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Human beings have long sought to conquer the unconquerable and to push the boundaries of human endurance. There are few such endeavors more challenging than venturing into the coldest and harshest environments on the planet. The challenges these adventurers face are nearly countless, but one that is often underestimated is

Human beings have long sought to conquer the unconquerable and to push the boundaries of human endurance. There are few such endeavors more challenging than venturing into the coldest and harshest environments on the planet. The challenges these adventurers face are nearly countless, but one that is often underestimated is the massive risk of dehydration in high mountains and the lack of sufficient technology to meet this important need. Astronauts and mountaineers of NASA's Johnson Space Center have created a technology that solves this problem: a freeze-resistant hydration system that helps stop water from freezing at sub-zero temperatures by using cutting-edge technology and materials science to insulate and heat enough water to prevent dehydration over the course of the day, so that adventurers no longer need to worry about their equipment stopping them. This patented technology is the basis of the founding of Aeropak, an advanced outdoor hydration brand developed by three ASU students (Kendall Robinson, Derek Stein, and Thomas Goers) in collaboration with W.P. Carey’s Founder’s Lab. The primary goal was to develop traction among winter sport enthusiasts to create a robust customer base and evaluate the potential for partnership with hydration solution companies as well as direct sales through online and brick-and-mortar retail avenues. To this end, the Aeropak team performed market research to determine the usefulness and need for the product through a survey sent out to a number of outdoor sporting clubs on Arizona State University’s campus. After determining an interest in a potential product, the team developed a marketing strategy and business model which was executed through Instagram as well as a standalone website, with the goal of garnering interest and traction for a future product. Future goals of the project will be to bring a product to market and expand Aeropak’s reach into a variety of winter sport subcommunities, as well as evaluate the potential for further expansion into large-scale retailers and collaboration with established companies.

ContributorsStein, Derek W (Co-author) / Robinson, Kendall (Co-author) / Goers, Thomas (Co-author) / Byrne, Jared (Thesis director) / Sebold, Brent (Committee member) / Chemical Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Description

A large section of United States citizens live far away from supermarkets and do not have<br/>an easy way to get to one. This portion of the population lives in an area called a food desert.<br/>Food deserts are geographic areas in which access to affordable, healthy food, such as fresh<br/>produce, is

A large section of United States citizens live far away from supermarkets and do not have<br/>an easy way to get to one. This portion of the population lives in an area called a food desert.<br/>Food deserts are geographic areas in which access to affordable, healthy food, such as fresh<br/>produce, is limited or completely nonexistent due to the absence of convenient grocery stores.<br/>Individuals living in food deserts are left to rely on convenience store snacks and fast food for<br/>their meals because they do not have access to a grocery store with fresh produce in their area.<br/>Unhealthy foods also lead to health issues, as people living in food deserts are typically at a<br/>higher risk of diet-related conditions, such as obesity, diabetes, and cardiovascular disease.<br/>Harvest, a sustainable farming network, is a smartphone application that teaches and guides<br/>people living in small spaces through the process of growing fresh, nutritious produce in their<br/>own homes. The app will guide users through the entire process of gardening, from seed to<br/>harvest. Harvest would give individuals living in food deserts an opportunity to access fresh<br/>produce that they currently can’t access. An overwhelming response based on our user<br/>discussion and market analysis revealed that our platform was in demand. Development of a<br/>target market, brand guide, and full lifecycle were beneficial during the second semester as<br/>Harvest moved forward. Through the development of a website, social media platform, and<br/>smartphone application, Harvest grew traction for our platform. Our social media accounts saw a<br/>1700% growth rate, and this wider audience was able to provide helpful feedback.

ContributorsBalamut, Hannah (Co-author) / Raimondo, Felix (Co-author) / Tobey, Anna (Co-author) / Byrne, Jared (Thesis director) / Satpathy, Asish (Committee member) / Morrison School of Agribusiness (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Description

A large section of United States citizens live far away from supermarkets and do not have an easy way to get to one. This portion of the population lives in an area called a food desert. Food deserts are geographic areas in which access to affordable, healthy food, such as

A large section of United States citizens live far away from supermarkets and do not have an easy way to get to one. This portion of the population lives in an area called a food desert. Food deserts are geographic areas in which access to affordable, healthy food, such as fresh produce, is limited or completely nonexistent due to the absence of convenient grocery stores. Individuals living in food deserts are left to rely on convenience store snacks and fast food for their meals because they do not have access to a grocery store with fresh produce in their area. Unhealthy foods also lead to health issues, as people living in food deserts are typically at a higher risk of diet-related conditions, such as obesity, diabetes, and cardiovascular disease. Harvest, a sustainable farming network, is a smartphone application that teaches and guides people living in small spaces through the process of growing fresh, nutritious produce in their own homes. The app will guide users through the entire process of gardening, from seed to harvest. Harvest would give individuals living in food deserts an opportunity to access fresh produce that they currently can’t access. An overwhelming response based on our user discussion and market analysis revealed that our platform was in demand. Development of a target market, brand guide, and full-lifecycle were beneficial during the second semester as Harvest moved forward. Through the development of a website, social media platform, and smartphone application, Harvest grew traction for our platform. Our social media accounts saw a 1700% growth rate, and this wider audience was able to provide helpful feedback.

ContributorsTobey, Anna Elisabeth (Co-author) / Raimondo, Felix (Co-author) / Balamut, Hannah (Co-author) / Byrne, Jared (Thesis director) / Givens, Jessica (Committee member) / Satpathy, Asish (Committee member) / School of Life Sciences (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Description

A large section of United States citizens live far away from supermarkets and do not have an easy way to get to one. This portion of the population lives in an area called a food desert. Food deserts are geographic areas in which access to affordable, healthy food, such as

A large section of United States citizens live far away from supermarkets and do not have an easy way to get to one. This portion of the population lives in an area called a food desert. Food deserts are geographic areas in which access to affordable, healthy food, such as fresh produce, is limited or completely nonexistent due to the absence of convenient grocery stores. Individuals living in food deserts are left to rely on convenience store snacks and fast food for their meals because they do not have access to a grocery store with fresh produce in their area. Unhealthy foods also lead to health issues, as people living in food deserts are typically at a higher risk of diet-related conditions, such as obesity, diabetes, and cardiovascular disease. Harvest, a sustainable farming network, is a smartphone application that teaches and guides people living in small spaces through the process of growing fresh, nutritious produce in their own homes. The app will guide users through the entire process of gardening, from seed to harvest. Harvest would give individuals living in food deserts an opportunity to access fresh produce that they currently can’t access. An overwhelming response based on our user discussion and market analysis revealed that our platform was in demand. Development of a target market, brand guide, and full lifecycle were beneficial during the second semester as Harvest moved forward. Through the development of a website, social media platform, and smartphone application, Harvest grew traction for our platform. Our social media accounts saw a 1700% growth rate, and this wider audience was able to provide helpful feedback.

ContributorsRaimondo, Felix Ryan (Co-author) / Tobey, Anna (Co-author) / Balahmut, Hannah (Co-author) / Byrne, Jared (Thesis director) / Satpathy, Asish (Committee member) / Human Systems Engineering (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description

As part of the Founders’ lab program, this thesis explores a social venture idea whose concept is to connect the philanthropic community with individuals and organizations in need of funding a project relating to (Sustainable Development Goals) SDG indicators through a peer to peer donation platform. Through this platform, the

As part of the Founders’ lab program, this thesis explores a social venture idea whose concept is to connect the philanthropic community with individuals and organizations in need of funding a project relating to (Sustainable Development Goals) SDG indicators through a peer to peer donation platform. Through this platform, the philanthropic community will have the possibility to easily access a wide range of projects to support as well as underserved individuals and communities seeking for help, track their impact, donate in a complete transparent donation process, and automate donations through bank card rounds-up. This social venture idea has been named PhilanthroGo.

ContributorsFrank, Gregory Keith (Co-author) / Boeh, Morgan (Co-author) / Veal, Hayley (Co-author) / Byrne, Jared (Thesis director) / Givens, Jessica (Committee member) / Satpathy, Asish (Committee member) / Mechanical and Aerospace Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Description

Our team was tasked with creating a business model for a piece of technology developed by NASA. We then had to launch said business and find a way to measure its traction in a specific niche market.

ContributorsBrinson, Stacy Laree (Co-author) / Shapiro, Dylan (Co-author) / Byrne, Jared (Thesis director) / Patel, Manish (Committee member) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Description
The Founders Lab Thesis tasked each team with taking an idea and trying to form a business out of it. In the process, the thesis director would be there to guide each team and provide expertise where needed. The venture that was assigned originally to our team was a posture

The Founders Lab Thesis tasked each team with taking an idea and trying to form a business out of it. In the process, the thesis director would be there to guide each team and provide expertise where needed. The venture that was assigned originally to our team was a posture correcting device, however after numerous attempts to correspond reliably with the developers of this technology, it was decided that the team should move on to a new idea. Therefore, our team took on a venture named Altion Security: an initiative with the main goal being the safekeeping of customers interests. The product that we were tasked with is a bike alarm that simply rings out when it detects someone tampering with it. This product is a solution to the problem of bike thefts. 2 million bikes are stolen each year in North America, which translates roughly to a theft every 30 seconds (Project 529).
There are quite a few readily available products that one can buy if one looks past some of their flaws. A lot of these alarms either require a user to carry an extra communication device, or they are too big or expensive. The proposed solution merges all desirable features of a bike alarm into one module. In light of this, surveys were conducted to ascertain what these qualities would need to be. The top considerations for purchasing this alarm were how costly it would be, the false detection rate, and also the battery life. Additionally, the features that were most requested was the inclusion of a GPS and a camera. In order to incorporate these features, a three year plan was formulated which would culminate into a bike network in which each bike could communicate with other bikes. This would allow for an IOT network to be established, thus far exceeding expectations. The price point for this alarm is USD $10.00-15.00 and can come in a variety of colors. Additionally, this concept can be applied to many different scenarios, from protecting boats/jet skis and other aquatic vehicles, to houses as well. Furthermore, one could miniaturize this technology to be used in jewelry or accessories.
ContributorsOgunmefun, Adeoluwa (Co-author) / Gong, Alan (Co-author) / Parra, Rocio Ivette (Co-author) / Byrne, Jared (Thesis director) / Sebold, Brent (Committee member) / Electrical Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
The number of seniors who use technology continues to grow every day. Since technology has rapidly evolved in recent years, seniors often lack the skills to comfortably use it. This fact was made especially clear when one of the group members heard the story of a neighbor helping seniors in

The number of seniors who use technology continues to grow every day. Since technology has rapidly evolved in recent years, seniors often lack the skills to comfortably use it. This fact was made especially clear when one of the group members heard the story of a neighbor helping seniors in the community learn to better operate and understand technology. That story prompted the creation of a business designed to assist seniors in using technology. In this paper we will discuss our business model for a start up company named SenTech (Senior Tech Solutions) that was created by three college students. SenTech will provide various services to assist seniors with their technological needs within the scope of Apple products. We will discuss the problem, barriers, competitive advantages, marketing strategy, solution, financials, and future of SenTech.
The challenges our team faced were mainly due to COVID-19 and the social distancing guidelines provided by the CDC. Because of this, we were not able to conduct as many interviews as we planned. We also hoped to prepare a training course for seniors, but our plans were disrupted, so we shifted to a more research-based study.
ContributorsSnee, Spencer (Co-author) / Tapia, Esmeralda (Co-author) / Vukcevic, Lazar (Co-author) / Byrne, Jared (Thesis director) / Sebold, Brent (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description

Through the use of Arizona State University’s Founders Lab, our group of four Barrett, the Honors College Students completed a research thesis regarding the interest of college students in a sleep light technology product. The National Aeronautics and Space Administration (NASA) pioneered a sleep light technology with the ability to

Through the use of Arizona State University’s Founders Lab, our group of four Barrett, the Honors College Students completed a research thesis regarding the interest of college students in a sleep light technology product. The National Aeronautics and Space Administration (NASA) pioneered a sleep light technology with the ability to regulate melatonin production and circadian rhythm, resulting in an improvement of sleep quality. The technology was originally invented for astronauts to improve their sleep while in space on a spacecraft. Utilizing this technology, our group performed extensive market research with the intention of determining if college students would be interested in purchasing a consumer product incorporating the sleep light technology. We created a brand called Rhythm Illumination and began by building a website and brand guide. Next, we utilized Google Forms to generate responses to a variety of questions regarding current sleep habits, current sleep problems, and whether or not there was interest in a product like this. After determining that college students have room for sleep quality improvement and there is interest in this kind of product, we worked towards our goal of gaining traction for the product. We decided to utilize both Google Analytics results and a Zoom event’s attendance as proof of interest in our product. Google Analytics revealed over one hundred unique users on our Rhythm Illumination website. We also had eleven event attendees. Between these two tools, our team was able to conclude that there is interest among college students for a consumer product utilizing NASA’s sleep light technology

ContributorsVijayaraghavan, Shalini (Author) / Amaya, Alexander (Co-author) / Rodgers, Tess (Co-author) / Toledo, Pedro (Co-author) / Byrne, Jared (Thesis director) / Pierce, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor) / School of Human Evolution & Social Change (Contributor) / School of Life Sciences (Contributor)
Created2022-05
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Description

In arid environments such as Arizona, agricultural producers are burdened by constraints placed on them by inhospitable weather and limited access to water and fertile soil when attempting to grow produce. Farms in the arid Southwest often have to build greenhouses to overcome such constraints; however, such greenhouses may be

In arid environments such as Arizona, agricultural producers are burdened by constraints placed on them by inhospitable weather and limited access to water and fertile soil when attempting to grow produce. Farms in the arid Southwest often have to build greenhouses to overcome such constraints; however, such greenhouses may be relatively space, water, and pesticide intensive and often have demanding maintenance needs and overhead costs. In addition, many current agricultural practices exhaust land resources disparagingly, leading to irreversible environmental degradation. In an effort to improve agricultural production for those limited by weather and resource constraints while simultaneously increasing sustainability in land, resource and pesticide use, we have created Valleyponics, a hydroponic growth services company centered around creating a minimal farming footprint. The company uses a consultative services approach, leveraging NASA Veggie Growth System Technology to provide solutions to large businesses by automating their agricultural production processes and minimizing resource use year-round. Valleyponics aims to cultivate consultative partnerships which will allow our clients, their communities, and the environment to flourish.

ContributorsRamirez, Noe (Author) / Craft, Joshua (Co-author) / Valesano, Megan (Co-author) / Walsh, Samuel (Co-author) / Byrne, Jared (Thesis director) / Lee, Christopher (Committee member) / Balven, Rachel (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Mechanical and Aerospace Engineering Program (Contributor)
Created2022-05