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- All Subjects: Creative Project
- All Subjects: Technology
- Creators: Dean, W.P. Carey School of Business
- Status: Published
To gain insight into the state of the industry and current position of independent bookstores, I will first examine the past fifty years of the brick-and-mortar bookstore, followed by a Porter’s Five Forces analysis of the industry threats and a SWOT analysis to compare the strengths and weaknesses of independent bookstores. Next, the patrons of independent bookstores will be discussed with a focus on the two largest consumer groups of Millennials and Baby Boomers, their characteristics, and the opportunities they provide to bookstores. After this there will be an exploration of the competitors to brick-and-mortar bookstores, focusing on Amazon and then touching on some of the other rivals to bookstores’ consumer base. The next section will be an in-depth analysis of a variety of bookstores across the United States, with attention to their successful practices, goals, concerns, and failures. First, there will be a comparison of industry success and failure through case studies of Borders and Powell’s bookstores. Next, there will be a comparison of five beloved independent bookstores across the country to share their varied competitive advantages that are the secret to their success. Finally, there are primary source interviews with the employees of three major Phoenix bookstores, which provide insight into the goals, current projects, attitudes, and inner strengths of these businesses. Finally, the thesis will conclude with a section offering solutions and suggestions for independent bookstores to pursue based on the primary and secondary research discussed above. These recommendations are focused on five key areas:
• Community
• Consumers
• Store Design
• Technology
• Diversification
Ultimately, the information provided by this research and these interviews indicates that while vital business changes are being pursued by independent and chain bookstores across the United States, the independent bookstore shows no signs of disappearing in favor of online vendors or e-readers.
Keywords: children, technology, media, apps, families
application was tested for its usability and practicality by a small sample of students. Users provided suggestions on how to make the application more versatile and functional, and confirmed that the application made first aid easier and was something that they could see themselves using. While this application is not aimed to replace the current physical guide solution completely, the findings of this project show that SmartAid has potential to stand in as an improved, easy to use, and convenient alternative for first aid guidance.
Whispers from Above is a creative project that aims to normalize the conversation and validate the emotional experience of grief, through the use of art therapies. Art therapy can be expressive in which someone creates their own work, such as visual art, poetry, performance, music, movement, etc. Art therapy can also be receptive in which someone analyzes and understands someone else's artwork. This project was released on SoundCloud in order to make grief resources more accessible to all and to build an online community.<br/><br/>Whispers from Above worked with twelve poets, fifteen artists, six different interviewees, and multiple musicians to create a month of grief support. The finale piece of Whispers from Above was devised from the twenty-nine poems used within this month-long healing journey. All the individual poems were woven into a single devised poem to be presented as the final piece symbolizing that no one is alone in grief.<br/><br/>Whispers from Above is creative community exploration of grief, loss, and death in which we hope contributors, and listeners find solace and support. This series will exist on SoundCloud after March 27th, 2021 with a monthly release of a poem or interview accompanied by art, and music.
Our team was tasked with creating a business model for a piece of technology developed by NASA. We then had to launch said business and find a way to measure its traction in a specific niche market.
This creative project is assembled in screenplay format, providing the blueprint for a feature film. The research consisted of reading numerous screenplays, breaking down movies scene by scene, and undergoing a rigorous revision process with Thesis Director Professor Greg Bernstein. The logline of Changing Tides is: After discovering a gold-filled shipwreck, five Floridian middle schoolers head out to claim their treasure when they learn that the largest hurricane ever recorded is heading their way.
This creative project discusses my experience studying abroad in Europe this past fall. It includes nine poems for each of the nine countries I visited, along with corresponding reflections and commentaries. The larger theme shows how I transformed from a tourist to a traveler.
This creative project is composed of two parts: a food map of Black and Indigenous food systems in Arizona and a written component analyzing the initiatives. The map is composed of thirty-five initiatives focused on agriculture, food preparation, food distribution, and traditional knowledge. Each initiative on the map has a summary of their work, a quote, and a link to their website to help viewers interact with and support these initiatives. The written portion contains an overview of some historical and current barriers for Black and Indigenous food systems and a database used to systematically analyze the initiatives for trends in demographics, focuses, goals, and barriers. This creative project aimed to assess barriers and opportunities for Black and Indigenous food systems while creating an accessible resource that compiles different initiatives within these communities.