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Description
Contemporary cities are physical and virtual. This thesis describes the findings of a mixed-methods study concerning visual images of the city in the urban Northeast of the United States. I ground these approaches in existing literature concerning digital media, visual narrative, genre ecology, urban planning, and virtual places. The first part of the study analyzes the results of a survey in which 150 people responded to questions about social media use and the relationships between image type and the functions of social media in urban contexts. The second part of the study analyzes the results of coding one year of visual images tweeted by @CambMA, the municipal Twitter feed for the City of Cambridge, Massachusetts. These approaches required the development of new tools for analyzing visual communication and genre moves in specific media contexts. My research suggests that specific image types are suited for specific media functions in the context of visual communication in virtual urban environments and that some image types are especially effective in capturing and expressing the city. These findings provide potential strategies for municipal social media channels to consider in terms of how they communicate with their audiences.
ContributorsDel Nero, Zachary (Author) / Maid, Barry (Thesis advisor) / D'Angelo, Barbara (Committee member) / Mara, Andrew (Committee member) / Arizona State University (Publisher)
Created2019
Description
The purpose of this project was to evaluate the State Bar of New Mexico's (SBNM) new podcast series, SBNM is Hear. The podcast was initially developed as a member outreach tool and a new platform for professional development and survey questions were developed to gauge the podcast’s effectiveness in these two areas. An electronic survey was deployed to active members of the SBNM through email. Respondents were asked questions regarding their demographics, whether they had listened to the series, and what content they would like to hear in the future. The survey resulted in 103 responses, of which 60% indicated that they had not listened to the podcast. The results showed that listenership was evenly divided between generations and that more females listened to at least one episode. The open-ended responses indicated that the two cohorts of respondents (listeners and non- listeners) viewed the podcast a potential connection to the New Mexico judiciary. Future recommendations include conducting an annual survey to continue to understand the effectiveness of the podcast and solicit feedback for continued growth and improvement
ContributorsPettit, Morgan (Author) / Lauer, Claire (Degree committee member) / Mara, Andrew (Degree committee member) / Carradini, Stephen (Degree committee member)
Created2020-12-10
Description
Contracting is an integral component of both government (i.e., public) and private business. As part of the contracting process, contracting companies must submit proposals to federal agencies or private businesses; individuals who write proposals on behalf of contracting companies are known as proposal writers. Although proposal writers are central to the proposal writing process, they are only marginally represented in available literature on the contracting and proposal writing processes. Additionally, available literature is disproportionately influenced by industry and trade sources, versus academic sources, and completed by industry authorities. As a result, key findings from such reports may not reflect the feedback gathered as part of this research. This research utilized a 25-question survey with both multiple choice and free answer questions to gauge the most and least effective components of the proposal writing process. Communication and collaboration—internally within the proposal team or within the company, and externally between the company and customers, clients, etc.— were cited as both the most and least effective components of the process. Notably, however, communication and collaboration were not the most frequently encountered issues, as only 23.5% of proposal writers reported communication as a common issues. Instead, supporting resources (46.9%), time/ schedule (49.2%), and direction. instructions (44.9%) were reported as the most common issues that proposal writers encountered, although one in four participants noted that issues were not consistent across proposals.
ContributorsRast, Mickella (Author) / Mara, Andrew (Thesis advisor) / Stambler, Mollie (Committee member) / Madson, Michael (Committee member) / Lambrecht, Kathryn (Committee member) / Arizona State University (Publisher)
Created2023
Description
The members of Generation Z are often referred to as "digital natives," having been born between 1995–2012, into a time of significant technological advancements. Members of Generation Z were between the ages of 7–24 years old in 2019. The world Generation Z knows has been impacted by the current technological environment including the use of personal smartphones and smart devices, the rise in social media use, and the preference of texting and instant messaging over voice/phone communications. The oldest members of Generation Z are just starting to enter the workforce. While there are studies on Generation Z's personal communication preferences and habits, there is very little research how these preferences and habits will impact business communication. This study examines specifically the older members of Generation Z, between ages 18–24 years old, who are currently in the workforce. The study gives insight into how Generation Z's personal communication habits are impacting their expectations of business communication..
The study includes results of a survey of 207 participants and in-depth interviews with six Generation Z members. The survey included both quantitative multiple choice and qualitative open-ended questions on the respondents’ personal and workplace communication habits and expectations. The in-depth interviews expanded on the findings of the survey and added additional context to many of the survey's findings.
Through researching the habits and expectations of members of Generation Z who are currently in the workplace, the study uncovered many unexpected attitudes and behaviors among working Generation Z respondents. These insights include: the
respondents’ awareness of the negatives of technology usage, differences in personal preferences and professional behaviors, the self-regulation of technology usage, and the concern for boundaries between personal and work life.
The study includes results of a survey of 207 participants and in-depth interviews with six Generation Z members. The survey included both quantitative multiple choice and qualitative open-ended questions on the respondents’ personal and workplace communication habits and expectations. The in-depth interviews expanded on the findings of the survey and added additional context to many of the survey's findings.
Through researching the habits and expectations of members of Generation Z who are currently in the workplace, the study uncovered many unexpected attitudes and behaviors among working Generation Z respondents. These insights include: the
respondents’ awareness of the negatives of technology usage, differences in personal preferences and professional behaviors, the self-regulation of technology usage, and the concern for boundaries between personal and work life.
ContributorsJanssen, Dawn (Author) / Carradini, Stephen (Thesis advisor) / Harris, La Verne Abe (Committee member) / Maid, Barry (Committee member) / Arizona State University (Publisher)
Created2020