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Arizona is a unique state in that rain is not a normal occurrence throughout most of the year (NWS). Arizona averages from less than three months to half a month of measurable precipitation days per year (WRCC). With that, it is important to know the public’s understanding as well as

Arizona is a unique state in that rain is not a normal occurrence throughout most of the year (NWS). Arizona averages from less than three months to half a month of measurable precipitation days per year (WRCC). With that, it is important to know the public’s understanding as well as their general trend of likeness towards the weather forecasts they receive. A questionnaire was distributed to 426 people in the state of Arizona to review what they understand from the forecasts and what they would like to see on social media and television.

ContributorsHermansen, Alexis Nicole (Author) / Alvarez, Melanie (Thesis director) / Cerveny, Randall (Committee member) / Hondula, David M. (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / School of Geographical Sciences and Urban Planning (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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Mindfulness, the practice of being aware of your present-moment experiences with an attitude of compassionate curiosity, has recently gained popularity in the academic world - this creative thesis project is intended to help others understand the importance of using mindfulness to improve one’s relationship with oneself and with others through

Mindfulness, the practice of being aware of your present-moment experiences with an attitude of compassionate curiosity, has recently gained popularity in the academic world - this creative thesis project is intended to help others understand the importance of using mindfulness to improve one’s relationship with oneself and with others through effective communication. This project provides a course template that may be used to help students to implement the ideas from mindfulness into their own patterns of communication on all levels (intrapersonal, interpersonal, group, public, and mass communication). The lectures and course materials provided may act as an instructor’s manual to teach students to practice the facets of mindfulness outside of the classroom setting, and to reflect on their experiences; the lessons in this proposed course were specifically designed to help others learn effective communication practices through the use of empathy, acceptance, and awareness. When used in combination with regular mindful meditation sessions and course readings related to mindfulness, the concepts taught in this project allow others to learn the ideology behind mindfulness and how to benefit from its practice.
ContributorsSimpson, Faith (Author) / Guerrero, Laura (Thesis director) / Graham, Callie (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Tiger Woods’ adultery scandal was one of the most widely covered sports stories of the 2000s, in part because of how famous he was as a person and athlete. But the scandal and Tiger’s handling of it provided public relations professionals one of the most relevant crisis communications case studies

Tiger Woods’ adultery scandal was one of the most widely covered sports stories of the 2000s, in part because of how famous he was as a person and athlete. But the scandal and Tiger’s handling of it provided public relations professionals one of the most relevant crisis communications case studies in the history of sports. This case study is split into three sections; pre-scandal, the scandal itself and then his road to recovery. The case study is accompanied by an essay analyzing Woods’ crisis communications and image restoration strategies.
ContributorsVatti, Rayan (Author) / Hass, Mark (Thesis director) / Hege, Kristen (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05