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Sign of the Times: Interactions between D/deaf and Hearing Communities at Arizona State University (ASU)

Description

This study examines the interactions and intentions of D/deaf and hearing students who participate in the American Sign Language (ASL) Club and deaf Devils Club at Arizona State University (ASU). By exploring how and why students choose to participate in

This study examines the interactions and intentions of D/deaf and hearing students who participate in the American Sign Language (ASL) Club and deaf Devils Club at Arizona State University (ASU). By exploring how and why students choose to participate in these organizations, one can better understand interactions between D/deaf and hearing communities. This study explores reasons hearing students become involved with d/Deaf communities, the types of interactions the hearing and d/Deaf students participate in, and how student involvement can benefit from these interactions. Qualitative interviews with students of different hearing abilities and observations inside both clubs inform this study. The implications of this research may be applicable to other D/deaf communities.

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Created

Date Created
2020-05

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Mindful Applications of Communication Processes

Description

Mindfulness, the practice of being aware of your present-moment experiences with an attitude of compassionate curiosity, has recently gained popularity in the academic world - this creative thesis project is intended to help others understand the importance of using mindfulness

Mindfulness, the practice of being aware of your present-moment experiences with an attitude of compassionate curiosity, has recently gained popularity in the academic world - this creative thesis project is intended to help others understand the importance of using mindfulness to improve one’s relationship with oneself and with others through effective communication. This project provides a course template that may be used to help students to implement the ideas from mindfulness into their own patterns of communication on all levels (intrapersonal, interpersonal, group, public, and mass communication). The lectures and course materials provided may act as an instructor’s manual to teach students to practice the facets of mindfulness outside of the classroom setting, and to reflect on their experiences; the lessons in this proposed course were specifically designed to help others learn effective communication practices through the use of empathy, acceptance, and awareness. When used in combination with regular mindful meditation sessions and course readings related to mindfulness, the concepts taught in this project allow others to learn the ideology behind mindfulness and how to benefit from its practice.

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Created

Date Created
2020-05

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Marketing to Millennials Within the Airline and Finance Industries Across Cultures

Description

Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to

Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to newer ways to appeal to millennials and secure their loyalty since millennials are always on the lookout for the next best thing and will "trade up for brands that matter, but trade down when brand value is weak", it poses a challenge for the marketing departments of companies (Fromm, J. & Parks, J.). The airline industry is one of the fastest growing sectors as "the total number of people flying on U.S. airlines will increase from 745.5 million in 2014 and grow to 1.15 billion in 2034," which shows that airlines have a wider population to market to, and will need to improve their marketing strategies to differentiate from competitors (Power). The financial sector also has a difficult time reaching out to millennials because "millennials are hesitant to take financial risks," as well as downing in college debt, while not making as much money as previous generations (Fromm, J. & Parks, J.). By looking into the marketing strategies, specifically using social media platforms, of the two industries, an understanding can be gathered of what millennials are attracted to. Along with looking at the marketing strategies of financial and airline industries, I looked at the perspectives of these industries in different countries, which is important to look at because then we can see if the values of millennials vary across different cultures. Countries chosen for research to further examine their cultural differences in terms of marketing practices are the United States and England. The main form of marketing that was used for this research were social media accounts of the companies, and seeing how they used the social networking platforms to reach and engage with their consumers, especially with those of the millennial generation. The companies chosen for further research for the airline industry from England were British Airways, EasyJet, and Virgin Atlantic, while for the U.S. Delta Airlines, Inc., Southwest Airlines, and United were chosen. The companies chosen to further examine within the finance industry from England include Barclay's, HSBC, and Lloyd's Bank, while for the U.S. the banks selected were Bank of America, JPMorgan Chase, and Wells Fargo. The companies for this study were chosen because they are among the top five in their industry, as well as all companies that I have had previous interactions with. It was meant to see what the companies at the top of the industry were doing that set them apart from their competitors in terms of social media marketing content and see if there were features they lacked that could be changed or improvements they could make. A survey was also conducted to get a better idea of the attitudes and behaviors of millennials when it comes to the airline and finance industries, as well as towards social media marketing practices.

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Created

Date Created
2016-05

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Civil Communication in Organizations

Description

This project examines how civil communication can be beneficial in organizations and the work place. It examines how conflict, power differences, and incivility contribute to uncivil atmospheres and applies a framework of civil communication to address the issues. The analysis

This project examines how civil communication can be beneficial in organizations and the work place. It examines how conflict, power differences, and incivility contribute to uncivil atmospheres and applies a framework of civil communication to address the issues. The analysis is based upon a third party's published description of an organizational narrative sample and the civil communication framework of civil listening, civil speech and civil actions are then applied. The goal of this project is to determine the relationships between communication and productivity, conflict and productivity as well as if civil communication can address conflict and organizational productivity.

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Created

Date Created
2016-05

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Build-a-Babe: An Interactive Installation Exploring Seventeen's Notion of the Perfect Woman

Description

With beauty magazines becoming a prevalent source of information and inspiration for girls and young adults, this creative project analyzed Seventeen Magazine in an attempt to understand its implications. Shortly after its debut, the publication shifted its focus from career

With beauty magazines becoming a prevalent source of information and inspiration for girls and young adults, this creative project analyzed Seventeen Magazine in an attempt to understand its implications. Shortly after its debut, the publication shifted its focus from career and goal-oriented topics to those of fashion and romance. In an effort to construct a visual critique of the segments produced by Seventeen and receive audience response, an interactive installation was created and opened to the public. This paper explains the method used and includes a discussion of audience opinion.

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Created

Date Created
2014-05

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Creativity in Progress: An Analysis of Contemporary American Poetry

Description

This project focuses on techniques contemporary American poets use in their work. Ten different poetry collections are analyzed for dominant writing styles and techniques, which I then apply to my own poems, concentrating on modeling that particular poet. I then

This project focuses on techniques contemporary American poets use in their work. Ten different poetry collections are analyzed for dominant writing styles and techniques, which I then apply to my own poems, concentrating on modeling that particular poet. I then reflect on those poems through an evaluation of my writing process, how those techniques were implemented, and how they affected the poem. In addition to these reviews and reflections, I also wrote three articles about the literary community and what I've learned from my interactions in that community. All these materials are organized into a website, which shows the connections between the different writings via links and menus. Creating this website brings all the materials together to demonstrate my growth as a poet, writer, and designer. This heavy focus on poetry and analysis has helped sharpen my critical thinking skills and has better prepared me for a career in design and journalism.

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Created

Date Created
2015-05

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Divine Providence Can Provide, Will Provide, Did Provide: An Examination of Emotional Labor in a Non-Profit Organization

Description

This study examines the nature of emotion work in a nonprofit organization through qualitative inquiry. The mission of the organization is to provide houses of hospitality and ongoing support to help pregnant and parenting women in need reach their goals,

This study examines the nature of emotion work in a nonprofit organization through qualitative inquiry. The mission of the organization is to provide houses of hospitality and ongoing support to help pregnant and parenting women in need reach their goals, and welcomes them into a community filled with love and dignity. Field observations and participant interviews were analyzed alongside organizational documents to determine if participants were experiencing emotional labor and the ways in which they are compensated for this labor. By extending the concepts of emotional labor to jobs and volunteer positions that do not receive significant financial compensation, the findings suggest that emotional labor is not always performed for a wage. Further, volunteers of nonprofit organizations may find compensation through the fulfillment of personal motivations, unrelated to financial gain.

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Created

Date Created
2015-05

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“Critical Racism”: Anti-Intellectualism as a Rhetorical Narrative

Description

Turning Point USA’s “Exposing Critical Racism Tour” website incorporates imagery and language to purport an alternate reality of critical race theory (critical race theory) in opposition to intellectuals in order to incite an ideological war against teachings of intellectuals. In

Turning Point USA’s “Exposing Critical Racism Tour” website incorporates imagery and language to purport an alternate reality of critical race theory (critical race theory) in opposition to intellectuals in order to incite an ideological war against teachings of intellectuals. In order to create a sound argument and analysis of the historical and political framework constituted within their page and advertisements, I introduce a bridge between the largely political theory of anti-intellectualism and the rhetorical theory of rhetorical narrative. I propose Anti-Intellectualist Narrative Theory (ANT) as a new theoretical lens for analyzing the nationalistic and populist rhetorical frame created by an extensive history of oppositions to individuals who purport an intellectual authority over the common people. In constructing ANT, I aim to recognize how anti-intellectualism functions as a rhetorical narrative through three rhetorical strategies: anti-rationality, anti-elitism, and unreflective instrumentalism.

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Created

Date Created
2022-05

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Presidential Rhetoric and Public Policy: How Barack Obama and Donald Trump Started Their Presidency

Description

This thesis examines the inaugural addresses of Barack Obama and Donald Trump. Understanding how they operate under the framework given by Murray Edelman in his book, The Political Spectacle, one can better understand how President Obama and President Trump use

This thesis examines the inaugural addresses of Barack Obama and Donald Trump. Understanding how they operate under the framework given by Murray Edelman in his book, The Political Spectacle, one can better understand how President Obama and President Trump use ideas of leaders, enemies, the media, and the overall political spectacle to position themselves as solutions to created problems.

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Agent

Created

Date Created
2022-05