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Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to newer ways to appeal to millennials and secure their loyalty

Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to newer ways to appeal to millennials and secure their loyalty since millennials are always on the lookout for the next best thing and will "trade up for brands that matter, but trade down when brand value is weak", it poses a challenge for the marketing departments of companies (Fromm, J. & Parks, J.). The airline industry is one of the fastest growing sectors as "the total number of people flying on U.S. airlines will increase from 745.5 million in 2014 and grow to 1.15 billion in 2034," which shows that airlines have a wider population to market to, and will need to improve their marketing strategies to differentiate from competitors (Power). The financial sector also has a difficult time reaching out to millennials because "millennials are hesitant to take financial risks," as well as downing in college debt, while not making as much money as previous generations (Fromm, J. & Parks, J.). By looking into the marketing strategies, specifically using social media platforms, of the two industries, an understanding can be gathered of what millennials are attracted to. Along with looking at the marketing strategies of financial and airline industries, I looked at the perspectives of these industries in different countries, which is important to look at because then we can see if the values of millennials vary across different cultures. Countries chosen for research to further examine their cultural differences in terms of marketing practices are the United States and England. The main form of marketing that was used for this research were social media accounts of the companies, and seeing how they used the social networking platforms to reach and engage with their consumers, especially with those of the millennial generation. The companies chosen for further research for the airline industry from England were British Airways, EasyJet, and Virgin Atlantic, while for the U.S. Delta Airlines, Inc., Southwest Airlines, and United were chosen. The companies chosen to further examine within the finance industry from England include Barclay's, HSBC, and Lloyd's Bank, while for the U.S. the banks selected were Bank of America, JPMorgan Chase, and Wells Fargo. The companies for this study were chosen because they are among the top five in their industry, as well as all companies that I have had previous interactions with. It was meant to see what the companies at the top of the industry were doing that set them apart from their competitors in terms of social media marketing content and see if there were features they lacked that could be changed or improvements they could make. A survey was also conducted to get a better idea of the attitudes and behaviors of millennials when it comes to the airline and finance industries, as well as towards social media marketing practices.
ContributorsPathak, Krisha Hemanshu (Author) / Kumar, Ajith (Thesis director) / Arora, Hina (Committee member) / W. P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Description
This project focuses on techniques contemporary American poets use in their work. Ten different poetry collections are analyzed for dominant writing styles and techniques, which I then apply to my own poems, concentrating on modeling that particular poet. I then reflect on those poems through an evaluation of my writing

This project focuses on techniques contemporary American poets use in their work. Ten different poetry collections are analyzed for dominant writing styles and techniques, which I then apply to my own poems, concentrating on modeling that particular poet. I then reflect on those poems through an evaluation of my writing process, how those techniques were implemented, and how they affected the poem. In addition to these reviews and reflections, I also wrote three articles about the literary community and what I've learned from my interactions in that community. All these materials are organized into a website, which shows the connections between the different writings via links and menus. Creating this website brings all the materials together to demonstrate my growth as a poet, writer, and designer. This heavy focus on poetry and analysis has helped sharpen my critical thinking skills and has better prepared me for a career in design and journalism.
Created2015-05
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Description
This study examines the nature of emotion work in a nonprofit organization through qualitative inquiry. The mission of the organization is to provide houses of hospitality and ongoing support to help pregnant and parenting women in need reach their goals, and welcomes them into a community filled with love and

This study examines the nature of emotion work in a nonprofit organization through qualitative inquiry. The mission of the organization is to provide houses of hospitality and ongoing support to help pregnant and parenting women in need reach their goals, and welcomes them into a community filled with love and dignity. Field observations and participant interviews were analyzed alongside organizational documents to determine if participants were experiencing emotional labor and the ways in which they are compensated for this labor. By extending the concepts of emotional labor to jobs and volunteer positions that do not receive significant financial compensation, the findings suggest that emotional labor is not always performed for a wage. Further, volunteers of nonprofit organizations may find compensation through the fulfillment of personal motivations, unrelated to financial gain.
ContributorsJohnson, Allyse Marie (Author) / Adame, Bradley (Thesis director) / Ramella, Kelly (Committee member) / Bisel, Ryan (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2015-05
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Description
With beauty magazines becoming a prevalent source of information and inspiration for girls and young adults, this creative project analyzed Seventeen Magazine in an attempt to understand its implications. Shortly after its debut, the publication shifted its focus from career and goal-oriented topics to those of fashion and romance. In

With beauty magazines becoming a prevalent source of information and inspiration for girls and young adults, this creative project analyzed Seventeen Magazine in an attempt to understand its implications. Shortly after its debut, the publication shifted its focus from career and goal-oriented topics to those of fashion and romance. In an effort to construct a visual critique of the segments produced by Seventeen and receive audience response, an interactive installation was created and opened to the public. This paper explains the method used and includes a discussion of audience opinion.
ContributorsFuller, Darcy Shannon (Author) / Linde, Jennifer (Thesis director) / Stewart, Karen (Committee member) / Barrett, The Honors College (Contributor) / T. Denny Sanford School of Social and Family Dynamics (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2014-05
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Description
This project examines how civil communication can be beneficial in organizations and the work place. It examines how conflict, power differences, and incivility contribute to uncivil atmospheres and applies a framework of civil communication to address the issues. The analysis is based upon a third party's published description of an

This project examines how civil communication can be beneficial in organizations and the work place. It examines how conflict, power differences, and incivility contribute to uncivil atmospheres and applies a framework of civil communication to address the issues. The analysis is based upon a third party's published description of an organizational narrative sample and the civil communication framework of civil listening, civil speech and civil actions are then applied. The goal of this project is to determine the relationships between communication and productivity, conflict and productivity as well as if civil communication can address conflict and organizational productivity.
ContributorsWilson, Jenna Marie (Author) / Linde, Jennifer (Thesis director) / Alberts, Jess (Committee member) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description

Travel Vignettes from London, Dublin, and Edinburgh is comprised of a series of vignettes based on the travelogues of a month-long trip to the UK. The vignettes are narrative nonfiction and born out of the observations, interactions, and conversations with local residents, resulting in what’s classified as “creative ethnography,” or

Travel Vignettes from London, Dublin, and Edinburgh is comprised of a series of vignettes based on the travelogues of a month-long trip to the UK. The vignettes are narrative nonfiction and born out of the observations, interactions, and conversations with local residents, resulting in what’s classified as “creative ethnography,” or the translation of cultural field notes into a creative medium. Each vignette focuses on a specific location and narrate the environmental and cultural features as experienced by the author. The critical introduction to the collection defines creative ethnography and discusses its value over traditional ethnography (and other forms of social research) to a contemporary/GenZ audience. The author also discusses how this form of cultural preservation has impacted/shaped their perceptions of travel and how it informs their creative/professional/academic future.

ContributorsSpies, Nicole (Author) / Dombrowski, Rosemarie (Thesis director) / Ciancio, Kai (Committee member) / Barrett, The Honors College (Contributor) / School of Art (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2023-05
Description
An art installation that mixed the knowledge gained from both the science and artistic sides of communication via the High Downs School of Communication. The goal of the installation was to have visitors reflect on their own social media experiences by viewing the experiences of others that were included in

An art installation that mixed the knowledge gained from both the science and artistic sides of communication via the High Downs School of Communication. The goal of the installation was to have visitors reflect on their own social media experiences by viewing the experiences of others that were included in the installation.
ContributorsMurphy, Sydney (Author) / Linde, Jennifer (Thesis director) / Adame, Bradley (Committee member) / Barrett, The Honors College (Contributor) / School of Life Sciences (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2024-05
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This study examines the interactions and intentions of D/deaf and hearing students who participate in the American Sign Language (ASL) Club and deaf Devils Club at Arizona State University (ASU). By exploring how and why students choose to participate in these organizations, one can better understand interactions between D/deaf and

This study examines the interactions and intentions of D/deaf and hearing students who participate in the American Sign Language (ASL) Club and deaf Devils Club at Arizona State University (ASU). By exploring how and why students choose to participate in these organizations, one can better understand interactions between D/deaf and hearing communities. This study explores reasons hearing students become involved with d/Deaf communities, the types of interactions the hearing and d/Deaf students participate in, and how student involvement can benefit from these interactions. Qualitative interviews with students of different hearing abilities and observations inside both clubs inform this study. The implications of this research may be applicable to other D/deaf communities.
Created2020-05
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Description
Mindfulness, the practice of being aware of your present-moment experiences with an attitude of compassionate curiosity, has recently gained popularity in the academic world - this creative thesis project is intended to help others understand the importance of using mindfulness to improve one’s relationship with oneself and with others through

Mindfulness, the practice of being aware of your present-moment experiences with an attitude of compassionate curiosity, has recently gained popularity in the academic world - this creative thesis project is intended to help others understand the importance of using mindfulness to improve one’s relationship with oneself and with others through effective communication. This project provides a course template that may be used to help students to implement the ideas from mindfulness into their own patterns of communication on all levels (intrapersonal, interpersonal, group, public, and mass communication). The lectures and course materials provided may act as an instructor’s manual to teach students to practice the facets of mindfulness outside of the classroom setting, and to reflect on their experiences; the lessons in this proposed course were specifically designed to help others learn effective communication practices through the use of empathy, acceptance, and awareness. When used in combination with regular mindful meditation sessions and course readings related to mindfulness, the concepts taught in this project allow others to learn the ideology behind mindfulness and how to benefit from its practice.
ContributorsSimpson, Faith (Author) / Guerrero, Laura (Thesis director) / Graham, Callie (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description

This thesis examines the inaugural addresses of Barack Obama and Donald Trump. Understanding how they operate under the framework given by Murray Edelman in his book, The Political Spectacle, one can better understand how President Obama and President Trump use ideas of leaders, enemies, the media, and the overall political

This thesis examines the inaugural addresses of Barack Obama and Donald Trump. Understanding how they operate under the framework given by Murray Edelman in his book, The Political Spectacle, one can better understand how President Obama and President Trump use ideas of leaders, enemies, the media, and the overall political spectacle to position themselves as solutions to created problems.

ContributorsSoto, Freddy (Author) / Edson, Belle (Thesis director) / Symonds, Adam (Committee member) / Barrett, The Honors College (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2022-05