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Employing qualitative methods and drawing from an intersectional framework which focuses on the multiple identities we all embody, this dissertation focuses on oppressions and resistance strategies employed by women of color in Xbox live, an online gaming community. Ethnographic observations and narrative interviewing reveal that women of color, as deviants

Employing qualitative methods and drawing from an intersectional framework which focuses on the multiple identities we all embody, this dissertation focuses on oppressions and resistance strategies employed by women of color in Xbox live, an online gaming community. Ethnographic observations and narrative interviewing reveal that women of color, as deviants within the space, face intersecting oppressions in gaming as in life outside the gaming world. They are linguistically profiled within the space based off of how they sound. They have responded with various strategies to combat the discrimination they experience. Some segregate themselves from the larger gaming population and many refuse to purchase games that depict women in a hyper-sexualized manner or that present people of color stereotypically. For others, the solution is to "sit-in" on games and disrupt game flow by 'player-killing' or engage in other 'griefing' activities. I analyze this behavior in the context of Black feminist consciousness and resistance and uncover that these methods are similar to women who employ resistance strategies for survival within the real world.

ContributorsGray, Kishonna (Author) / Anderson, Lisa M. (Thesis advisor) / Cheong, Pauline (Committee member) / Lim, Merlyna (Committee member) / Arizona State University (Publisher)
Created2011
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Social media sites focusing on health-related topics are rapidly gaining popularity among online health consumers, also known as "e-patients". The increasing adoption of social media by e-patients and their demand for reliable health information has prompted several health care organizations (HCOs) to establish their social media presence. HCOs are using

Social media sites focusing on health-related topics are rapidly gaining popularity among online health consumers, also known as "e-patients". The increasing adoption of social media by e-patients and their demand for reliable health information has prompted several health care organizations (HCOs) to establish their social media presence. HCOs are using social media to connect with current and potential e-patients, and improve patient education and overall quality of care. A significant benefit for HCOs in using social media could potentially be the improvement of their quality of care, as perceived by patients. Perceived quality of care is a key determinant of patients' experience and satisfaction with health care services, and has been a major focus of research. However, there is very little research on the relationship between patients' online social media experience and their perceived quality of care. The objective of this research was to evaluate e-patients' online experience with an HCO's social media sites and examine its impact on their perceived quality of care. Research methodology included a combination of qualitative and quantitative approaches. Data for this study was collected from Mayo Clinic's social media sites through an online survey. Descriptive statistics were used to identify basic demographic profiles of e-patients. Linear regression analysis was used to examine the relationship between online experience and perceived quality of care. Qualitative data was analyzed using thematic analysis. Results showed a positive relationship between online experience and perceived quality of care. Qualitative data provided information about e-patients' attitudes and expectations from healthcare social media. Overall, results yielded insights on design and management of social media sites for e-patients, and integration of these online applications in the health care delivery process. This study is of value to HCOs, health communicators and social media designers, and will also serve as a foundation for subsequent studies in the area of health care social media.

ContributorsAdmane, Leena (Author) / Kroelinger, Michael D. (Thesis advisor) / Cheong, Pauline (Committee member) / Weberg, Daniel (Committee member) / Arizona State University (Publisher)
Created2011
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This study explores how WeChat, one of the most popular Chinese-based Social Network Sites (SNSs), has been adopted and used under different patterns between two Chinese generation cohorts, namely “The post-70” (i.e., people who were born in the 1970s) and “The post-90” (i.e., people who were born in the 1990s).

This study explores how WeChat, one of the most popular Chinese-based Social Network Sites (SNSs), has been adopted and used under different patterns between two Chinese generation cohorts, namely “The post-70” (i.e., people who were born in the 1970s) and “The post-90” (i.e., people who were born in the 1990s). Three major issues were examined in this Study: (1) what are the differences in WeChat connection between two generations; (2) how Chinese post-70 and the post-90 cohorts differ regarding their cultural value orientations and how those differences influence their WeChat connection; (3) if there is a participatory cultural divide between two generation cohorts. Two hundred and eight the post-70 cohort and 221 the post-90 cohort were recruited to complete a 91-item survey. Results indicated significant differences between the post-70 and the post-90 cohorts in WeChat adoption and use, collectivistic/individualistic (COL/IND) orientations, and participation in creating and spreading of popular online memes. Moreover, factors influencing human capital- enhancing activities on WeChat were examined. Also explored were the influence of cultural values on the motivations to connect to the Internet and frequencies of different types of WeChat activities. Major findings and limitations were discussed.

ContributorsHu, Qingqing (Author) / Cheong, Pauline (Thesis advisor) / Shuter, Robert (Committee member) / Mossberger, Karen (Committee member) / Arizona State University (Publisher)
Created2018
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Description
Overt forms of sexism have become less frequent (Swim Hyers, Cohen & Ferguson, 2001; Sue & Capodilupo, 2008). Nonetheless, scholars contend that sexism is still pervasive but often manifests as female microaggressions, which have been defined as often subtle, covert forms of gender discrimination (Capodilupo et al., 2010). Extant sexism

Overt forms of sexism have become less frequent (Swim Hyers, Cohen & Ferguson, 2001; Sue & Capodilupo, 2008). Nonetheless, scholars contend that sexism is still pervasive but often manifests as female microaggressions, which have been defined as often subtle, covert forms of gender discrimination (Capodilupo et al., 2010). Extant sexism scales fail to capture female microaggresions, limiting understanding of the correlates and consequences of women’s experiences of gender discrimination. Thus, the purpose of the current study was to develop the Female Microaggressions Scale (FeMS) based on an existing theoretical taxonomy and content analysis of social media data, which identifies diverse forms of sexism. Two separate studies were conducted for exploratory factor analysis (N = 582) and confirmatory factor analysis (N = 325). Exploratory factor analyses supported an eight-factor, correlated structure and confirmatory factor analyses supported a bifactor model, with eight specific factors and one general FeMS factor. Overall, reliability and validity of the FeMS (general FeMS and subscales) were mostly supported in the two present samples of diverse women. The FeMS’ subscales and body surveillance were significantly positively correlated. Results regarding correlations between the FeMS subscales and anxiety, depression, and life satisfaction were mixed. The FeMS (general FeMS) was significantly positively correlated with anxiety, body surveillance, and another measure of sexism but not depression or life satisfaction. Furthermore, the FeMS (general FeMS) explained variance in anxiety and body surveillance (but not depression, self-esteem, or life satisfaction) above and beyond that explained by an existing sexism measure and explained variance in anxiety and depression (but not self-esteem) above and beyond that explained by neuroticism. Implications for future research are discussed.
ContributorsMiyake, Elisa (Author) / Tran, Giac-Thao Thanh (Thesis advisor) / Bernsten, Bianca (Committee member) / Tracey, Terence (Committee member) / Arizona State University (Publisher)
Created2018
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This study investigated how young adults communicate their decision to religiously disaffiliate to their parents. Both the context in which the religious disaffiliation conversation took place and the communicative behaviors used during the religious disaffiliation conversation were studied. Research questions and hypotheses were guided by Family Communication Patterns Theory and

This study investigated how young adults communicate their decision to religiously disaffiliate to their parents. Both the context in which the religious disaffiliation conversation took place and the communicative behaviors used during the religious disaffiliation conversation were studied. Research questions and hypotheses were guided by Family Communication Patterns Theory and Face Negotiation Theory. A partially mixed sequential quantitative dominate status design was employed to answer the research questions and hypotheses. Interviews were conducted with 10 young adults who had either disaffiliated from the Church of Jesus Christ of Latter-day Saints or the Watch Tower Society. During the interviews, the survey instrument was refined; ultimately, it was completed by 298 religiously disaffiliated young adults. For the religious disaffiliation conversation’s context, results indicate that disaffiliated Jehovah’s Witnesses had higher conformity orientations than disaffiliated Latter-day Saints. Additionally, disaffiliated Jehovah’s Witnesses experienced more stress than disaffiliated Latter-day Saints. Planning the conversation in advance did lead to the disaffiliation conversation being less stressful for young adults. Furthermore, the analysis found that having three to five conversations reduced stress significantly more than having one or two conversations. For the communicative behaviors during the religious disaffiliation conversation, few differences were found in regard to prevalence of the facework behaviors between the two groups. Of the 14 facework behaviors, four were used more often by disaffiliated JW than disaffiliated LDS—abuse, passive aggressive, pretend, and defend self. In terms of effectiveness, the top five facework behaviors were talk about the problem, consider the other, have a private discussion, remain calm, and defend self. Overall, this study begins the conversation on how religious disaffiliation occurs between young adults and their parents and extends Family Communication Patterns Theory and Face Negotiation Theory to a new context.

ContributorsFisk, Megan R (Author) / Cheong, Pauline (Thesis advisor) / Roberto, Anthony (Committee member) / Gee, James (Committee member) / Arizona State University (Publisher)
Created2015
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The China smog is a severe air pollution issue that has damaging effects on the health of millions of Chinese nationals and contributes to global warming. In the context of the China smog, this study examined civic engagement on social network sites (SNS) and in real life among Chinese nationals

The China smog is a severe air pollution issue that has damaging effects on the health of millions of Chinese nationals and contributes to global warming. In the context of the China smog, this study examined civic engagement on social network sites (SNS) and in real life among Chinese nationals utilizing theories of uses and gratification, the effects of Internet use, media exposure, Internet censorship, political efficacy, trust and social capital. Six hundred and eighty eight Chinese nationals who are currently studying, working or residing in China completed online questionnaires. In general, the results of this study showed that a combination of high needs for recognition of SNS use and low needs for entertainment of SNS use is related with increased civic engagement. The results of this study also revealed that civic engagement is positively related with attention to content about the China smog on mobile Internet, external political efficacy and social capital.
ContributorsChen, Yashu (Author) / Cheong, Pauline (Thesis advisor) / Guerrero, Laura (Committee member) / Neuberg, Steven (Committee member) / Arizona State University (Publisher)
Created2017
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In 2016, the United Nations reported a historical high of 65.6 million globally displaced people. Within the current protectionist and isolationist climate, the U.S is accepting a fewer number of refugees for resettlement than ever before and less governmental funding is being allocated to resettlement organizations, which provide support services

In 2016, the United Nations reported a historical high of 65.6 million globally displaced people. Within the current protectionist and isolationist climate, the U.S is accepting a fewer number of refugees for resettlement than ever before and less governmental funding is being allocated to resettlement organizations, which provide support services for refugee resettlement and integration.

Increased migration and the advancement of communication technologies with affordable access to these technologies have produced extensive communication networks and complex relational ties across the globe. While this is certainly true of all migrants, building and maintaining relational ties has added complexity for refugees whose journey to resettlement, economic insecurity, political disenfranchisement, and vulnerability impact the motivating factors for digital engagement.

This dissertation seeks to understand to what extent Diminescu’s (2008) concept of the connected migrant addresses the lived experience of resettled refugees in Phoenix, Arizona. The connected migrant through Information Communication Technology (ICT) use maintains transnational and local networks that produce mobility and belonging. Connected migrants are able to produce and maintain socio-technical sociality abroad and in the country of settlement to create and access social capital and resources. Using a grounded theory approach and qualitative methods, this research project explores concepts of mobility, connectivity, and belonging in relation to resettled refugees. The research indicates that age, imagined affordances, digital literacy, language, and time moderate connectivity, belonging, and mobility for resettled refugees. Finally, I offer the concept of transnational contextual relationality to understand refugee communication strategies with the transnational and local network.
ContributorsSabnis, Nandita Nishant (Author) / Cheong, Pauline (Thesis advisor) / Adame, Elissa (Committee member) / Tsuda, Takeyuki 'Gaku' (Committee member) / Arizona State University (Publisher)
Created2019
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This dissertation explores the technolinguistic brokering experience of adolescents and (im)migrant non-English speaking mothers in acculturating families. By focusing on the performance of cultural intermediation, I examine the dimensions of technolinguistic brokering and their influence upon the Adolescent Language Technology Broker (ALTB) and mother relationship. Additionally, I explore the factors

This dissertation explores the technolinguistic brokering experience of adolescents and (im)migrant non-English speaking mothers in acculturating families. By focusing on the performance of cultural intermediation, I examine the dimensions of technolinguistic brokering and their influence upon the Adolescent Language Technology Broker (ALTB) and mother relationship. Additionally, I explore the factors of power present as a result of the complexities of the ALTBs role to connect their mother to the English speaking community. This research uses a qualitative approach to explore concepts of expertise, knowledge, (inter)dependence, relational maintenance and quality, and power in the dialogic cultural relationship. Research indicates that expertise in the form of culture, cultural interactions, multilingual, and relational maintenance and quality contribute to the ALTBs capabilities in building cultural relationships. Moreover, to assist in dealing with power tensions created by differing levels of expertise and knowledge, ALTBs and mothers communicatively construct an (inter)dependent cultural relationship. I highlight practical implications, discuss limitations, and provide recommendations for future directions.

ContributorsCayetano, Catalina (Author) / Cheong, Pauline (Thesis advisor) / Pettigrew, Jonathan (Committee member) / Romero, Mary (Committee member) / Shin, YoungJu (Committee member) / Arizona State University (Publisher)
Created2020
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“Community” is a concept invoked by scholars, activists, organizers, and institutions with little reflection or understanding about how community forms. Communication scholarship, specifically rhetorical scholarship, ties community to citizenship and discourses about policy. This study develops an alternative understanding of community formation by examining KDIF, a low-power FM community radio

“Community” is a concept invoked by scholars, activists, organizers, and institutions with little reflection or understanding about how community forms. Communication scholarship, specifically rhetorical scholarship, ties community to citizenship and discourses about policy. This study develops an alternative understanding of community formation by examining KDIF, a low-power FM community radio station in South Phoenix. KDIF operates in geographic and cultural spaces that face histories and narratives of marginalization and neglect, and currently face issues of gentrification and exploitation. The station provides a platform for local artists, DJs, and residents to spread their messages and cultivate a sense of belonging between groups and people that have struggled to form common bonds or coalitions. Using the methodology of participatory critical rhetoric and informed by literatures of sonic rhetoric, sound studies, social movements, and rhetorical studies, this study examines how KDIF creates belonging through sound and sonics, how an understanding of community as “organic” limits and affords cultural expression, and how KDIF uses epideictic rather than deliberative discourses that provide an alternative to belonging as citizenship. The analysis of KDIF’s work builds an argument that KDIF forms community by connecting South Phoenix residents to narratives and affects of belonging while resisting dominant affects and narratives of “not belonging” that surround South Phoenix. In this context, “community” articulates and narrates the affective experiences that come with a loss and recovery of belonging, and the invocation of community allow for marginalized groups to declare a sense of worth by circulating affects and experiences of belonging.
ContributorsDerk, Ian Kenna (Author) / Hess, Aaron (Thesis advisor) / Hawk, Byron (Committee member) / Cheong, Pauline (Committee member) / Arizona State University (Publisher)
Created2021