Matching Items (15)
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- All Subjects: Communication
- Creators: Margolis, Eric
- Member of: Theses and Dissertations
Description
Buddhism is thriving in US-America, attracting many converts with college and post-graduate degrees as well as selling all forms of popular culture. Yet little is known about the communication dynamics behind the diffusion of Buddhist religious/spiritual traditions into the United States. Religion is an underexplored area of intercultural communication studies (Nakayama & Halualani, 2010) and this study meets the lacuna in critical intercultural communication scholarship by investigating the communication practices of US-Americans adopting Asian Buddhist religious/spiritual traditions. Ethnographic observations were conducted at events where US-Americans gathered to learn about and practice Buddhist religious/spiritual traditions. In addition, interviews were conducted with US-Americans who were both learning and teaching Buddhism. The grounded theory method was used for data analysis. The findings of this study describe an emerging theory of the paracultural imaginary -- the space of imagining that one could be better than who one was today by taking on the cultural vestments of (an)Other. The embodied communication dynamics of intercultural exchange that take place when individuals adopt the rituals and philosophies of a foreign culture are described. In addition, a self-reflexive narrative of my struggle with the silence of witnessing the paracultural imaginary is weaved into the analysis. The findings from this study extend critical theorizing on cultural identity, performativity, and cultural appropriation in the diffusion of traditions between cultural groups. In addition, the study addresses the complexity of speaking out against the subtle prejudices in encountered in intercultural communication.
ContributorsWong, Terrie Siang-Ting (Author) / de la Garza, Sarah Amira (Thesis advisor) / Margolis, Eric (Committee member) / Budruk, Megha (Committee member) / Chen, Vivian Hsueh-Hua (Committee member) / Arizona State University (Publisher)
Created2013
Description
The aim of this study is to test the feasibility of building a storytelling system for older adults to tell and share their life stories based on email. It is measured by the level of participation and people's acceptance of the system. The central goals were to empower people over 60 years old by providing a platform for them to share their wonderful life experience and perspectives on life and lead social services into the digital age by bridging traditional roundtable interaction and modern digital communication. A prototype was built to test the level of participation of the system and follow-up interviews were conducted in order to deeply understand people's acceptance. Content analysis was used to analyze the stories to ascertain what common themes were present. Key design considerations and key factors that affect the feasibility of storytelling system were discussed. This research expands on current research and implementation of Internet-based storytelling system and shed light on the future of combining storytelling with older adults' existing Internet knowledge. Key findings of this research are :(1) Frequency of reminiscence trigger and the number of active participants affect the level of participation collectively. Frequency is considered to be a key determinant. High frequency indicates high level of participation. (2) Categories of topics do not affect the level of participation significantly but serve as key attractions that enhance people's acceptance of the system. (3) Older adults highly accept and get involved in the new email storytelling system. This storytelling program helps them recall their memories and have a profound effect on their own introspection.
ContributorsLi, Yuanyi (Author) / Giard, Jacques R (Thesis advisor) / Margolis, Eric (Committee member) / Larkin, Kyle (Committee member) / Arizona State University (Publisher)
Created2014
Description
The history of the American Old West has frequently been romanticized and idealized. This dissertation study explored four Arizona towns that developed during the era of the American Old West: Tombstone, Jerome, Oatman, and Globe. The study broadly examined issues of remembering/forgetting and historical authenticity/myth. It specifically analyzed historic tourist destinations as visual phenomenon: seeking to understand how town histories were visually communicated to contemporary tourists and what role historically-grounded visual narratives played in the overall tourist experience. The study utilized a visual methodology to organize and structure qualitative data collection and analysis; it incorporated visual data from historic and contemporary photographs and textual data from observations and interviews. Through a careful exploration of each town's past and present, the research proposed a measure to assess how the strength of visual connections between past and present impacted tourist impressions of each town. The analysis suggested that, due to a general lack of historic knowledge, tourist impressions were more closely connected to contemporary experiences and prior expectations of the American Old West than to historically-grounded visual narratives.
ContributorsMcMullen, Melissa (Author) / Margolis, Eric (Thesis advisor) / Martin, Judith (Committee member) / Rowe, Jeremy (Committee member) / Arizona State University (Publisher)
Created2014
Description
This project explores the cultural identity of a refugee group named Meskhetian Turks, an ethnic group forced to relocate multiple times in their long history. Driven from their original homeland and scattered around Central Asia and Eastern Europe for decades, approximately 15,000 Meskhetian Turks have been granted refugee status by the American government in recent years. The focus of this study is a group of Meskhetian Turkish refugees in the Phoenix metropolitan area. This is a narrative study conducted through twelve open-ended in-depth interviews and researcher's observations within the community. The interview questions revolved around three aspects of Meskhetian cultural identity, which were represented in each research question. These aspects were: how Meskhetian Turks define their own culture; how they define their connection to Turkey and Turks; and how they define Americans, American culture and their place within the American society. The first research question resulted in three themes: history, preservation of culture, and sense of community. The second research question revealed two themes: Meskhetian Turk's ties to Turkey, and the group's relationship with and perception of Turks in the area. The final research question provided two themes: the group's adaptation to United States, and interviewees' observations regarding the American culture. Exploring these themes, and examining the connection between these aspects provided a complex and intertwined web of connections, which explain Meskhetian Turkish cultural identity. Meskhetian Turks' cultural self-definition, relation with the Turkish community, and perceptions of American culture are all inter-connected, which supports and furthers a dialectic approach to cultural studies. The study also contributes to refugee adaptation literature by examining cultural identity influences on the group's adaptation in the United States and offering insight and suggestions for improving the adaptation process.
ContributorsBilge, Hatice Nurhayat (Author) / Broome, Benjamin J. (Thesis advisor) / Martinez, Jacqueline (Committee member) / Margolis, Eric (Committee member) / Arizona State University (Publisher)
Created2012
Description
This narrative study sought to understand the socialization experiences of Hispanic entrepreneurs. While several studies have explored socialization and work-life wellness, few have focused specifically on Hispanics or entrepreneurs. A total of 25 participants were formally interviewed for this study including 16 entrepreneurs and 9 of their family members. Data were also collected through participant observation in which 210 participants were observed at several venues. Participants were recruited from three Southwestern states including: Arizona, Colorado, and Texas. The study employed qualitative interpretive methods to collect and analyze data. Research questions focused on the socialization experiences Hispanic entrepreneurs' reported, how they narrated the ways in which these experiences influenced their work-lives as entrepreneurs, and what they and their family members reported about the relationship between family and work. Results indicate Hispanic entrepreneurs were exposed to work at very young ages, acquired a variety of skills (e.g. sales and leadership) that transferred to their careers as entrepreneurs, and developed coping skills which helped them deal with business and personal hardships. Moreover, participants noted the ways in which faith, positive self-talk, and emotional labor played a role in their work lives. Finally, this research extends current constructions of care and what constitutes work and quality family time.
ContributorsMontoya, Yvonne Jay (Author) / de la Garza, Sarah Amira (Thesis advisor) / Tracy, Sarah J. (Committee member) / Margolis, Eric (Committee member) / Arizona State University (Publisher)
Created2012
Description
Starting in 2002, Arizona State University (ASU) began a rebranding effort to transition from having a reputation as a top 10 party school to being known as a prestigious research institution. Over the last 15 years, ASU has successfully reached some of these goals, eventually being named the #1 most innovative university in the country by the U.S. News and World Report. Part of this success can be attributed to the university's communication and marketing efforts, which seek to improve the university's reputation and build relationships with stakeholders. This study analyzes ASU's communication entities, how they interact and what messages they push out to stakeholders, particularly in regards to the #1 in innovation award. Primary research in this study looked at keywords used by different stakeholder groups affiliated with ASU, how they viewed ASU's reputation and how they receive communication from the university. Overall, the closer the relationship with ASU, the more positively the respondent viewed the university. Perception also varied based on geographic location and proximity to the university. Innovation is clearly a key brand perception of ASU from stakeholders, and the party school image is still persistent among those not affiliated with the university.
ContributorsHarrelson, Savannah Lee (Author) / Renzulli, Virgil (Thesis director) / Bovio, Sonia (Committee member) / School of Community Resources and Development (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
The following is a public relations strategy developed to position Julia Pearl Wellness, a corporate wellness consulting firm, and its owner, Julia Pearl, as credible, professional and experienced. The first portion includes a situational analysis, a research report on corporate wellness programs and the need for health solutions in the U.S., and market analysis. The campaign proposal, a creative product of the research, provides recommendations and tools for the firm to reach its stakeholders.
ContributorsWerner, Anna Nicole (Author) / Hass, Mark (Thesis director) / Bovio, Sonia (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Nutrition and Health Promotion (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
The Importance of Online Branding and Targeted Social Media Campaigns within the Restaurant Industry
Description
In order to explore the importance of online branding and social media in the restaurant industry, this thesis will apply concepts from the literature review to Hennessey's Tavern Inc. The purpose of this project is to present research and create a campaign based upon these findings that will help Hennessey's Tavern Inc. improve its online presence and social media, starting with its 10 Hennessey's Tavern locations. The deliverables and research will provide Hennessey's Tavern Inc. with a detailed audit of its current brand and ways in which it can be improved.
ContributorsBrightwell, Taylor Nicole (Author) / Wu, Xu (Thesis director) / Matera, Fran (Committee member) / Bovio, Sonia (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Background: This study examines how pro-vaccine flu messages, guided by the Extended Parallel Process Model (EPPM), affect parents’ intentions to vaccinate their children.
Methods: Parents of children six months to five years old (N = 975) were randomly exposed to one of four high-threat/high-efficacy messages (narrative, statistical, combined, control) and completed a follow-up survey. Differences between message conditions were assessed with one-way ANOVAs, and binary logistic regressions were used to show how constructs predicted intentions.
Results: There were no significant differences in the ANOVA results at p = .05 for EPPM variables or risk EPPM variables. There was a significant difference between message conditions for perceived manipulation (p = 0.026), authority, (p = 0.024), character (p = 0.037), attention (p < .000), and emotion (p < .000). The EPPM model and perceptions of message model (positively), and the risk EPPM model and fear control model (negatively), predicted intentions to vaccinate. Significant predictor variables in each model at p < .05 were severity (aOR = 1.83), response efficacy (aOR = 4.33), risk susceptibility (aOR = 0.53), risk fear (aOR = 0.74), issue derogation (aOR = 0.63), perceived manipulation (aOR = 0.64), character (aOR = 2.00), and personal relevance (aOR = 1.88). In a multivariate model of the significant predictors, only response efficacy significantly predicted intentions to vaccinate (aOR = 3.43). Compared to the control, none of the experimental messages significantly predicted intentions to vaccinate. The narrative and combined conditions significantly predicted intentions to search online (aOR = 2.37), and the combined condition significantly predicted intentions to talk to family/friends (aOR = 2.66).
Conclusions: The EPPM may not be effective in context of a two-way threat. Additional constructs that may be useful in the EPPM model are perceptions of the message and fear control variables. One-shot flu vaccine messages will be unlikely to directly influence vaccination rates; however they may increase information-seeking behavior. The impact of seeking more information on vaccination uptake requires further research. Flu vaccine messages should be presented in combined form. Future studies should focus on strategies to increase perceptions of the effectiveness of the flu vaccine.
Methods: Parents of children six months to five years old (N = 975) were randomly exposed to one of four high-threat/high-efficacy messages (narrative, statistical, combined, control) and completed a follow-up survey. Differences between message conditions were assessed with one-way ANOVAs, and binary logistic regressions were used to show how constructs predicted intentions.
Results: There were no significant differences in the ANOVA results at p = .05 for EPPM variables or risk EPPM variables. There was a significant difference between message conditions for perceived manipulation (p = 0.026), authority, (p = 0.024), character (p = 0.037), attention (p < .000), and emotion (p < .000). The EPPM model and perceptions of message model (positively), and the risk EPPM model and fear control model (negatively), predicted intentions to vaccinate. Significant predictor variables in each model at p < .05 were severity (aOR = 1.83), response efficacy (aOR = 4.33), risk susceptibility (aOR = 0.53), risk fear (aOR = 0.74), issue derogation (aOR = 0.63), perceived manipulation (aOR = 0.64), character (aOR = 2.00), and personal relevance (aOR = 1.88). In a multivariate model of the significant predictors, only response efficacy significantly predicted intentions to vaccinate (aOR = 3.43). Compared to the control, none of the experimental messages significantly predicted intentions to vaccinate. The narrative and combined conditions significantly predicted intentions to search online (aOR = 2.37), and the combined condition significantly predicted intentions to talk to family/friends (aOR = 2.66).
Conclusions: The EPPM may not be effective in context of a two-way threat. Additional constructs that may be useful in the EPPM model are perceptions of the message and fear control variables. One-shot flu vaccine messages will be unlikely to directly influence vaccination rates; however they may increase information-seeking behavior. The impact of seeking more information on vaccination uptake requires further research. Flu vaccine messages should be presented in combined form. Future studies should focus on strategies to increase perceptions of the effectiveness of the flu vaccine.
ContributorsHall, Sarah (Author) / Jehn, Megan (Thesis advisor) / Mongeau, Paul (Committee member) / Hruschka, Daniel (Committee member) / Margolis, Eric (Committee member) / Arizona State University (Publisher)
Created2015
Description
This dissertation examines contemporary issues that 18 (im)migrant university students faced during a time of highly militarized U.S.-Mexico border relations while living in Arizona during the time of this dissertation research. Utilizing critical race theory and public sphere theory as theoretical frameworks, the project addresses several related research questions. The first is how did (im)migrant university students describe their (im)migrant experience while they lived in the U.S. and studied at a large southwestern university? Second, what can (im)migrant university student experiences tell us about (im)migrant issues? Third, what do (im)migrant university students want people to know about (im)migration from reading their story?
Three conceptual constructs, each composed of three categories, that described the different (im)migrant experiences in this study emerged through data analysis. The first of these conceptual constructs was the racialized/ing (im)migrant experience that categorically was divided into systemic exclusions, liminal exclusions, and micro-social contextual exclusions. The second concept that emerged was the passed/ing (im)migrant experience where (im)migrant university students shared that they felt they had a systemic pathway to citizenship and/or that their immigration authorization gave them privilege. This concept was also categorically divided into systemic inclusions, liminal inclusions, and micro-social contextual inclusions. The last concept was the negotiated/ing (im)migrant experience, which described ways that (im)migrant university students negotiated their space/place in the public sphere while attending a large, public university in Arizona. As with the other two concepts, three categories emerged in relation to negotiated/ing (im)migrant experience: systemic negotiations, liminal negotiations, and micro-social contextual negotiations. It is (im)migrant university student experiences that give individuals a better understanding of the complexities that surround immigration. The (im)migrant narratives also highlight that inclusion and exclusion from the public sphere is a complex and dynamic process because all (im)migrant students, including U.S. citizens, experienced moments of inclusion and exclusion from the U.S. public sphere.
Three conceptual constructs, each composed of three categories, that described the different (im)migrant experiences in this study emerged through data analysis. The first of these conceptual constructs was the racialized/ing (im)migrant experience that categorically was divided into systemic exclusions, liminal exclusions, and micro-social contextual exclusions. The second concept that emerged was the passed/ing (im)migrant experience where (im)migrant university students shared that they felt they had a systemic pathway to citizenship and/or that their immigration authorization gave them privilege. This concept was also categorically divided into systemic inclusions, liminal inclusions, and micro-social contextual inclusions. The last concept was the negotiated/ing (im)migrant experience, which described ways that (im)migrant university students negotiated their space/place in the public sphere while attending a large, public university in Arizona. As with the other two concepts, three categories emerged in relation to negotiated/ing (im)migrant experience: systemic negotiations, liminal negotiations, and micro-social contextual negotiations. It is (im)migrant university student experiences that give individuals a better understanding of the complexities that surround immigration. The (im)migrant narratives also highlight that inclusion and exclusion from the public sphere is a complex and dynamic process because all (im)migrant students, including U.S. citizens, experienced moments of inclusion and exclusion from the U.S. public sphere.
ContributorsCantú, Elizabeth A (Author) / Brouwer, Daniel (Thesis advisor) / Margolis, Eric (Thesis advisor) / Romero, Mary (Committee member) / Arizona State University (Publisher)
Created2016