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- Member of: Theses and Dissertations
- Status: Published
Description
E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their own online store. With this project, I attempted to examine the effects of four different marketing techniques on sales in an online store. I opened a shop on Etsy and tracked sales in connection with promotion through social media, selling products in-person at a convention, holding a holiday tie-in sale, and using price anchoring. Social media accounts were opened on Facebook, Tumblr, and Instagram to promote the shop over the course of the project period, and Etsy's web analytics were used to track which sites directed the most traffic to the shop. I attended a convention in mid-January 2016 where I sold my products and distributed business cards with a discount code to track sales resulting from being at the convention. A holiday sale was held in conjunction with Valentine's Day to look at whether holidays influenced purchases. Lastly, a significantly more expensive product was temporarily put in the shop to see whether it produced a price anchoring effect \u2014 that is, encouraged sales of the less expensive products by making them seem affordable in comparison. While the volume of sales data was too small to draw statistically significant conclusions, the project was a highly instructive experience in the process of opening a small online store. The decision-making steps outlined may be helpful to other students looking to open their own online shop.
ContributorsChen, Candice Elizabeth (Author) / Moore, James (Thesis director) / Sanford, Adriana (Committee member) / Harrington Bioengineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Once enrolled in a university setting, a student's learning style begins to emerge. As time progress, students begin their search for career prospects and as an extension, the workplace culture as well. After immersing themselves into a company's environment, students may realize their learning styles may or may not are in conflict in their line of work. As a result, this research will explore the relationship between learning styles and majors. With a sample size of 552 students enrolled at W. P. Carey School of Business within Arizona State University, learning style preferences will be calculated for each business major; other influences, such as ethnicity and age, will also be taken into consideration.
ContributorsOsofsky, Michelle (Co-author) / Nguyen, Christine (Co-author) / Moore, James (Thesis director) / Sanford, Adriana (Committee member) / Barrett, The Honors College (Contributor) / WPC Graduate Programs (Contributor) / Department of Information Systems (Contributor) / School of Accountancy (Contributor)
Created2015-05
Description
The first thought that comes to mind for most people when they hear of improvisation is most likely the memory of a funny performance seen on television shows such as Who’s Line is it Anyway? or perhaps the opportunity to be an audience member for a live improv troupe performance. In either of these settings, improvisation can be hilarious, dramatic and entertaining and it makes you wonder how people could possibly be making these scenes up on the spot. Unfortunately, not everyone has first-hand experience with the creative, team-building “magic” of improvisation games and exercises. Watching professional improvisation perform can be intimidating to an observer who hopes to one day be an improvisor themselves. Because of this, the immense benefits that improvisation can have within a professional workplace are often overlooked or ignored. I, myself, never had any experience with improvisation or being on stage until the second semester of my sophomore year when I made the choice to try out for ASU comedy.
ContributorsRussell, Anna (Author) / Soares, Rebecca (Thesis director) / Gneiting, Gary (Committee member) / College of Integrative Sciences and Arts (Contributor) / Dean, W.P. Carey School of Business (Contributor) / School of Art (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
"Bow to the Queen" is an investigation of the presence of classism within the American renaissance faire subculture and the way it impacts communication between community members. While "rennie" subculture has been the subject of many ethnographies in the past, this thesis uses quantitative data to first identify the state of classism and then analyze any effects or correlations it maintains with communication. The literature review shows that unlike past studies, "Bow to the Queen" does not compare members of the renaissance faire community to outsiders, but rather defines the complex social structure and uses it to compare different subgroups of "rennies" to each other. After composing and releasing a survey designed to discreetly measure community members' communication patterns and attitudes toward fellow participants, 100 surveys were collected from current renaissance faire employees from 29 different festivals around the United States. Questions primarily inquired about the relationships between members of the community who stay local to one festival versus those who travel the festival circuit full-time. While results did not prove a definitive nor direct relationship between the presence of classism and increased or decreased communication, they did show that the prevalence of prejudice between social echelons is a far more nuanced construct than was first considered. Ultimately, the significance of this study comes down to the way it demonstrates a fair and thorough treatment of fringe subcultures that are often looked at superficially by the academic community, and by doing so help prevent the pathologization of such cultures in the future.
ContributorsDaugherty, Hayleigh (Author) / Bates, Denise (Thesis director) / Thomas, David (Committee member) / College of Integrative Sciences and Arts (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
To understand the role communication and effective management play in the project management field, virtual work was analyzed in two phases. Phase one consisted of gaining familiarity within the field of project management by interviewing three project managers who discussed their field of work, how it has changed due to Covid-19, approaches to communication and virtual team management, and strategies that allow for effective project management. Phase two comprised a simulation in which 8 ASU student volunteers were put into scenarios that required completing and executing a given project. Students gained project experience through the simulation and had an opportunity to reflect on their project experience.
ContributorsSandhu, Shiwani K (Author) / Kassing, Jeff (Thesis director) / Pandya, Bankim (Committee member) / College of Integrative Sciences and Arts (Contributor) / School of Social and Behavioral Sciences (Contributor) / Thunderbird School of Global Management (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
Undergraduate Student Government Downtown (USGD) is the student advocacy organization on Arizona State University’s Downtown Phoenix campus. Its primary purpose is to appoint representatives, known as senators, to represent students in a specific ASU college and meet with university officials to discuss student needs. Senators compartmentalize their roles in various ways and do not always adhere to the expectations of their role outside of USGD meetings. This research study sought to examine how members of USGD compartmentalized their roles as student leaders. It also sought to examine the degree of separation senators placed between what they view to be their authentic selves versus the self-aspects they associate exclusively with USGD duties. The research determined compartmentalization of roles differed between levels of authority within USGD. Senators who had no other roles within the organization found it easy to remove themselves from the role after their USGD duties were completed for the day. Senior members of the organization, those who held higher positions of authority within the organization, found it less likely for them to separate their personalities from their roles. It also examined USGD’s continued use of highly structured meetings via the use of Robert’s Rules of Order. While they can provide structure in large group settings, when overused these rules cause the organization to suffer from a lack of information exchange and the ability to freely engage in debate. Robert’s Rules of Order act as a gatekeeper, making meeting language inaccessible to student constituents which leads to low amounts of constituent engagement.
ContributorsFishkind, Annaleez Gomez (Author) / Maday, Renee (Thesis director) / Gneiting, Gary (Committee member) / College of Integrative Sciences and Arts (Contributor) / Watts College of Public Service & Community Solut (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12
The Association Between Acne and Social Appearance Anxiety and Other Correlates Among Undergraduates
Description
The goal of the current study was to investigate the prevalence of SAA and body dissatisfaction among freshman undergraduate students between 18-20 years old suffering from self-reported acne. A total of 73 participants in an online survey were asked to complete the Generalized Anxiety Disorder-7 (GAD-7), Patient Health Questionnaire-9 (PHQ-9), Body Parts Satisfaction Scale (BPSS), and Social Appearance Anxiety Scale (SAAS). No significant correlation was found between acne severity and SAAS scores, but a significant, positive correlation was found between acne severity and body dissatisfaction. Moreover, acne sufferers had higher mean scores for the BPSS than non-acne sufferers indicating higher body dissatisfaction, but there was no significant difference in the scores for the SAAS between acne sufferers and non-acne sufferers. There was also no significant difference in correlations between acne severity and SAAS scores or BPSS scores between men and women, however, women had much higher mean scores for SAAS than men. In addition, scores for the SAAS and BPSS were found to have a significant, positive correlation with both depression and anxiety across the entire sample. There is paucity of research on the psychosocial effects of acne, more specifically social appearance anxiety (SAA), so further research is needed to replicate and extend the findings of the current study using a larger sample size ranging in acne severity.
ContributorsHowe, Sara Katelyn (Author) / Perez, Marisol (Thesis director) / Jimenez-Arista, Laura (Committee member) / College of Integrative Sciences and Arts (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05