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- All Subjects: Communication
- Genre: Doctoral Dissertation
- Status: Published
Description
This dissertation sought to understand how leaders in a public-private strategic alliance collaboratively address complex community problems. The study responded to the gap in academic research of leadership and public relations in alliances to solve complex social issues, as well as the scant scholarly attention to alliance leaders' communications with stakeholders. Its findings corresponded to framing theory, stakeholder theory, SWOT (strengths/weaknesses/opportunities/threats) theory, complexity theory, and the subtopic of complex leadership -- all through the lens of public relations. This investigation culminated in the introduction of the C.A.L.L. to Action Model of Community Engagement, which demonstrates the confluence of factors that were integral to the alliance's success in eliminating chronic homelessness among veterans in Maricopa County, Arizona -- Communication, Alliance, Leadership, and Leverage. This qualitative case study used the method of elite or in-depth interviews and grounded theory to investigate the factors present in a community engagement that achieved its purpose. It served as a foundation for future inquiry and contributions to the base of knowledge, including 1) additional qualitative case studies of homeless alliances in other communities or of other social issues addressed by a similar public-private alliance; 2) quantitative methods, such as a survey of the participants in this alliance to provide triangulation of the results and establish a platform for generalization of the results to a larger population.
ContributorsSweeter, Janice Martha (Author) / Matera, Frances (Thesis advisor) / Godfrey, Donald G. (Committee member) / Gilpin, Dawn (Committee member) / Shockley, Gordon (Committee member) / Arizona State University (Publisher)
Created2015
Description
This dissertation study quantitatively measured the performance of 345 students who received public speaking instruction through an online platform presented in one of six experimental conditions in order to explore the ability of online lectures to replicate the characteristics of instructor presence and learner interaction traditionally associated with face-to-face public speaking courses. The study investigated the following research questions:
RQ1: How does the visibility of an instructor in a public speaking video lesson affect students' perception of presence?
RQ2: How does the visibility of an instructor in a public speaking video lesson affect student learning?
RQ3: How do self-explanation (Constructive) and note-taking (Active) types of learning activities affect students' perception of presence compared to passive lessons when presented in a video lesson?
RQ4: How do self-explanation (Constructive) and note-taking (Active) types of learning activities affect student learning compared to passive lessons when presented in a video lesson?
Additionally, the study collected qualitative feedback from participants on their experience in order to improve understanding of how to effectively design lectures for public speaking courses.
Results of the study were unable to statistically distinguish between students assigned to treatments that varied in both modality and level of activity. However, a significant finding of this study is that learning gains and students' perception of instructor presence were positive across all conditions.
The lack of significant differences by treatment indicates that the design attributes at the center of the study may be unnecessary considerations for developing content for online learning. Consequently, the improved performance of participants regardless of their assigned treatment in this study identifies a limitation to the application of Media Equation Theory and the Interactive-Constructive-Active-Passive (ICAP) Framework for designing online learning content for public speaking students as well as identifies two key implications: 1) exposure to an online lesson can increase learning; and 2) exposure to an online lesson can serve as a cost-effective alternative for producing lessons in public speaking courses.
RQ1: How does the visibility of an instructor in a public speaking video lesson affect students' perception of presence?
RQ2: How does the visibility of an instructor in a public speaking video lesson affect student learning?
RQ3: How do self-explanation (Constructive) and note-taking (Active) types of learning activities affect students' perception of presence compared to passive lessons when presented in a video lesson?
RQ4: How do self-explanation (Constructive) and note-taking (Active) types of learning activities affect student learning compared to passive lessons when presented in a video lesson?
Additionally, the study collected qualitative feedback from participants on their experience in order to improve understanding of how to effectively design lectures for public speaking courses.
Results of the study were unable to statistically distinguish between students assigned to treatments that varied in both modality and level of activity. However, a significant finding of this study is that learning gains and students' perception of instructor presence were positive across all conditions.
The lack of significant differences by treatment indicates that the design attributes at the center of the study may be unnecessary considerations for developing content for online learning. Consequently, the improved performance of participants regardless of their assigned treatment in this study identifies a limitation to the application of Media Equation Theory and the Interactive-Constructive-Active-Passive (ICAP) Framework for designing online learning content for public speaking students as well as identifies two key implications: 1) exposure to an online lesson can increase learning; and 2) exposure to an online lesson can serve as a cost-effective alternative for producing lessons in public speaking courses.
ContributorsButler, Nicholas (Author) / Nelson, Brian (Thesis advisor) / Atkinson, Robert (Committee member) / Savenye, Wilhelmina (Committee member) / Arizona State University (Publisher)
Created2014
Description
The relationships between goals and specific flirting behaviors were investigated in a college population. Research questions and hypotheses were guided by Dillard's (1990) Goals-Plans-Action (GPA) model of interpersonal influence, which states that goals lead to planning processes, which, in turn, produce behavior. Six hundred and eighty-five undergraduates at a large southwestern university participated in an online survey assessing their behaviors in their most recent flirting interactions, their goals for that interaction, as well as measures designed to assess planning, the importance of the goal, and the number of goals present for the interaction. Results indicate that goals relate to the use of some, but not all behaviors, and that a flirting script may exist. Furthermore, planning, importance, and number of goals were all found to relate to the reporting of specific flirting behaviors. Sex differences were found as well, such that men reported using more forward and direct behaviors, while women reported using more facial expressions, self-touch, and laughing; men also reported flirting for sexual reasons more than women, and women reported flirting for more fun reasons that men. Overall, this study confirms the utility of the GPA framework for understanding the relationship between goals and flirting behavior, and suggests several avenues for future research.
ContributorsWiedmaier, Benjamin (Author) / Mongeau, Paul (Thesis advisor) / Guerrero, Laura (Committee member) / Green, Samuel (Committee member) / Arizona State University (Publisher)
Created2014
Description
Without scientific expertise, society may make catastrophically poor choices when faced with problems such as climate change. However, scientists who engage society with normative questions face tension between advocacy and the social norms of science that call for objectivity and neutrality. Policy established in 2011 by the Intergovernmental Panel on Climate Change (IPCC) required their communication to be objective and neutral and this research comprised a qualitative analysis of IPCC reports to consider how much of their communication is strictly factual (Objective), and value-free (Neutral), and to consider how their communication had changed from 1990 to 2013. Further research comprised a qualitative analysis of structured interviews with scientists and non-scientists who were professionally engaged in climate science communication, to consider practitioner views on advocacy. The literature and the structured interviews revealed a conflicting range of definitions for advocacy versus objectivity and neutrality. The practitioners that were interviewed struggled to separate objective and neutral science from attempts to persuade, and the IPCC reports contained a substantial amount of communication that was not strictly factual and value-free. This research found that science communication often blurred the distinction between facts and values, imbuing the subjective with the authority and credibility of science, and thereby damaging the foundation for scientific credibility. This research proposes a strict definition for factual and value-free as a means to separate science from advocacy, to better protect the credibility of science, and better prepare scientists to negotiate contentious science-based policy issues. The normative dimension of sustainability will likely entangle scientists in advocacy or the appearance of it, and this research may be generalizable to sustainability.
ContributorsMcClintock, Scott (Author) / Van Der Leeuw, Sander (Thesis advisor) / Klinsky, Sonja (Committee member) / Chhetri, Nalini (Committee member) / Hannah, Mark (Committee member) / Arizona State University (Publisher)
Created2015
Description
An offender's expression of remorse plays an important role following relational transgressions, yet it is not well understood how the experience and expression of remorse relate to both victim responses to hurt and forgiveness in close relationships. This study uses a social functionalist framework to investigate the role of remorse in the forgiveness process and tests whether offender remorse experiences mediate the associations between victim responses to hurt and remorse expressions. Undergraduate participants (N=671) completed questionnaires about a time when they hurt a close relational partner and reported their partners' responses to hurt, their own experiences and expressions of remorse, and their perceptions of forgiveness. Results indicated that victims' sad communication positively predicted offenders' other-oriented and affiliation remorse experiences; victims' threatening communication positively predicted offenders' self-focused remorse experience; and victims' conciliatory communication and withdrawal positively predicted offenders' affiliation and self-focused remorse experiences. Results of the mediation analyses revealed that self-focused remorse fully mediated the relationship between victim threatening communication and low status behaviors; other-oriented remorse partially mediated the association between victim sad communication and apology/concern behaviors; and affiliation partially mediated the relationship between victim conciliatory communication and connection behaviors. Victims' withdrawal behaviors and offenders' use of compensation were not related. Finally, offenders' apology/concern and connection behaviors associated positively with perceptions of forgiveness, whereas low status behaviors negatively predicted forgiveness. Use of compensation following a hurtful event was not significantly related to forgiveness. Results are interpreted within the framework of evolutionary psychology and further validate the functional approach to studying emotion.
ContributorsGracyalny, Monica (Author) / Mongeau, Paul A. (Thesis advisor) / Guerrero, Laura K. (Committee member) / Shiota, Michelle N. (Committee member) / Arizona State University (Publisher)
Created2011
Description
Dangerous drinking on college campuses is a significant public health issue. Over the last decade, the National Institute on Alcohol Abuse and Alcoholism and the U.S. Department of Health and Human Services have called on universities, community leaders, policymakers, parents and students to work together to develop effective, research based alcohol prevention and/or intervention programs. Despite such calls, parent-based prevention programs are relatively rare on college campuses, and there is a paucity of research on the ways in which parents influence their emerging adult children's drinking behaviors. The present project is designed to help address this need. Grounded in social cognitive theory, this exploratory study focuses on alcohol communication and poses numerous questions regarding the alcohol messages exchanged between college students and their parents, as well as how such messages associate with college students' dangerous drinking. Undergraduate students ages 18 to 25 who were enrolled in communication classes were recruited for the study and asked to recruit a parent. The sample included 198 students and 188 parents, all of whom completed an online survey. Results indicated the majority of college students have had alcohol conversations with a parent since the student graduated from high school. Parents viewed such conversations as significantly more open, direct, and ongoing than did students; though both generally agreed on the content of their alcohol communication, reporting an emphasis on the negative aspects of drinking, particularly the dangers of drinking and driving and the academic consequences of too much partying. Frequent discussions of drinking risks had significant, positive associations with students' dangerous drinking, whereas parents' reports of discussing rules about alcohol had a significant negative association with students' alcohol consumption. There were strong significant associations between the types alcohol topics discussed and students' perception that their parents approved of their drinking, as well as parents' actual approval. Perceived approval had a significant, positive association with students' dangerous drinking; however, actual parental approval was not a significant predictor of students' drinking outcomes. Parents' alcohol consumption had a significant positive association with students' alcohol consumption. Implications for parents, public health practitioners, and future research are discussed.
ContributorsMenegatos, Lisa Marie (Author) / Floyd, Kory (Thesis advisor) / Lederman, Linda C. (Thesis advisor) / Valiente, Carlos (Committee member) / Arizona State University (Publisher)
Created2011
Deviant bodies resisting online: examining the intersecting realities of women of color in Xbox Live
Description
Employing qualitative methods and drawing from an intersectional framework which focuses on the multiple identities we all embody, this dissertation focuses on oppressions and resistance strategies employed by women of color in Xbox live, an online gaming community. Ethnographic observations and narrative interviewing reveal that women of color, as deviants within the space, face intersecting oppressions in gaming as in life outside the gaming world. They are linguistically profiled within the space based off of how they sound. They have responded with various strategies to combat the discrimination they experience. Some segregate themselves from the larger gaming population and many refuse to purchase games that depict women in a hyper-sexualized manner or that present people of color stereotypically. For others, the solution is to "sit-in" on games and disrupt game flow by 'player-killing' or engage in other 'griefing' activities. I analyze this behavior in the context of Black feminist consciousness and resistance and uncover that these methods are similar to women who employ resistance strategies for survival within the real world.
ContributorsGray, Kishonna (Author) / Anderson, Lisa M. (Thesis advisor) / Cheong, Pauline (Committee member) / Lim, Merlyna (Committee member) / Arizona State University (Publisher)
Created2011
Description
California's Proposition 8 revoked the right to marriage for that state's gay and lesbian population. Proposition 8 was a devastating defeat for gay marriage movements across the nation. The primary rhetorical strategy of the No on 8 campaign was a reliance on a Civil Rights analogy that constructed the gay and lesbian movement for marriage as a civil right akin to those fought for by African Americans in the 1950s and 1960s. Analogizing the gay and lesbian struggle for gay marriage with the racial struggles of the Civil Rights Movement exposed a complicated relationship between communities of color and gay and lesbian communities. This project reads critical rhetoric and intersectionality together to craft a critical intersectional rhetoric to better understand the potentialities and pitfalls of analogizing the gay rights with Civil Rights. I analyze television ads, communiques of No on 8 leadership, as well as state level and national court decisions related to gay marriage to argue alternative frameworks that move away from analogizing and move towards coalition building.
ContributorsKelsey, Michelle L (Author) / Brouwer, Daniel C (Thesis advisor) / Carlson, A. Cheree (Committee member) / Milller, Keith (Committee member) / Arizona State University (Publisher)
Created2011
Description
As digital technology promises immediacy and interactivity in communication, sight and sound in motion graphics has expanded the range of design possibilities in advertising, social networking, and telecommunication beyond the visual realm. The experience of seeing has been greatly enriched by sound as visual solutions become dynamic and multi-dimensional. The ability to record and transfer sight and sound with new media has granted the designer more control in manipulating a viewer's experience of time and space. This control allows time-based form to become the foundation that establishes many interactive, multisensory and interdisciplinary applications. Is conventional design theory for print media adequate to effectively approach time-based form? If not, what is the core element that is required to balance the static and dynamic aspects of time in new media? Should time-related theories and methodologies from other disciplines be adopted into our design principles? If so, how would this knowledge be integrated? How can this experience in time be effectively transferred to paper? Unless the role of the time dimension in sight is operationally deconstructed and retained with sound, it is very challenging to control the design in this fugitive form. Time activation refers to how time and the perception of time can be manipulated for design and communication purposes. Sound, as a shortcut to the active time design element, not only encapsulates the structure of its "invisible" time-based form, but also makes changes in time conspicuously measurable and comparable. Two experiments reflect the influence of sound on imagery, a slideshow and video, as well as how the dynamics in time are represented across all design media. A cyclical time-based model is established to reconnect the conventional design principles learned in print media with time-based media. This knowledge helps expand static images to motion and encapsulate motion in stasis. The findings provide creative methods for approaching visualization, interactivity, and design education.
ContributorsCheung, Hoi Yan Patrick (Author) / Giard, Jacques (Thesis advisor) / Sanft, Alfred C (Committee member) / Aisling, Kelliher (Committee member) / Arizona State University (Publisher)
Created2011
Description
This project explores the cultural identity of a refugee group named Meskhetian Turks, an ethnic group forced to relocate multiple times in their long history. Driven from their original homeland and scattered around Central Asia and Eastern Europe for decades, approximately 15,000 Meskhetian Turks have been granted refugee status by the American government in recent years. The focus of this study is a group of Meskhetian Turkish refugees in the Phoenix metropolitan area. This is a narrative study conducted through twelve open-ended in-depth interviews and researcher's observations within the community. The interview questions revolved around three aspects of Meskhetian cultural identity, which were represented in each research question. These aspects were: how Meskhetian Turks define their own culture; how they define their connection to Turkey and Turks; and how they define Americans, American culture and their place within the American society. The first research question resulted in three themes: history, preservation of culture, and sense of community. The second research question revealed two themes: Meskhetian Turk's ties to Turkey, and the group's relationship with and perception of Turks in the area. The final research question provided two themes: the group's adaptation to United States, and interviewees' observations regarding the American culture. Exploring these themes, and examining the connection between these aspects provided a complex and intertwined web of connections, which explain Meskhetian Turkish cultural identity. Meskhetian Turks' cultural self-definition, relation with the Turkish community, and perceptions of American culture are all inter-connected, which supports and furthers a dialectic approach to cultural studies. The study also contributes to refugee adaptation literature by examining cultural identity influences on the group's adaptation in the United States and offering insight and suggestions for improving the adaptation process.
ContributorsBilge, Hatice Nurhayat (Author) / Broome, Benjamin J. (Thesis advisor) / Martinez, Jacqueline (Committee member) / Margolis, Eric (Committee member) / Arizona State University (Publisher)
Created2012