Matching Items (303)

Filtering by

Clear all filters

131383-Thumbnail Image.png

The Impact of Social Media: Revolutionary Changes in Sports Marketing

Description

The sports industry is unlike any other in that it connects individuals and consumers from destinations around the world with one common interest. That commonality can be as specific as a favorite player, team, league, or sport. All in all,

The sports industry is unlike any other in that it connects individuals and consumers from destinations around the world with one common interest. That commonality can be as specific as a favorite player, team, league, or sport. All in all, it bands together entire communities with their passion for the game. American sports leagues such as the National Football League, National Hockey League, Major League Baseball, National Basketball Association, and many more, have all revolutionized the way that businesses view marketing though a user friendly, interactive, marketing tool with a universal reach.

Contributors

Agent

Created

Date Created
2020-05

130995-Thumbnail Image.png

Holy Teammates - How Sport and Religion Utilize Each Other

Description

In this thesis I will explore the connections that exist between sport and religion by considering how both involve pursuit of perfection, shared lexicon, significant events and rituals, and heroes and legends. Then I will devote time to exploring two

In this thesis I will explore the connections that exist between sport and religion by considering how both involve pursuit of perfection, shared lexicon, significant events and rituals, and heroes and legends. Then I will devote time to exploring two other major themes: (a) how religion utilizes sport and (b) how sport incorporates religion.

Contributors

Agent

Created

Date Created
2020-12

133891-Thumbnail Image.png

Does Chronically Administered Intermittent Restraint Stress (IRS) have Long-Lasting Effects on Fear Extinction and Depressive-Like Behavior?

Description

The current study investigated whether intermittent restraint stress (IRS) would impair fear extinction learning and lead to increased anxiety and depressive- like behaviors and then be attenuated when IRS ends and a post- stress rest period ensues for 6 weeks.

The current study investigated whether intermittent restraint stress (IRS) would impair fear extinction learning and lead to increased anxiety and depressive- like behaviors and then be attenuated when IRS ends and a post- stress rest period ensues for 6 weeks. Young adult, male Sprague Dawley rats underwent restraint stress using wire mesh (6hr/daily) for five days with two days off before restraint resumed for three weeks for a total of 23 restraint days. The groups consisted of control (CON) with no restraint other than food and water restriction yoked to the restrained groups, stress immediate (STR-IMM), which were restrained then fear conditioned soon after the end of the IRS paradigm, and stress given a rest for 6 weeks before fear conditioning commenced (STR-R6). Rats were fear conditioned by pairing a 20 second tone with a footshock, then given extinction training for two days (15 tone only on each day). On the first day of extinction, all groups discriminated well on the first trial, but then as trials progressed, STR-R6 discriminated between tone and context less than did CON. On the second day of extinction, STR- IMM froze more to context in the earlier trials than compared to STR-R6 and CON. As trials progressed STR-IMM and STR-R6 froze more to context than compared to CON. Together, CON discriminated between tone and context better than did STR-IMM and STR-R6. Sucrose preference, novelty suppressed feeding, and elevated plus maze was performed after fear extinction was completed. No statistical differences were observed among groups for sucrose preference or novelty suppressed feeding. For the elevated plus maze, STR-IMM entered the open arms and the sum of both open and closed arms fewer than did STR- R6 and CON. We interpret the findings to suggest that the stress groups displayed increased hypervigilance and anxiety with STR-R6 exhibiting a unique phenotype than that of STR-IMM and CON.

Contributors

Agent

Created

Date Created
2018-05

133687-Thumbnail Image.png

Attendance Elasticity of Win Percentage in the NBA: An Exploration of the Effects of Team Performance on Home Game Attendance

Description

In the wide world of sports, not all fan bases are created equally—especially in the NBA. Differences in factors like tradition, history, team performance amongst teams make each fan base distinctly unique. This paper will analyze how team performance effects

In the wide world of sports, not all fan bases are created equally—especially in the NBA. Differences in factors like tradition, history, team performance amongst teams make each fan base distinctly unique. This paper will analyze how team performance effects one component of fan behavior: home game attendance. Using win-loss data and home game attendance data for each NBA team from 2001 to 2017, I will construct statistical models to estimate how great of an impact team performance has on each team’s home game attendance. I expect each team’s fan base to respond differently to changes in their team’s win-loss record. This paper will also attempt to quantify other facts that impact attendance at NBA games, including year-to-year changes in team salary expenditures, regional income, and the number of star players playing for the team. Finally, this paper will explore the factors that affect home game attendance for specific games within a given season—things like weather, strength of opponent, and win streaks. Ultimately, the goal of this paper will be to provide NBA business analysts with resources to more precisely anticipate their team’s home game attendance. The ability to understand what motivates the behavior of a fan base is invaluable in creating a marketing strategy that drives fans to the arena. This paper will help to identify teams that are most susceptible to significant fluctuations in attendance and outline alternative strategies to positioning their product offering effectively to fans.

Contributors

Agent

Created

Date Created
2018-05

133711-Thumbnail Image.png

Effect of Student Relationships and Motivation on Student Learning and Teacher Lessons

Description

The fields of psychology and education are typically housed within separate contexts. Psychology is the scientific study of the mind, thoughts, behaviors and actions (Nordqvist, 2018). The history of psychology originated centuries ago in Europe, although some attribute the beginning

The fields of psychology and education are typically housed within separate contexts. Psychology is the scientific study of the mind, thoughts, behaviors and actions (Nordqvist, 2018). The history of psychology originated centuries ago in Europe, although some attribute the beginning of mind study as far back as Aristotle. Currently, the American Psychological Association has 54 active scientific divisions, ranging from the Society of Military Psychology to Psychological Hypnosis. Education, has been studied in a variety of ways, including curriculum, instruction, and educational policy. Educational psychology is a relatively new field that examines the effects of how psychological science can be applied to learning and educational success (Parankimalil, 2014). Some of the factors that educational psychologists study include: educational reform, classroom interactions, stimuli effects on learning, student motivation, individual and collective self-beliefs, goal orientation, theory of attribution, and cognitive development. It is important to distinguish that each student has a unique approach to learning. Student relationships in classrooms can profoundly impact this learning. Moreover, student motivation stems intrinsically and is influenced by external factors. Research demonstrates the positive effects sensory stimuli, including auditory, tactile, olfactory and visual, can have on student learning as well. Intrinsic and extrinsic motivation are inseparable facets of student learning, as explained by the self-determination theory. This allows for student progression from external to internal motivation, to develop better learning methods. Educational psychology is very relevant to study today, more so in a classroom where students are actively synthesizing the information learned, to apply it to real-world situations. Future research includes studying cultural effects, technology, stereotypes and reciprocal determinism in an educational setting and providing individualized learning opportunities. This research provides a transition to a student focused change rather than the cyclical model currently driving the education system today. By studying the psychological effects in a classroom, the goal is to reduce the dropout rate and improve child and adolescent education by personalizing learning.

Contributors

Agent

Created

Date Created
2018-05

133780-Thumbnail Image.png

Impact of Political Activism on the Personal Brand of Professional Athletes

Description

The purpose of this research was to determine whether there was a brand impact on athletes that chose to engage in political activism. This was investigated through research into examples of athlete activism in history and in the modern era

The purpose of this research was to determine whether there was a brand impact on athletes that chose to engage in political activism. This was investigated through research into examples of athlete activism in history and in the modern era as well as with a questionnaire distributed to marketing students at Arizona State University. The research suggests that there is no predictable impact to athlete brand from engaging in politics. Throughout history and in modern times there are examples of athlete's careers getting damaged because of their political involvement as well a instances where the athlete's brand is undamaged by their actions. The primary research results suggest that while the population preferred that sports and politics remain separate, they also believe that athletes have the right to speak out on political issues and engage in protest, and that doing so does not weaken the brand image of the athletes. The information in this research can be used by athletes to determine how their political actions may be received and by companies deciding how sponsoring a politically active athlete may affect their own brand.

Contributors

Agent

Created

Date Created
2018-05

133786-Thumbnail Image.png

Free Bird: Preventing Sexual Assault on College Campuses

Description

Sexual assault affects hundreds of thousands of individuals every year. College students are especially at risk as women ages 18-24 are 3 times more likely to be a victim of sexual assault than other females (Campus Sexual Violence, n.d.). Because

Sexual assault affects hundreds of thousands of individuals every year. College students are especially at risk as women ages 18-24 are 3 times more likely to be a victim of sexual assault than other females (Campus Sexual Violence, n.d.). Because victims of sexual assault can experience negative sequelae for weeks, months, and even years after the incident occurs, it is critical to provide them with easily accessible help and guidance. For my thesis project, I investigated how sexual assault influences these victims' lives as well as what help is readily accessible to them. After researching sexual assault in college students and reading through many websites, articles, and journals, I researched the types of information provided to sexual assault victims through the websites of national sexual violence organizations. I then coded the websites of Arizona colleges and universities (N = 10) for the topics covered in their sites. Because several of these colleges had inadequate material on their websites, I developed a website that would provide additional information to sexual assault survivors. The idea of Free Bird is to establish a safe space for victims of sexual assault to find information that will allow them to heal along their journey. I learned a lot while completing this project, and I hope that the creation of this website will allow others to become more educated on the topic and realize what a problem sexual assault is in our society today.

Contributors

Agent

Created

Date Created
2018-05

133788-Thumbnail Image.png

Xenophilia: The preference for members of an outgroup

Description

This paper explores the idea of xenophilia and the circumstances under which it may occur. Xenophilia is the preference for an outgroup member over an ingroup member. This preference does not have to be amicable, and in fact can be

This paper explores the idea of xenophilia and the circumstances under which it may occur. Xenophilia is the preference for an outgroup member over an ingroup member. This preference does not have to be amicable, and in fact can be exploitative under certain circumstances. Previous research indicates that xenophobia is much more common, but a few researchers have found support for the existence of xenophilia. To experimentally test the circumstances under which xenophilia might occur, I conducted a survey-based experiment on Amazon’s Mechanical Turk. This consisted of directed visualizations that manipulated participant goal (self-protection vs. mate acquisition) and the resources offered by both a fictitious outgroup and the hometown ingroup, followed by measures of ingroup/outgroup preference. I hypothesized that when the resource offered by the group addressed the participants’ goal, they would prefer the group with the “matched” resource—even if it was the outgroup providing that resource. My hypothesis was not supported, as the univariate analysis of variance for preference for the outgroup was not significant, F (2, 423) = .723, p = .486. This may have occurred because the goal manipulations were not strong enough to counteract the strong natural preference for ingroup members.

Contributors

Agent

Created

Date Created
2018-05

133645-Thumbnail Image.png

A Comparison and Contrast of Animal Psychology in the Wild vs. the Human Dominated World

Description

Animal psychology is the study of how animals interact with one another, their environment, and with humans. This can be done in two different settings, the wild and captivity, and through two different approaches, academic research and practice. Academic research

Animal psychology is the study of how animals interact with one another, their environment, and with humans. This can be done in two different settings, the wild and captivity, and through two different approaches, academic research and practice. Academic research relies primarily on behavioral observation for data collection. Practice uses behavioral observation as well, but allows for a more hands on experience and lets the practitioner make improvements in the quality of life. I interviewed two people, one who practices in captivity, and one who does research in the wild. Dr. David Bunn has done research on wild animals in Kruger National Park in South Africa for over twenty years, studying human-animal interactions. Hilda Tresz has worked in zoos nearly forty years and specializes in chimps. Working within the same field, but utilizing a different setting and approach makes a big difference in the feel of the job. Though I found many differences between the two by doing my own research and from conducting interviews, there are many similarities to note as well. The general field of animal psychology is very rewarding, requires a lot of patience, and leads to a better understanding of animal behavior and how to care for specific species of animals. Working with captive animals allows for the opportunity to make a big difference in animal's lives through behavioral enrichment and general care. Working in the wild allows us to understand the innate animal behaviors displayed. Through practice, people get more hands on experience; while through research, you get to observe animals in their native habitats. Each setting and approach has it's own benefits depending on what each person's goals are for their job.

Contributors

Agent

Created

Date Created
2018-05

133660-Thumbnail Image.png

The Thrill of Victory or the Agony of Defeat: Hosting a World Cup

Description

The FIFA World Cup is one of the most anticipated, inspiring, and intense sporting events in the world. Soccer has integrated itself not only in sports circles, but also in politics, commerce, and society as a whole. The sport

The FIFA World Cup is one of the most anticipated, inspiring, and intense sporting events in the world. Soccer has integrated itself not only in sports circles, but also in politics, commerce, and society as a whole. The sport has about two hundred million active players and is still growing, especially in areas such as North America and Asia. As of mid-2007, FIFA’s membership included 208-member associations, making it not only one of the largest and most powerful sports governing bodies, but also one of the most popular in the world.

Since 1930—with the exception of the break for World War II—every four years, the world’s best national teams face off in a soccer tournament. The last two tournaments hosted by South Africa in 2010 and Brazil in 2014 will be the emphasis of this paper. Each tournament featured the thirty-two countries and captured a television audience of over three billion people throughout the month-long tournament, one billion of which tuned in for the final. For comparison, the Super Bowl XLIX where the New England Patriots defeated the Seattle Seahawks 28 to 24 was the most watched event in United States’ history with a viewership of 114.4 million people.

Countries spend years planning and preparing to win a bid to host one of these mega events. Bids are often times awarded eight to twelve years in advance. There has been a recent trend of developing countries hosting the FIFA World Cups and the future bids already awarded follow that trend. Many people ask the question of whether all the money spent on infrastructure, construction, and tourism to host this tournament and gain international exposure are really worth it? Simply put, the 2010 FIFA World Cup was valuable to South Africa while the 2014 FIFA World Cup was not worth the costs to Brazil.

Contributors

Agent

Created

Date Created
2018-05