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The City of Phoenix has historically been developed in an unsustainable way based on the way that autocentric cities have come to mature. By learning from a few European cities, Phoenix can focus on improving in a few key areas that will make the valley more walkable, enjoyable, and beautiful.

The City of Phoenix has historically been developed in an unsustainable way based on the way that autocentric cities have come to mature. By learning from a few European cities, Phoenix can focus on improving in a few key areas that will make the valley more walkable, enjoyable, and beautiful. This process of learning from other European cities can help developers, designers, and others in the development community to improve all of the valley’s different communities with a consistent plan of increasing urban density and ending outward sprawl while redefining the connective tissue that makes up Phoenix. This paper is meant to provide a set of example cities in order to pull specific recommendations and create a system of guidelines for all autocentric cities.
ContributorsCava, Daniel (Author) / Coseo, Paul (Thesis director) / Azevedo, Justin (Committee member) / The Design School (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
Promoted by the city to increase land values and provide jobs in the barrios of South Phoenix, industry became a force of massive disturbance along Buckeye Road, interrupting the residential scale with large industrial lots, many of which have been abandoned. However, latent in the landscape are remnants of better

Promoted by the city to increase land values and provide jobs in the barrios of South Phoenix, industry became a force of massive disturbance along Buckeye Road, interrupting the residential scale with large industrial lots, many of which have been abandoned. However, latent in the landscape are remnants of better times in the vibrant gestures of everyday urbanism.
Inspired by this palate of lively, idiosyncratic street designs—created out of necessity by people making-do—this project seeks to bring identity, value, and vitality to this challenging human environment.
This project uses concepts and processes of disturbance ecology and ecological succession, specifically the role played by pioneer species and biological legacies in the immediate aftermath of the eruption of Mount St. Helens, to develop an urban revitalization plan for Buckeye Road.
ContributorsWhitesides, Ashley Nicole (Author) / Petrucci, Darren (Thesis director) / Hejduk, Renata (Committee member) / Fischer, Heidi (Committee member) / The Design School (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Today, successful design is not only pleasing to the eye but may also help to manage social behaviors which can lead to increased satisfaction and increased revenue for clients. Designers function as problem solvers to provide solutions to challenges certain spaces face promoting or driving desired human interaction through effective

Today, successful design is not only pleasing to the eye but may also help to manage social behaviors which can lead to increased satisfaction and increased revenue for clients. Designers function as problem solvers to provide solutions to challenges certain spaces face promoting or driving desired human interaction through effective design of the built environment. The experience-based economy of the 21st century prompts companies to attempt to stage an experience by connecting on a personal level with consumers in order to create value and support consumer needs. In experience-based design, interior design embraces social psychology by structuring the built environment to function as a tool to manage social interactions. Due to the nature of the human animal, social interactions in turn alter the culture of a specific place in an iterative process. Through this dynamic relationship, interior design can seek to either support the culture or function of a place and its users or work to effect change.
ContributorsMarcolla, Patrice Marie (Author) / Bernardi, Jose (Thesis director) / Bochart, Sonja (Committee member) / W. P. Carey School of Business (Contributor) / The Design School (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Description
Food’s implication on culture and agriculture challenges agriculture’s identity in the age of the city. As architect and author Carolyn Steel explained, “we live in a world shaped by food, and if we realize that, we can use food as a powerful tool — a conceptual tool, design tool, to

Food’s implication on culture and agriculture challenges agriculture’s identity in the age of the city. As architect and author Carolyn Steel explained, “we live in a world shaped by food, and if we realize that, we can use food as a powerful tool — a conceptual tool, design tool, to shape the world differently. It triggers a new way of thinking about the problem, recognizing that food is not a commodity; it is life, it is culture, it’s us. It’s how we evolved.” If the passage of food culture is dependent upon the capacity for learning and transmitting knowledge to succeeding generations, the learning environments should reflect this tenability in its systematic and architectural approach.

Through an investigation of agriculture and cuisine and its consequential influence on culture, education, and design, the following project intends to reconceptualize the learning environment in order facilitate place-based practices. Challenging our cognitive dissonant relationship with food, the design proposal establishes a food identity through an imposition of urban agriculture and culinary design onto the school environment. Working in conjunction with the New American University’s mission, the design serves as a didactic medium between food, education, and architecture in designing the way we eat.
ContributorsBone, Nicole (Author) / Rocchi, Elena (Thesis director) / Hejduk, Renata (Committee member) / Robert, Moric (Committee member) / The Design School (Contributor) / School of Geographical Sciences and Urban Planning (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
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Description
College and university campuses can play an important role in a student’s life, and campus outdoor spaces have the ability to positively impact various aspects of student health and well-being. It has long been understood that natural environments can promote health and well being, and in recent years research has

College and university campuses can play an important role in a student’s life, and campus outdoor spaces have the ability to positively impact various aspects of student health and well-being. It has long been understood that natural environments can promote health and well being, and in recent years research has begun to examine the impact of parks and landscapes in urban settings on subjective well-being (SWB). Subjective well-being (aka “happiness”) refers to
one’s self-reported measure of well-being and is thought of as having a high level of positive affect, low level of negative affect, and high degree of life satisfaction (Diener, 1984).

This study was conducted to assess the interrelationships between affective experiences, SWB, and usage of campus outdoor spaces in order to learn how outdoor spaces on the Arizona State University (ASU) Tempe campus can be enhanced to increase SWB and usage. In total, 832 students completed a survey questionnaire 1,140 times for six campus outdoor spaces. The results showed that students experience the greatest amount of happiness in the Secret Garden
and James Turrell ASU Skyspace, relaxation/restoration is the affective experience most strongly related to SWB, and SWB is negatively correlated with frequency of visits but positively link with duration of visits. To improve student happiness and usage of outdoor spaces on campuses, planners and designers should work on increasing the relaxing/restorative qualities of existing
locations, creating new spaces for relaxation/restoration around campus, reducing the perception of crowding and noise in large spaces, increasing fun/excitement by adding stimuli and/or opportunities for activity and entertainment, and adding equipment necessary for students to perform the activities they want. In addition to the ASU Tempe campus, the methodology and
findings of this research could be used to improve outdoor spaces on other college and university campuses and other types of outdoor environments.
ContributorsDavis, Kara (Author) / Cheng, Chingwen (Thesis director) / Cloutier, Scott (Committee member) / School of Sustainability (Contributor) / Dean, W.P. Carey School of Business (Contributor) / The Design School (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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Description
As the move towards sustainable urbanism grows, understanding how the city has previously been envisioned and designed will be useful to moving forward. This work examines the legacy of urban design theories, what these theories have implied about what the city should be, and their sustainability consequences. Noticing three prominent

As the move towards sustainable urbanism grows, understanding how the city has previously been envisioned and designed will be useful to moving forward. This work examines the legacy of urban design theories, what these theories have implied about what the city should be, and their sustainability consequences. Noticing three prominent urban design visions of the city, the technological city (as proposed in 1922 by Le Corbusier's Ville contemporaine and later in 1933 by his Ville Radieuse (The Radiant City), and in 1935 by Frank Lloyd Wright's' Broadacre City), the social city (as explored in 1961 by Jane Jacobs and in 1976 by Edward Relph of the University of Chicago), and the ecological city (as expounded upon in 1924 by both Lewis Mumford and in 1969 by Ian McHarg), I have newly applied the social-ecological-technical systems framework (SETS) to help classify and analyze these urban design theories and how they have mixed to create hybrid perspectives in more recent urban design theory. Lastly, I have proposed an urban design theory that envisions the sustainable city as an ongoing process. Hopefully, this vision that will hopefully be useful to the future of sustainable development in cities, as will a more organized understanding of urban design theories and their sustainability outcomes.
ContributorsWeber, Martha Stewart (Author) / Coseo, Paul (Thesis director) / Larson, Kelli (Committee member) / Industrial, Systems and Operations Engineering Program (Contributor) / The Design School (Contributor) / School of Geographical Sciences and Urban Planning (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Description
The suburbs provoke a deeply polarized reaction, more so than most other components of the urban landscape. Those who live in the suburbs often love them for their quietude and their spaciousness, even while urban designers lament suburban sprawl. Regardless, suburbs are deeply entrenched in patterns of American urban land

The suburbs provoke a deeply polarized reaction, more so than most other components of the urban landscape. Those who live in the suburbs often love them for their quietude and their spaciousness, even while urban designers lament suburban sprawl. Regardless, suburbs are deeply entrenched in patterns of American urban land use, so an evolution to more sustainable land use will require incremental changes to suburban landscapes. The purpose of this project is twofold: one, to design a transition to a more sustainable landscape for an HOA in Gilbert, Arizona; and two, to abstract the process of designing this transition so that it can be applied on a larger scale.
ContributorsRonczy, Patricia Sophia (Author) / Coseo, Paul (Thesis director) / Hargrove, Allyce (Committee member) / The Design School (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Description
This research seeks to answer a question—is it possible to change the overall “image” of a city through changes to individual parts of the cityscape? Based on the approach of urban theorist Kevin Lynch the city of Berlin is analyzed through Lynch’s five elements: paths, edges, districts, nodes, and landmarks.

This research seeks to answer a question—is it possible to change the overall “image” of a city through changes to individual parts of the cityscape? Based on the approach of urban theorist Kevin Lynch the city of Berlin is analyzed through Lynch’s five elements: paths, edges, districts, nodes, and landmarks. Within Berlin, the Unter den Linden, Berlin Wall, Museum Island, Alexanderplatz, and Brandenburg Gate are analyzed through this lens. The time period from 1989-2015 provides a strong example of a case where a city has been able to reinvent its image. This research utilizes historical images and written accounts of the city of Berlin to track changes to the city’s overall “image.” These accounts and images are then contrasted with those of a visit conducted in June of 2015. Ultimately, much is revealed about Berlin through this analysis of its urban landscape. During the 1990s, many sites across the city were re-designed through high-profile international design competitions that show the global interest in rebuilding Berlin after the fall of the Berlin Wall in 1989. A return to pre-20th century architecture, through rebuilding and restoration, is one significant outcome of this process. The struggle of Berlin, and Germany, to come to terms with the history of former Communist East German is another. This research finally reveals that even after almost 30 years of being a reunified city, Berlin has yet to fully understand its Communist history to the same degree it grasps its Nazi past in the cityscape.
ContributorsRogge, Andrew Winfield (Author) / Kelley, Jason (Thesis director) / Kestutis, Zygas (Committee member) / The Design School (Contributor) / School of Geographical Sciences and Urban Planning (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Description
Companies can spend anywhere from hundreds to millions of dollars in creating as well as redesigning their logos and brand images. To make sure that they are creating their logos in an effective way, it is important to look at how consumers will be affected by the choices that are

Companies can spend anywhere from hundreds to millions of dollars in creating as well as redesigning their logos and brand images. To make sure that they are creating their logos in an effective way, it is important to look at how consumers will be affected by the choices that are made with the design.
The purpose of this paper is to examine how colors and orientations of logos affect consumer’s brand perception. This was done by distributing a survey that asked for participant’s feelings toward a certain subject. The survey first asked for the participant to define certain terms. Then, it asked what emotions the participants felt when thinking about certain colors. Finally, it asked users their opinions of logos after specific changes had been made. These changes include changing the colors of the original logos and changing the orientation of the original logos.
This paper will provide a look into over 600 participants' minds and how they perceive color. These participants were Arizona State University marketing students enrolled in Dr. John Eaton’s course during the 2020 Spring semester. This paper will provide recommendations to those looking to rebrand or create a brand logo.
After looking at the results of the survey and some outside research, it was hard to determine exactly what emotions consumers would feel with each color. Even though there was a large sample size, there were a lot of limitations in the survey which caused complications with the results. Due to these limitations, it made the correlation between specific colors and an emotion inconclusive.
ContributorsPaulsen, Dagny Yuanli (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / The Design School (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description

When designing a space, all of the human senses should be considered in order to keep in mind the wellness of the client. How should the built environment be designed for user wellness through a nature-based full-body experience of a space? There are many theories and concepts that have been

When designing a space, all of the human senses should be considered in order to keep in mind the wellness of the client. How should the built environment be designed for user wellness through a nature-based full-body experience of a space? There are many theories and concepts that have been studied and researched regarding the three concepts that will be touched on. Psychology of design, empathetic design, and nature all connect to each other. These concepts link together, prompting additional questions and needed research to find the answers. This research suggests that Biophilic Design is the answer.

ContributorsDoiron, Joia (Author) / Fehler, Michelle (Thesis director) / Schoneberger, Channing (Committee member) / Rovalo, Erin (Committee member) / Barrett, The Honors College (Contributor) / The Design School (Contributor)
Created2022-05