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We built this town: raising activity awareness through the workplace using gamification

Description
The wide adoption and continued advancement of information and communications technologies (ICT) have made it easier than ever for individuals and groups to stay connected over long distances. These advances have greatly contributed in dramatically changing the dynamics of the modern day workplace to the point where it is now…

The wide adoption and continued advancement of information and communications technologies (ICT) have made it easier than ever for individuals and groups to stay connected over long distances. These advances have greatly contributed in dramatically changing the dynamics of the modern day workplace to the point where it is now commonplace to see large, distributed multidisciplinary teams working together on a daily basis. However, in this environment, motivating, understanding, and valuing the diverse contributions of individual workers in collaborative enterprises becomes challenging. To address these issues, this thesis presents the goals, design, and implementation of Taskville, a distributed workplace game played by teams on large, public displays. Taskville uses a city building metaphor to represent the completion of individual and group tasks within an organization. Promising results from two usability studies and two longitudinal studies at a multidisciplinary school demonstrate that Taskville supports personal reflection and improves team awareness through an engaging workplace activity.
ContributorsNikkila, Shawn (Author) / Sundaram, Hari (Thesis advisor) / Byrne, Daragh (Committee member) / Davulcu, Hasan (Committee member) / Olson, Loren (Committee member) / Arizona State University (Publisher)
Created2013
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LOYALS: WEB ACHIEVEMENTS FOR EVALUATING CUSTOMER TRENDS AND LOYALTY

Description
Gamification is the process of adding game mechanics to non game activities, thus creating a more engaging environment. Loyals provides a gamification API which can be consumed to add Loyals (achievements) to any website, application, or mobile app. Loyals are used in two major ways: (1) to create an interactive…

Gamification is the process of adding game mechanics to non game activities, thus creating a more engaging environment. Loyals provides a gamification API which can be consumed to add Loyals (achievements) to any website, application, or mobile app. Loyals are used in two major ways: (1) to create an interactive environment where users are rewarded for completing tasks and (2) as contextual information useful for analyzing user interaction with the application. The interactive environment inspires users to continue using an application while the contextual information can be used for improving the application to draw in new loyal visitors, ad targeting, creating user profiles, and much more.
ContributorsClaxton, Joshua Allen (Author) / Chen, Yinong (Thesis director) / Collofello, James (Committee member) / Irwin, Don (Committee member) / Barrett, The Honors College (Contributor) / Computer Science and Engineering Program (Contributor)
Created2013-05