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Basic Attention Token & Brave: Digital Marketing on the Blockchain

Description
This thesis will look into the cryptocurrency Basic Attention Token (BAT) and the browser they partnered with, Brave, to innovate the way that digital marketing dollars are spent. They believe that their browser and cryptocurrency will be able to remove inefficiencies the digital marketing world is full of, and also…

This thesis will look into the cryptocurrency Basic Attention Token (BAT) and the browser they partnered with, Brave, to innovate the way that digital marketing dollars are spent. They believe that their browser and cryptocurrency will be able to remove inefficiencies the digital marketing world is full of, and also giving some power to users with their data. The vision of this team is to create a marketing agreement with users that makes it so the marketing space they offer is a verified real individual without compromising this person's user data to large firms and keeps all information stored locally. We will cover the international landscape, BAT and Brave from a branding perspective, and get into some research into interest in adoption.
ContributorsPenny, Troy Lyall (Author) / Kristofferson, Kirk (Thesis director) / Goegan, Brian (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05