Though about 75 percent of American waste is recyclable, only 30 percent of it is actually recycled and less than ten percent of plastics disposed of in the United States in 2015 were recycled. A statistic like this demonstrates the immense need to increase recycling rates in order to move towards cultivating a circular economy and benefiting the environment. With Arizona State University’s (ASU) extensive population of on-campus students and faculty, our team was determined to create a solution that would increase recycling rates. After conducting initial market research, our team incentives or education. We conducted market research through student surveys to determine the level of knowledge of our target audience and barriers to entry for local recycling and composting resources. Further, we gained insight into the medium of recycling and sustainability programs they would be interested in participating in. Overall, the results of our surveys demonstrated that a majority of students were interested in participating in these programs, if they were not already involved, and most students on-campus already had access to these resources. Despite having access to these sustainable practices, we identified a knowledge gap between students and their information on how to properly execute sustainable practices such as composting and recycling. In order to address this audience, our team created Circulearning, an educational program that aims to bridge the gap of knowledge and address immediate concerns regarding circular economy topics. By engaging audiences through our quick, accessible educational modules and teaching them about circular practices, we aim to inspire everyone to implement these practices into their own lives. Though our team began the initiative with a focus on implementing these practices solely to ASU campus, we decided to expand our target audience to implement educational programs at all levels after discovering the interest and need for this resource in our community. Our team is extremely excited that our Circulearning educational modules have been shared with a broad audience including students at Mesa Skyline High School, ASU students, and additional connections outside of ASU. With Circulearning, we will educate and inspire people of all ages to live more sustainably and better the environment in which we live.
When I established Contento Recycling LLC in 2017, it was poised to be Central New York’s first ever construction and demolition debris recycling business. I was tasked with the challenge that many sustainability professionals are tasked with and that was to show the community why they should stop taking their construction debris to the landfill, and instead bring it to my recycling center for processing, recycling, and landfill diversion. Over the last several years I applied for state grant funding, spread awareness about my new business, designed and constructed a material recovery facility, outfitted equipment, and trained staff. I now have a facility that accepts about 40 tons of mixed C&D debris per day, and diverts about 20% of that from the landfill.
On a more personal level, I learned a tremendous amount about dealing with change management. I’ve learned a lot about business development, and some keys to success when building a business. I’ve figured out how to help my employees and customers grow. I’ve learned to be more patient and flexible with my business endeavors. I have a much clearer vision of what I want for my business and for myself. I have developed a rousing optimism on the impact that my business, and myself can have on the sustainable development of Central New York. I will be a leader in environmental stewardship and partner with other people and organizations who want to work towards a more sustainable future.