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The purpose of this thesis was to design a market entrance strategy for Company X to enter the microcontroller (MCU) market within the Internet of Things (IoT). The five IoT segments are automotive; medical; retail; industrial; and military, aerospace, and government. To reach a final decision, we will research the

The purpose of this thesis was to design a market entrance strategy for Company X to enter the microcontroller (MCU) market within the Internet of Things (IoT). The five IoT segments are automotive; medical; retail; industrial; and military, aerospace, and government. To reach a final decision, we will research the markets, analyze make versus buy scenarios, and deliver a financial analysis on the chosen strategy. Based on the potential financial benefits and compatibility with Company X's current business model, we recommend that Company X enter the automotive segment through mergers & acquisitions (M&A). After analyzing the supply chain structure of the automotive IoT, we advise Company X to acquire Freescale Semiconductor for $46.98 per share.
ContributorsBradley, Rachel (Co-author) / Fankhauser, Elisa (Co-author) / McCoach, Robert (Co-author) / Zheng, Weilin (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Mike (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Supply Chain Management (Contributor) / School of Accountancy (Contributor) / School of International Letters and Cultures (Contributor) / WPC Graduate Programs (Contributor)
Created2015-05
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Entering into my final year of W. P. Carey, I decided I wanted my thesis to combine what I've learned over the course of my undergraduate Marketing degree with my passion for baseball. Furthermore, I wanted my thesis to contain both a research element and creative application. I felt the

Entering into my final year of W. P. Carey, I decided I wanted my thesis to combine what I've learned over the course of my undergraduate Marketing degree with my passion for baseball. Furthermore, I wanted my thesis to contain both a research element and creative application. I felt the best way to achieve the integration of these goals was to research and then select an MLB team to relocate to a more attractive American market. After performing research to determine an ideal team and city for relocation, I created a comprehensive marketing strategy to best cater this team for its new market. The first half of my thesis focuses entirely on the research required to select an optimal team and attractive market for relocation. I begin my thesis by performing an external analysis of the current MLB landscape. To elaborate, I gathered W-L records and fan attendance records for all 30 MLB teams between 2000 and 2016. I also collected the most recent team revenues and valuations before putting all of this data in Excel to create visual graphs. Using this data, I determine a list of the top 4 most attractive teams for relocation based on consistently poor performance in the metrics I collected data on. After selecting the Tampa Bay Rays as the ideal team to relocate, I then dive deeper into the organization through an internal analysis. Then, I focus on performing an external analysis of the most attractive markets for relocation before ultimately selecting Charlotte, NC as the best city. My research ends with a comprehensive external analysis of the Charlotte, NC market to help in creating a brand that caters to the makeup and culture of the distinct city. My analysis of Charlotte focuses on the city's demographics, population growth, local economy, political environment and trends that could impact target market segments. After performing extensive research on identifying the best team and city for a relocation, I switch gears to developing a comprehensive marketing strategy to best help the team achieve success in its new market. This begins with creating a unifying segmentation, targeting, and positioning strategy to outline the direction the team will take. These strategies place tremendous emphasis on the need for the Charlotte team to create an "irresistible cultural experience" that expands the traditional MLB mold to attract young Millennial fans to games that normally wouldn't be interested in attending games. Next, I begin by developing key elements of the brand including the team name, logos, uniforms, sponsors, and stadium. With the stadium, I even go as far as determining an ideal location along with unique features, such as lawn seating and even local vendors that have appeared on Food Network to add to the cultural experience of the brand. Then, I focus on a unifying initial marketing campaign through TV/print ads, radio ads, social media, and public relations to help the team seamlessly transition into its new home. My thesis ends with recommendations for future steps to take to ensure the relocated organization achieves lasting success in its new city.
ContributorsSchwartz, Justin David (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
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The purpose of this paper is to identify a strategy and list recommended initiatives that aim to reduce the total carbon footprint of Brookfield Global Relocation Services and its supply chain by 50% by 2028, and enhance the appeal of this plan through revealing a multitude of beneficial factors for

The purpose of this paper is to identify a strategy and list recommended initiatives that aim to reduce the total carbon footprint of Brookfield Global Relocation Services and its supply chain by 50% by 2028, and enhance the appeal of this plan through revealing a multitude of beneficial factors for the organization, its suppliers, and community. To begin the approach to realizing a 50% reduction to Brookfield GRS's and its supply chain's total carbon footprint is to first measure the current level of greenhouse gases being emitted by the organizations and its suppliers. Using the EPA carbon footprint calculator tool this was accomplished to understand and put an actual value on Brookfield GRS's and its supplier's impact on the environment and to begin setting goals to substantially decrease this level. This leads to the second step of focusing on the internal need to shift the culture, goals, and initiatives towards sustainability before looking to the external environment of the supply chain. To accomplish this second step, Brookfield GRS must reach a high level of awareness for this sustainability shift by the end of 2016, through establishing a Green Committee, setting up an awareness survey, proactively getting involved with the organization newsletter, and the creation of sustainability incentive program. Once awareness is established and continuously increased, a switch towards organization wide mobilization can begin in 2017. This entails looking at areas of high emissions determined by the EPA tool, launching a set of processes aimed at reducing the emissions of these areas by 2018, and wrapping up the phase with an environmental management system by 2018 to catch the results of the processes and allow them to be continuously improved upon. This internal shift towards sustainability packaged into two phases of awareness and mobilization are not just environmentally beneficial but also prove to have value in cost reductions, efficiency gains in processes, reduction in waste/office supplies, talent acquisition and retention, risk mitigation aspects, marketability, brand reputation building, and is a competitive advantage as it inspires innovation. Aiming to reduce emissions by 50% holds huge value internally, but can garner even more benefits externally through Brookfield GRS's supply chain. Once an internal foundation of sustainability culture, goals, and initiatives aimed at reducing its output of emissions are concrete, Brookfield GRS can then continue to build its commitment to the environment and lower its overall carbon footprint by looking externally to its suppliers. This phase is similar to the internal shift, in which awareness and mobilization are required so that Brookfield GRS can identify suppliers that need to be removed, who are willing to work with Brookfield GRS, and the suppliers who are already on track to reducing their emissions by 50% by 2028. Awareness begins with Brookfield GRS communicating to its suppliers that there will be a set of green requirements imposed on them starting in 2019 through an updated RFP process and sustainability survey. Mobilization then occurs with the suppliers abiding to the green requirements of a total carbon footprint calculation to be reported starting in 2019, a set of goals and implementation plans aimed at reducing their total carbon footprint to be reported annually starting in 2019, and an establishment of an EMS or similar system by 2019 warranting continuous improvement of greenhouse gas reducing programs to aim for 5% annual reduction goals and a 50% total decrease by 2028. It is important that the supply chain management employees at Brookfield GRS provide ample evidence of why the emission reduction goal and shift towards sustainability is beneficial for the organization by looking at benefits incurred by Brookfield GRS and value added to other successful organizations like Celestica, Disney, and Intel making similar changes. There are even mutually advantageous results such as increased demand, risk mitigation, cost breakdown form process improvements, and Brookfield GRS and its suppliers will be more collaborative and competitive in the long run. The EMS system then works as a continuous improvement process from 2019 to 2028 to ensure Brookfield GRS and its suppliers are on track to yearly 5% emission reductions and an overall reduction of 50% by 2028. Through Brookfield GRS using this strategy to focus internally and then branching out externally to its suppliers to meet a 50% reduction in total carbon footprint emissions by 2028, numerous environmental, economical, and societal benefits can be gained.
ContributorsGennaro, John Christopher (Author) / Kellso, James (Thesis director) / Whalin, Susan (Committee member) / Department of Supply Chain Management (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description

I love to work with numbers and data. Learning to solve equations and extrapolate points to predict outcomes will help me hone the talents I want to pursue a job based in an area I enjoy. Solving problems and creating solutions is like a puzzle or a game to me.

I love to work with numbers and data. Learning to solve equations and extrapolate points to predict outcomes will help me hone the talents I want to pursue a job based in an area I enjoy. Solving problems and creating solutions is like a puzzle or a game to me. Games are a big part of my life… from family game night to chess to computer games and math problems. This concept of problem-solving and solution-finding is what led me to this thesis. My Data Analytics and Supply Chain Management majors both involve these concepts as well, so revolving them around my thesis project helped to give me more experience that will help me in my future career. When looking into the field of games, people enjoy many different types around the world. Games can range anywhere from card and board games, to video games, and even sports and the Olympics. These are all considered games, and my goal in taking this thesis course is to become a game designer and start my journey into providing entertainment for my audience to play. Due to the already enormous amount of games in circulation today, I was creative and used the game-making skills I learned in this class when making my game. I focused on developing a strategy board game. Since I have played games all my life, I know that game development is not a simple task to undertake. That is why this Honors Thesis Course is important to me since it was beneficial to gain the skills necessary to create my own game. Making sure the game I created maintained the proper mechanics, story, aesthetic, and technology was paramount to creating an enjoyable board game. Figuring out a cohesive theme was also necessary to sufficiently market the game so people will want to add it to their collection, and more importantly, spend hours of their time playing. Those are skills I learned in my honors-directed study. I used my research by examining different genres of board games and determining which aspects in each influenced my own game design. Once I figured out the general concept of my project, I looked into how already existing games in this genre or other games that are related to my idea function and why they became popular. It was important to understand exactly how these games operate and function in order to be intuitive enough that most people can understand how to play them. I also had to make sure the game wasn’t so basic that people wouldn’t have fun playing them over and over. Once I figured these things out, I started construction of the game prototype, which served as the final deliverable for my Honors Thesis. My purchase list consists of the supplies I needed to construct my board game. I purchased a variety of materials that I needed for this project. I needed to make three copies of it, since my professor requested I give her and my second a copy if I was able. I needed a box, which turned out to be the most expensive single item on the list. The player cards I made doubled as a dice pad since I needed to use dice during the game. I bought plastic gemstones to simulate my currencies, of which I had five types. Four of those came from the same package while the diamonds I bought separately. The bags I bought are used for storage of each type of gemstone, and then they become the player bags when setting up the game. The little cubes I bought are for the quest boards so players can track their actions and certain quests. When constructing the board tiles as well as the quest boards, I needed to buy the wooden blocks, paint, brushes, glue, and lamination sheets. I first painted half of each block with either royal purple or gold to signify what tile it would become. Once I completed that, I printed and laminated the fronts of each tile and glued them together with the blocks. My goal for my thesis project was to create a board game that I would want to buy, and I believe I have accomplished this. Of course, many things will have to change when I work towards publishing my game, such as commissioning artwork, working on different marketing strategies, and lowering the cost of production per game. For a prototype though, I believe that I have done as well as I could with making as good a game as I could. Thank you for this opportunity, it was a lot of fun and I learned a lot that will help me in the future.

ContributorsRose, Dylan (Author) / Loebenberg, Abby (Thesis director) / Mack, Robert (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor)
Created2023-05
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Description
At the outset it may seem as if fields of business and history are two irreconcilable fields. However, careful study of both reveals that the two are far from dissimilar. After all, one cannot expect to conquer the world without impeccable logistics, and no organization succeeds without a competent culture.

At the outset it may seem as if fields of business and history are two irreconcilable fields. However, careful study of both reveals that the two are far from dissimilar. After all, one cannot expect to conquer the world without impeccable logistics, and no organization succeeds without a competent culture. Two great civilizations rose to prominence because their supply chains and methodologies outstripped their contemporaries. The first is the Romans. Once a small village situated on the Italian Peninsula, Rome’s empire grew to encompass the entirety of the Mediterranean world during the first century CE. The second is the Mongols, nomadic horseman who formed the largest contiguous empire in history roughly twelve hundred years later. At its height, the Mongol civilization spanned from the Pacific Ocean in the east to the forests of Europe in the west.
Both great civilizations achieved their empires due to their innovative supply chains, organizational tactics, and culture. Each, however, presented their own unique solutions to the problem of world conquest by capitalizing on their respective strengths. For the Romans, this meant placing an emphasis on infrastructure, adopting and modifying the technologies of other peoples, and instituting a culture that emphasized achievement and resilience among an aristocratic elite. The Mongol’s, however, focused on their force’s mobility rather than infrastructure, emphasized recruiting of outsiders to supplement their weakness, and developed a meritocratic system largely free of aristocratic structure. Both empires, however, emphasized the importance of each soldier as a self-sufficient unit to ease the strain of the overall supply chain.
These two civilizations therefore provide valuable insight for two diametrically opposed business environments. The first being manufacturing companies, with the need for rigid processes and investments in infrastructure not unlike the Romans. The second being startups with their need for speed and flexibility much like the Mongols. Thus, by examining the past modern companies gain valuable insights in how to structure their organizations for the future.
ContributorsCurtis, Alexander (Author) / Kellso, James (Thesis director) / Brettle, Adrian (Committee member) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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This honors thesis for Barrett, the Honors College at Arizona State University provides an analysis of a leveraged buyout (LBO) of Foot Locker. This thesis serves to demonstrate how a fictional private equity firm would acquire a company through an LBO. The project provides insight onto what private equity firms

This honors thesis for Barrett, the Honors College at Arizona State University provides an analysis of a leveraged buyout (LBO) of Foot Locker. This thesis serves to demonstrate how a fictional private equity firm would acquire a company through an LBO. The project provides insight onto what private equity firms do, the background of Foot Locker, and an industry analysis on the sector that Foot Locker operates in. The thesis looks to provide a deeper understanding of the fair value of Foot Locker using a discounted cash flow (DCF) analysis, comparable company analysis, and precedent transaction analysis. Included is a pitchbook, the DCF model, and LBO model.

ContributorsTilly, Alexandre (Author) / Simonson, Mark (Thesis director) / Licon, Wendell (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Finance (Contributor)
Created2022-05