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Billions of people around the world deal with the struggles of poverty every day. Consequently, a number of others have committed themselves to help alleviate poverty. Many various methods are used, and a current consensus on the best method to alleviate poverty is lacking. Generally the methods used or researched

Billions of people around the world deal with the struggles of poverty every day. Consequently, a number of others have committed themselves to help alleviate poverty. Many various methods are used, and a current consensus on the best method to alleviate poverty is lacking. Generally the methods used or researched exist somewhere on the spectrum between top-down and bottom-up approaches to fighting poverty. This paper analyzes a specific method proposed by C.K. Prahalad known as the Bottom of the Pyramid solution. The premise of the method is that large multinational corporations should utilize the large conglomerate of money that exists amongst poor people \u2014 created due to the sheer number of poor people \u2014 for business ventures. Concurrently, the poor people can benefit from the company's entrance. This method has received acclaim theoretically, but still needs empirical evidence to prove its practicality. This paper compares this approach with other approaches, considers international development data trends, and analyzes case studies of actual attempts that provide insight into the approach's potential for success. The market of poor people at the bottom of the pyramid is extremely segmented which makes it very difficult for large companies to financially prosper. It is even harder to establish mutual benefit between the large corporation and the poor. It has been found that although aspects of the bottom of the pyramid method hold merit, higher potential for alleviating poverty exists when small companies venture into this space rather than large multinational corporations. Small companies can conform to a single community and niche economy to prosper \u2014 a flexibility that large companies lack. Moving forward, analyzing the actual attempts provides the best and only empirical insights; hence, it will be important to consider more approaches into developing economies as they materialize.
ContributorsSanchez, Derek Javier (Author) / Henderson, Mark (Thesis director) / Shunk, Dan (Committee member) / Industrial, Systems (Contributor) / Economics Program in CLAS (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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This thesis is an account and reading of the taking-place of revolutionary art in Cairo accentuating the affective power of revolutionary spaces, specifically Tahrir and Etehadeya Square(s). In analyzing Cairo's street art in terms of its affective force, this paper illustrates the interconnectivity of place, art and event within a

This thesis is an account and reading of the taking-place of revolutionary art in Cairo accentuating the affective power of revolutionary spaces, specifically Tahrir and Etehadeya Square(s). In analyzing Cairo's street art in terms of its affective force, this paper illustrates the interconnectivity of place, art and event within a revolutionary context. The understandings of Cairo reflected in this paper are temporal, brought to light by happenings of the revolution witnessed during two extended visits and discussed through ethnographic research, art and geographic analysis.
ContributorsFriend, Olivia Louise (Author) / McHugh, Kevin (Thesis director) / Graff, Sarah (Committee member) / Barrett, The Honors College (Contributor) / School of Geographical Sciences and Urban Planning (Contributor) / WPC Graduate Programs (Contributor) / School of Art (Contributor)
Created2015-05
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The Barrett, the Honors College Internships and Research Department provides information regarding internship and research position availabilities, generates greater exposure to various companies and organizations seeking student help, and offers students assistance in applying for employment. The office's current objectives are to increase student engagement and escalate student success in

The Barrett, the Honors College Internships and Research Department provides information regarding internship and research position availabilities, generates greater exposure to various companies and organizations seeking student help, and offers students assistance in applying for employment. The office's current objectives are to increase student engagement and escalate student success in internship and research involvement. The application of marketing resources requires evaluation and improvement in order to increase attendance at the events held by the office each semester, which have consistently received disappointing turnouts. This study examines the marketing communication channels currently used in order to productively correlate these channels with event attendance.
ContributorsVillemez, Hallie Katherine (Author) / Eaton, John (Thesis director) / Olsen, Doug (Committee member) / Russo, Lianne (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor)
Created2013-12
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Description
Arizona State University students are currently out of the loop when it comes to hearing about events being held in their community. This is because there is no established service that provides an inclusive list of both on and near campus events. What's worse is that the current methods for

Arizona State University students are currently out of the loop when it comes to hearing about events being held in their community. This is because there is no established service that provides an inclusive list of both on and near campus events. What's worse is that the current methods for event marketing rely heavily on who one knows. Currently, ASU students hear about events through word of mouth, email chains, Facebook pages, and posters around campus. Thankfully, there is now an event marketing method that is available to everyone. UniEvents is a newly developed event service that live-tracks events around ASU's Tempe campus. UniEvents consists of a webpage that accommodates all screen sizes and is accessible by all devices including smartphones, tablets, and desktop computers. The website offers a user-friendly interface and useful features. Students are able to scan through event listings on a calendar or they can use an interactive map to find events nearest to them. Furthermore, UniEvents also offers the option for users to submit events to be advertised through the service. This way, students and organizations can easily spread the word about events on campus. Through UniEvents, ASU students will finally be able to see a conclusive list of upcoming events in one convenient site. Students will be able to save time and hassle by not having to rely on numerous sources to learn about events. UniEvents is committed to help students learn about events and get involved in campus activities!
ContributorsDeegan, Taylor (Co-author) / Nguyen, Lilian (Co-author) / Ostrom, Lonnie (Thesis director) / Schlacter, John (Committee member) / Harrington Bioengineering Program (Contributor) / Economics Program in CLAS (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Africa has some of the "fastest growing economies," yet there is a lack of a middle class (Economist). Natural resources have attracted foreign investments, however, most of the revenue exit these economies. What remains a consistent, permanent advantage is culture; it has been the most integrated core value before and

Africa has some of the "fastest growing economies," yet there is a lack of a middle class (Economist). Natural resources have attracted foreign investments, however, most of the revenue exit these economies. What remains a consistent, permanent advantage is culture; it has been the most integrated core value before and after colonialism. The concept of culture has become a part of the identity of Africa and it has not been leveraged to its full potential. The 2013 Creative Economy Report states, "Culture is a way to create jobs and improve people's lives. It empowers people. It works for development" (UNESCO/UNDP). Cultural industries create local sustainable jobs that are less susceptible to the fluctuation of the global economy compared to jobs in factories and multinational companies. They are based on "local tacit know how" that is not accessible globally as they are people intensive rather than capital intensive (Scott A.J, 1999). Activ8 seeks to tap into this opportunity by maximizing the economic potential of developing economies by investing in their cultural industries. Activ8 aspires to accomplish this by targeting two sets of customers: creators, who are the activators, and investors. Our activators consist of two target segments: one living and working in these industries in a developing country, and the other being refugee clients who may have been exposed to a cultural industry and may want to pursue developing cultural products in their new country of asylum. Our investors are globally minded individuals who want to be culturally aware, have an appreciation for authentic cultural products, or seek to invest in entrepreneurial pursuits in Africa. During our first phase we will focus on the cultural industries in Ghana, West Africa. This will range from products in the textiles industry to sculptures and traditional instruments. We plan to pilot the first phase in Ghana and in the second phase, form a partnership with the International Rescue Committee, a refugee settlement agency, in Arizona. Our goals are to provide education and mentoring, market accessibility, product development, and financing to encourage and empower activators to be self-sufficient and successful cultural entrepreneurs, whiles improving economic development in their communities. Our online store will feature our activators' authentic products, their stories, and the cultural importance of each product. There will also be a platform for entrepreneurs in other industries in Africa to connect with venture capitalists or angel investors around the world. The educational component will be infused with product development and entrepreneurship training derived from the "From AHA!! to EXIT" strategy coined by Aram Chavez from the College of Technology and Innovation at ASU. In order for Activ8 to successfully execute its mission, Activ8 will need to be able to give our team and our activators access to technology, mentorship, and financial resources to operate an online store and rum Activ8's educational program. We also envision creating partnerships with boutiques and retail corporations to adapt these cultural products. Our long-term goal is formulate the conditions conducive for economic growth and sustainable development to ensure Africans become the main agents of development.
ContributorsAdusei, Esther (Author) / Chavez, Aram (Thesis director) / Schoellman, Todd (Committee member) / Department of Supply Chain Management (Contributor) / School of International Letters and Cultures (Contributor) / W. P. Carey School of Business (Contributor) / Department of Finance (Contributor) / Economics Program in CLAS (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description

The growth of fintech companies in developing countries has led to increased levels of economic development and financial inclusion. This thesis explores the reasons for the success of these companies, with a focus on the impact they have on the local economy and their ability to provide financial services to

The growth of fintech companies in developing countries has led to increased levels of economic development and financial inclusion. This thesis explores the reasons for the success of these companies, with a focus on the impact they have on the local economy and their ability to provide financial services to underserved populations. The intent of this thesis is to educate the reader on the overall landscape of financial technology companies in developing countries. The writing will examine the specific types of services offered by these fintech companies that operate in developing countries and the catalysts that make them successful. It will also cover the impact that these companies have on the nations they operate in by looking at contributions to overall economic development and financial inclusion. The results of this literature will have implications for business leaders, policymakers, and investors interested in promoting financial inclusion and economic development through fintech.

ContributorsLee, Kawika (Author) / Licon, Wendell (Thesis director) / Garrett, James (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Economics Program in CLAS (Contributor)
Created2023-05
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Description

Countries such as Haiti—where corruption, violence, and extreme poverty hinder economic growth and recovery— require multifaceted, interdisciplinary solutions. The United States, along with much of the western world, has a flawed understanding of foreign aid. Though current humanitarian efforts have effectively improved the lives of millions of Haitians, they fail

Countries such as Haiti—where corruption, violence, and extreme poverty hinder economic growth and recovery— require multifaceted, interdisciplinary solutions. The United States, along with much of the western world, has a flawed understanding of foreign aid. Though current humanitarian efforts have effectively improved the lives of millions of Haitians, they fail to address the systemic roots of Haiti’s issues. Likewise, some efforts have been counterproductive or even harmful. If the US wishes to assist Haiti (and similar developing countries for that matter) in its journey to restoring the rule of law, reducing corruption, and empowering its citizens, it must collaborate with Haitian leaders and prioritize socioeconomic policy programs.

ContributorsSteiner, Bennett (Author) / O'Donnell, Edward (Thesis director) / Datta, Manjira (Thesis director) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Economics Program in CLAS (Contributor)
Created2022-05