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The Art of Labeling and Name Calling in Politics: Donald Trump's Success in 2016 Presidential Campaign

Description
In the 2016 Presidential Election, Republican candidate, Donald Trump, used a communication strategy in which he labeled his opponents and naysayers with negative nicknames. Throughout his campaign he labeled opponents as "Crazy Bernie," "Crooked Hillary," "Little Marco," "Lyin' Ted," "Low Energy Jeb" and "Goofy Elizabeth Warren." Donald Trump repeated these…

In the 2016 Presidential Election, Republican candidate, Donald Trump, used a communication strategy in which he labeled his opponents and naysayers with negative nicknames. Throughout his campaign he labeled opponents as "Crazy Bernie," "Crooked Hillary," "Little Marco," "Lyin' Ted," "Low Energy Jeb" and "Goofy Elizabeth Warren." Donald Trump repeated these nicknames at rallies and over his social media platforms. Donald Trump was elected President in November 2016 and took office the following January. Did these nicknames that Donald Trump used resonate with voters? And if so, who did they resonate with the most? In order to research these questions, the U.S. eligible voting population was given the opportunity to complete a survey asking them a series of questions about choosing the word that best describes these politicians that Trump has labeled. They were also asked questions regarding what political party they are registered to and who they voted for in the 2016 Presidential Election. Results indicated that Trump voting respondents and registered Republican respondents felt the words Donald Trump used to label his opponents described those politicians best, in comparison to other groups and demographics. These findings demonstrate that the nicknames Donald Trump used during his campaign did resonate with certain groups of voters.
ContributorsBrewer, Jennifer Marie (Author) / Renzulli, Virgil (Thesis director) / Bovio, Sonia (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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The Importance of Diversity and Inclusion in Marketing and Communication Strategies of Sportswear Companies

Description

In 2020, the nation was hit with a pandemic both physically and socially. Due to COVID-19, media interaction, social media engagement, and online consumerism became necessary. In relation to widespread disease, social outbreaks concerning the black lives matter movement, police brutality, the presidential election and diversity & inclusion, set a…

In 2020, the nation was hit with a pandemic both physically and socially. Due to COVID-19, media interaction, social media engagement, and online consumerism became necessary. In relation to widespread disease, social outbreaks concerning the black lives matter movement, police brutality, the presidential election and diversity & inclusion, set a call to action for Americans. Top fashion and shoe-manufacturing companies that engage with the public socially, financially, personally and for entertainment were evaluated on their contributions to Diversity and Inclusion initiatives. Through external marketing and communication strategies, shoe-wear companies display their approaches to social justice, equity and/or social responsibility. Inclusion & Diversity has different facets including, socioeconomics, gender roles, and race that contribute to how<br/>consumers interact with companies. This paper consists of a literary review, three company audits and analysis, and recommendations. The literary review in the introduction of my paper, explores the approaches to Diversity and Inclusion of shoe-wear companies as a response to social inequity. I conducted three audits to assess the history of Diversity and Inclusion at Nike, Adidas and PUMA to their approaches and commitment to Inclusion and Diversity through their marketing and communication strategies. I then conducted a Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis based on the marketing and communications of the<br/>respective companies to gain depth in my findings of sentiment, message strategy, corporate hierarchy, and suggestions for future communications. My analysis provided a conclusion that Diversity and Inclusion in marketing and communication strategies is an essential factor in the growth and success of the company. I identified that each company has areas of opportunity to create more visibility for the LGBTQIA+ ( Lesbian, Gay, Bisexual, Transgender, Queer, Intersex, Asexual and nonbiary people) community, should continue to produce reports that analyze exactly how they plan to support Diversity and Inclusion and continue displaying their<br/>commitment on social media.
ContributorsGraves, Elon (Author) / Fedock, Rachel (Thesis director) / Bovio, Sonia (Committee member) / Davis, Olga (Committee member) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Watts College of Public Service & Community Solut (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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How corporations should respond to a public health or social crisis

Description

A guide to implementing empathy in crisis communications

ContributorsLong, Mary Louise (Author) / Schmidtke, Lisa (Thesis director) / Bovio, Sonia (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2021-05

A Decade of Change: The Shift in Corporate Communications Following the 2016 Election

Description
The 2016 election brought a pivotal shift in the external communications of businesses with their consumers. The shift was from the established practice of businesses selectively and voluntarily choosing to comment on social issues, to now businesses’ consumers and employees expecting a comment. While political and social subjects…

The 2016 election brought a pivotal shift in the external communications of businesses with their consumers. The shift was from the established practice of businesses selectively and voluntarily choosing to comment on social issues, to now businesses’ consumers and employees expecting a comment. While political and social subjects were once considered off-limit conversations, some businesses found themselves in the middle of election rhetoric and taking sides on candidates. As a result of this shift, issues such as abortion, discrimination, gun control, and current political policies, which were once closed-door, private conversations, are now being discussed openly by CEOs. I have gathered research from scholarly outlets, business publications, statements from executives and companies, as well as resulting news coverage and commentary. Throughout this thesis, I will explore how the 2016 election brought about a pivotal change in how and when corporations release statements publicly as a response to current events. To understand this change in corporate communications I will provide the history of how corporate communications were viewed and shared with their consumers since the 1930s, and what it has evolved to today.
ContributorsBushman, Meredith (Author) / Hass, Mark (Thesis director) / Bovio, Sonia (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / School of Public Affairs (Contributor)
Created2023-12
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Software defined pulse-doppler radar for over-the-air applications: the joint radar-communications experiment

Description
In this paper, the Software Defined Radio (SDR) platform is considered for building a pseudo-monostatic, 100MHz Pulse-Doppler radar. The SDR platform has many benefits for experimental communications systems as it offers relatively cheap, parametrically dynamic, off-the-shelf access to the Radiofrequency (RF) spectrum. For this application, the Universal Software Radio Peripheral…

In this paper, the Software Defined Radio (SDR) platform is considered for building a pseudo-monostatic, 100MHz Pulse-Doppler radar. The SDR platform has many benefits for experimental communications systems as it offers relatively cheap, parametrically dynamic, off-the-shelf access to the Radiofrequency (RF) spectrum. For this application, the Universal Software Radio Peripheral (USRP) X310 hardware package is utilized with GNURadio for interfacing to the device and Matlab for signal post- processing. Pulse doppler radar processing is used to ascertain the range and velocity of a target considered in simulation and in real, over-the-air (OTA) experiments. The USRP platform offers a scalable and dynamic hardware package that can, with relatively low overhead, be incorporated into other experimental systems. This radar system will be considered for implementation into existing over-the-air Joint Radar- Communications (JRC) spectrum sharing experiments. The JRC system considers a co-designed architecture in which a communications user and a radar user share the same spectral allocation. Where the two systems would traditionally consider one another a source of interference, the receiver is able to decode communications information and discern target information via pulse-doppler radar simultaneously.
ContributorsGubash, Gerard (Author) / Bliss, Daniel W (Thesis advisor) / Richmond, Christ (Committee member) / Chakrabarti, Chaitali (Committee member) / Arizona State University (Publisher)
Created2019
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Communications and High-Precision Positioning (CHP2) System: Enabling Distributed Coherence and Precise Positioning for Resource-Limited Air Transport Systems

Description
Unmanned aerial systems (UASs) have recently enabled novel applications such as passenger transport and package delivery, but are increasingly vulnerable to cyberattack and therefore difficult to certify. Legacy systems such as GPS provide these capabilities extremely well, but are sensitive to spoofing and hijacking. An alternative intelligent transport system (ITS)…

Unmanned aerial systems (UASs) have recently enabled novel applications such as passenger transport and package delivery, but are increasingly vulnerable to cyberattack and therefore difficult to certify. Legacy systems such as GPS provide these capabilities extremely well, but are sensitive to spoofing and hijacking. An alternative intelligent transport system (ITS) was developed that provides highly secure communications, positioning, and timing synchronization services to networks of cooperative RF users, termed Communications and High-Precision Positioning (CHP2) system. This technology was implemented on consumer-off-the-shelf (COTS) hardware and it offers rapid (<100 ms) and precise (<5 cm) positioning capabilities in over-the-air experiments using flexible ground stations and UAS platforms using limited bandwidth (10 MHz). In this study, CHP2 is considered in the context of safety-critical and resource limited transport applications and urban air mobility. The two-way ranging (TWR) protocol over a joint positioning-communications waveform enables distributed coherence and time-of-flight(ToF) estimation. In a multi-antenna setup, the cross-platform ranging on participating nodes in the network translate to precise target location and orientation. In the current form, CHP2 necessitates a cooperative timing exchange at regular intervals. Dynamic resource management supports higher user densities by constantly renegotiating spectral access depending on need and opportunity. With these novel contributions to the field of integrated positioning and communications, CHP2 is a suitable candidate to provide both communications, navigation, and surveillance (CNS) and alternative positioning, navigation, and timing (APNT) services for high density safety-critical transport applications on a variety of vehicular platforms.
ContributorsSrinivas, Sharanya (Author) / Bliss, Daniel W. (Thesis advisor) / Richmond, Christ D. (Committee member) / Chakrabarti, Chaitali (Committee member) / Alkhateeb, Ahmed (Committee member) / Arizona State University (Publisher)
Created2020