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In 2020, the nation was hit with a pandemic both physically and socially. Due to COVID-19, media interaction, social media engagement, and online consumerism became necessary. In relation to widespread disease, social outbreaks concerning the black lives matter movement, police brutality, the presidential election and diversity & inclusion, set a

In 2020, the nation was hit with a pandemic both physically and socially. Due to COVID-19, media interaction, social media engagement, and online consumerism became necessary. In relation to widespread disease, social outbreaks concerning the black lives matter movement, police brutality, the presidential election and diversity & inclusion, set a call to action for Americans. Top fashion and shoe-manufacturing companies that engage with the public socially, financially, personally and for entertainment were evaluated on their contributions to Diversity and Inclusion initiatives. Through external marketing and communication strategies, shoe-wear companies display their approaches to social justice, equity and/or social responsibility. Inclusion & Diversity has different facets including, socioeconomics, gender roles, and race that contribute to how<br/>consumers interact with companies. This paper consists of a literary review, three company audits and analysis, and recommendations. The literary review in the introduction of my paper, explores the approaches to Diversity and Inclusion of shoe-wear companies as a response to social inequity. I conducted three audits to assess the history of Diversity and Inclusion at Nike, Adidas and PUMA to their approaches and commitment to Inclusion and Diversity through their marketing and communication strategies. I then conducted a Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis based on the marketing and communications of the<br/>respective companies to gain depth in my findings of sentiment, message strategy, corporate hierarchy, and suggestions for future communications. My analysis provided a conclusion that Diversity and Inclusion in marketing and communication strategies is an essential factor in the growth and success of the company. I identified that each company has areas of opportunity to create more visibility for the LGBTQIA+ ( Lesbian, Gay, Bisexual, Transgender, Queer, Intersex, Asexual and nonbiary people) community, should continue to produce reports that analyze exactly how they plan to support Diversity and Inclusion and continue displaying their<br/>commitment on social media.

ContributorsGraves, Elon (Author) / Fedock, Rachel (Thesis director) / Bovio, Sonia (Committee member) / Davis, Olga (Committee member) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Watts College of Public Service & Community Solut (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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The scientific research conducted by science, technology, engineering, and mathematics (STEM) institutions is groundbreaking. Everyday, scientists create a deeper understanding of the world around us, and then communicate that understanding through journal papers, articles, and conferences. To strengthen these traditional forms of communication, science communicators can use social media platforms

The scientific research conducted by science, technology, engineering, and mathematics (STEM) institutions is groundbreaking. Everyday, scientists create a deeper understanding of the world around us, and then communicate that understanding through journal papers, articles, and conferences. To strengthen these traditional forms of communication, science communicators can use social media platforms such as Twitter and Facebook to promote themselves and earn digital audience engagement that will grow the impact and success of their research. This thesis synthesizes research on human communication theories, digital user behavior, and science communication practices in order to create the “Science Communicator’s Guide to Social Media Engagement”. This guide empowers science communicators to utilize social media in a way that can increase their digital audience engagement, expand the reach of their research, and ultimately amplify their professional presence in the scientific community.
ContributorsVandekop, Victoria Margueritte (Author) / Asner, Greg (Thesis director) / Martin, Roberta (Committee member) / Hugh Downs School of Human Communication (Contributor) / Watts College of Public Service & Community Solut (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12
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A novel underwater, open source, and configurable vehicle that mimics and leverages advances in quad-copter controls and dynamics, called the uDrone, was designed, built and tested. This vehicle was developed to aid coral reef researchers in collecting underwater spectroscopic data for the purpose of monitoring coral reef health. It is

A novel underwater, open source, and configurable vehicle that mimics and leverages advances in quad-copter controls and dynamics, called the uDrone, was designed, built and tested. This vehicle was developed to aid coral reef researchers in collecting underwater spectroscopic data for the purpose of monitoring coral reef health. It is designed with an on-board integrated sensor system to support both automated navigation in close proximity to reefs and environmental observation. Additionally, the vehicle can serve as a testbed for future research in the realm of programming for autonomous underwater navigation and data collection, given the open-source simulation and software environment in which it was developed. This thesis presents the motivation for and design components of the new vehicle, a model governing vehicle dynamics, and the results of two proof-of-concept simulation for automated control.
ContributorsGoldman, Alex (Author) / Das, Jnaneshwar (Thesis advisor) / Asner, Greg (Committee member) / Marvi, Hamidreza (Committee member) / Arizona State University (Publisher)
Created2020