Matching Items (12)

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The Art of Labeling and Name Calling in Politics: Donald Trump's Success in 2016 Presidential Campaign

Description

In the 2016 Presidential Election, Republican candidate, Donald Trump, used a communication strategy in which he labeled his opponents and naysayers with negative nicknames. Throughout his campaign he labeled opponents

In the 2016 Presidential Election, Republican candidate, Donald Trump, used a communication strategy in which he labeled his opponents and naysayers with negative nicknames. Throughout his campaign he labeled opponents as "Crazy Bernie," "Crooked Hillary," "Little Marco," "Lyin' Ted," "Low Energy Jeb" and "Goofy Elizabeth Warren." Donald Trump repeated these nicknames at rallies and over his social media platforms. Donald Trump was elected President in November 2016 and took office the following January. Did these nicknames that Donald Trump used resonate with voters? And if so, who did they resonate with the most? In order to research these questions, the U.S. eligible voting population was given the opportunity to complete a survey asking them a series of questions about choosing the word that best describes these politicians that Trump has labeled. They were also asked questions regarding what political party they are registered to and who they voted for in the 2016 Presidential Election. Results indicated that Trump voting respondents and registered Republican respondents felt the words Donald Trump used to label his opponents described those politicians best, in comparison to other groups and demographics. These findings demonstrate that the nicknames Donald Trump used during his campaign did resonate with certain groups of voters.

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Created

Date Created
  • 2018-05

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Film Marketing Analysis: Tactics and Strategies for SONY Pictures 2017 Releases

Description

The purpose of this thesis is to analyze and outline the different publicity and promotion tactics along with social media tactics that film studios use to market their films and the overall importance of the audience.

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Created

Date Created
  • 2018-05

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To and Through Upbringing: Getting Beyond Ourselves Communicatively in a Student Organization, Girls’ Talk

Description

In this hybrid undergraduate honors thesis and creative project, I investigate the role of our inherent interconnection with others as humans, our inheritance of history and tradition through our way

In this hybrid undergraduate honors thesis and creative project, I investigate the role of our inherent interconnection with others as humans, our inheritance of history and tradition through our way of having to be brought up as humans, and how we might all expand our world view and even reimagine possibilities for our own lives through conversation and community. My research is founded by work in W.E.B. DuBois’s The Souls of Black Folk, Martin Heidegger’s Being and Time, and Jens Zimmerman’s Hermeneutics: A Very Short Introduction. Additionally, this project includes reflection on my inspiration and founding of the student organization, Girls’ Talk, in 2019. Presented also are qualitative research findings derived from a facilitated dialogue session and relevant survey responses by session participants recruited from the student organization. In all, as was my hope in creating Girls’ Talk, I hope that this project offers readers a glimpse into the meaningful conversations and potentially transformative connections that can be nurtured in spaces where individuals are encouraged and inspired to share their experiences, learn from others, and consider ways of being that differ from their own.

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Created

Date Created
  • 2020-05

Reflections on Engineering School from Practicing Engineers

Description

This study was conducted to look for ways to improve engineering school in order to maximize student benefit. The results of the survey showed that additional communication and professional

This study was conducted to look for ways to improve engineering school in order to maximize student benefit. The results of the survey showed that additional communication and professional interaction lessons as well as more emphasis on software and programming languages would help prepare engineers for their careers. There was unanimous support of communication materials from survey respondents, with constructive confrontation and career path discussion receiving the most positive feedback. Due to the unanimous support of communications material, and the fact that short communications lessons could drive home key points without adding too much work to engineering students’ already busy schedules, two short lesson outlines for constructive confrontation and career path discussion were produced for this study.

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Created

Date Created
  • 2020-12

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Telecommunications Industry with an emphasis on satellite technology

Description

For this Honors Thesis, I will present research on the history, current state, and future (10years) of Telecommunication focusing on the infrastructure. I will research and analyze the trend of

For this Honors Thesis, I will present research on the history, current state, and future (10years) of Telecommunication focusing on the infrastructure. I will research and analyze the trend of technological development that is leading to telecommunication being more readily available in remote locations through new infrastructure due to satellite technology. This will include an analysis of the competitive landscape in the telecommunication and Satellite Technology Industry including an analysis of where opportunity lies in the future industry for new businesses to emerge

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Created

Date Created
  • 2018-05

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The Importance of Diversity and Inclusion in Marketing and Communication Strategies of Sportswear Companies

Description

In 2020, the nation was hit with a pandemic both physically and socially. Due to COVID-19, media interaction, social media engagement, and online consumerism became necessary. In relation to widespread

In 2020, the nation was hit with a pandemic both physically and socially. Due to COVID-19, media interaction, social media engagement, and online consumerism became necessary. In relation to widespread disease, social outbreaks concerning the black lives matter movement, police brutality, the presidential election and diversity & inclusion, set a call to action for Americans. Top fashion and shoe-manufacturing companies that engage with the public socially, financially, personally and for entertainment were evaluated on their contributions to Diversity and Inclusion initiatives. Through external marketing and communication strategies, shoe-wear companies display their approaches to social justice, equity and/or social responsibility. Inclusion & Diversity has different facets including, socioeconomics, gender roles, and race that contribute to how<br/>consumers interact with companies. This paper consists of a literary review, three company audits and analysis, and recommendations. The literary review in the introduction of my paper, explores the approaches to Diversity and Inclusion of shoe-wear companies as a response to social inequity. I conducted three audits to assess the history of Diversity and Inclusion at Nike, Adidas and PUMA to their approaches and commitment to Inclusion and Diversity through their marketing and communication strategies. I then conducted a Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis based on the marketing and communications of the<br/>respective companies to gain depth in my findings of sentiment, message strategy, corporate hierarchy, and suggestions for future communications. My analysis provided a conclusion that Diversity and Inclusion in marketing and communication strategies is an essential factor in the growth and success of the company. I identified that each company has areas of opportunity to create more visibility for the LGBTQIA+ ( Lesbian, Gay, Bisexual, Transgender, Queer, Intersex, Asexual and nonbiary people) community, should continue to produce reports that analyze exactly how they plan to support Diversity and Inclusion and continue displaying their<br/>commitment on social media.

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Created

Date Created
  • 2021-05

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The History and Application of Optical Communications in Deep Space

Description

Optical Communications are at a high point of interest by the space engineering community. After successful projects like the Lunar Laser Communications Demonstration (LLCD), NASA has become interested in augmenting

Optical Communications are at a high point of interest by the space engineering community. After successful projects like the Lunar Laser Communications Demonstration (LLCD), NASA has become interested in augmenting their current Deep Space Network (DSN) with optical communication links. One such link is Deep Space Optical Communications (DSOC) which will be launching with the Psyche mission. To gain a full understanding of the advantages of this network, this thesis will go over the history and benefits of optical communications both on Earth and in space. This thesis will then go in depth on NASAs DSOC project through an algorithmic implementation of the communications channel.

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Agent

Created

Date Created
  • 2018-05

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A Science Communicator's Guide to Social Media Engagement

Description

The scientific research conducted by science, technology, engineering, and mathematics (STEM) institutions is groundbreaking. Everyday, scientists create a deeper understanding of the world around us, and then communicate that understanding

The scientific research conducted by science, technology, engineering, and mathematics (STEM) institutions is groundbreaking. Everyday, scientists create a deeper understanding of the world around us, and then communicate that understanding through journal papers, articles, and conferences. To strengthen these traditional forms of communication, science communicators can use social media platforms such as Twitter and Facebook to promote themselves and earn digital audience engagement that will grow the impact and success of their research. This thesis synthesizes research on human communication theories, digital user behavior, and science communication practices in order to create the “Science Communicator’s Guide to Social Media Engagement”. This guide empowers science communicators to utilize social media in a way that can increase their digital audience engagement, expand the reach of their research, and ultimately amplify their professional presence in the scientific community.

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Created

Date Created
  • 2020-12

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Communications and High-Precision Positioning (CHP2) System: Enabling Distributed Coherence and Precise Positioning for Resource-Limited Air Transport Systems

Description

Unmanned aerial systems (UASs) have recently enabled novel applications such as passenger transport and package delivery, but are increasingly vulnerable to cyberattack and therefore difficult to certify. Legacy systems such

Unmanned aerial systems (UASs) have recently enabled novel applications such as passenger transport and package delivery, but are increasingly vulnerable to cyberattack and therefore difficult to certify. Legacy systems such as GPS provide these capabilities extremely well, but are sensitive to spoofing and hijacking. An alternative intelligent transport system (ITS) was developed that provides highly secure communications, positioning, and timing synchronization services to networks of cooperative RF users, termed Communications and High-Precision Positioning (CHP2) system. This technology was implemented on consumer-off-the-shelf (COTS) hardware and it offers rapid (<100 ms) and precise (<5 cm) positioning capabilities in over-the-air experiments using flexible ground stations and UAS platforms using limited bandwidth (10 MHz). In this study, CHP2 is considered in the context of safety-critical and resource limited transport applications and urban air mobility. The two-way ranging (TWR) protocol over a joint positioning-communications waveform enables distributed coherence and time-of-flight(ToF) estimation. In a multi-antenna setup, the cross-platform ranging on participating nodes in the network translate to precise target location and orientation. In the current form, CHP2 necessitates a cooperative timing exchange at regular intervals. Dynamic resource management supports higher user densities by constantly renegotiating spectral access depending on need and opportunity. With these novel contributions to the field of integrated positioning and communications, CHP2 is a suitable candidate to provide both communications, navigation, and surveillance (CNS) and alternative positioning, navigation, and timing (APNT) services for high density safety-critical transport applications on a variety of vehicular platforms.

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Created

Date Created
  • 2020

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Software defined pulse-doppler radar for over-the-air applications: the joint radar-communications experiment

Description

In this paper, the Software Defined Radio (SDR) platform is considered for building a pseudo-monostatic, 100MHz Pulse-Doppler radar. The SDR platform has many benefits for experimental communications systems as it

In this paper, the Software Defined Radio (SDR) platform is considered for building a pseudo-monostatic, 100MHz Pulse-Doppler radar. The SDR platform has many benefits for experimental communications systems as it offers relatively cheap, parametrically dynamic, off-the-shelf access to the Radiofrequency (RF) spectrum. For this application, the Universal Software Radio Peripheral (USRP) X310 hardware package is utilized with GNURadio for interfacing to the device and Matlab for signal post- processing. Pulse doppler radar processing is used to ascertain the range and velocity of a target considered in simulation and in real, over-the-air (OTA) experiments. The USRP platform offers a scalable and dynamic hardware package that can, with relatively low overhead, be incorporated into other experimental systems. This radar system will be considered for implementation into existing over-the-air Joint Radar- Communications (JRC) spectrum sharing experiments. The JRC system considers a co-designed architecture in which a communications user and a radar user share the same spectral allocation. Where the two systems would traditionally consider one another a source of interference, the receiver is able to decode communications information and discern target information via pulse-doppler radar simultaneously.

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Agent

Created

Date Created
  • 2019