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- All Subjects: Entrepreneurship
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
- Status: Published
Description
The overall purpose of this study was to examine the model of revenue generating amateur athletics (namely men's basketball and football) as governed by the NCAA and to find a competitive model maximizing benefit for all involved stakeholders. This study was examined using historical context, the Business Model Canvas popularized by Strategyzer, models of fair pay based on revenue in commerce, as well as the NCAA's own research. Major findings uncovered a structure operating as an oligopoly in which the only path of playing professional football is by way of playing through the NCAA, questions of importance on the educational aspect of the NCAA model for specific athletes, and the opportunities for new systems of organized men's basketball and football. Amateur collegiate athletics, specifically in men's basketball and football, could benefit from a new system that provides an additional path to the major professional leagues. Basketball has recently developed a system to verify the claims of this thesis while football is still reliant on the NCAA model. A future comparative analysis could be utilized to measure basketball's success or failure in their new system specifically targeting how it affects the athletes, the NBA, and the NCAA.
ContributorsHensley, Brian Matthew (Author) / Lande, Micah (Thesis director) / Cho, Steve (Committee member) / Technological Entrepreneurship and Management (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The Medical Cannabis industry is booming currently as 28 states and the District of Columbia now allow medical cannabis operations to proceed. However the current layout of medical cannabis operations is extremely limited, leaving room for innovations to occur. This Thesis will explore the opportunity surrounding the concept of a cannabis sharecropping garden. The goal is to portray any potential value the business concept presents as well as analyzing the processes and opportunity that lie within. A survey was utilized within this study in order to accurately gain information from the intended demographic of the business. Value proposition of the patient as well as the gap within the market are discussed accordingly. Topics that define the opportunity are analyzed, including market analysis, go to market strategy, as well as the financial return of the opportunity. Additionally, based upon the results of the study, a potentially feasible and investable business opportunity is presented.
ContributorsArriaga, Matthew Gilbert (Author) / Cho, Steve T. (Thesis director) / Newcomb, Erin (Committee member) / Technological Entrepreneurship and Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12