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The purpose of my thesis is to examine the interactions among the Senegalese staff, international volunteers, and Senegalese loan participants, and the ways in which their constantly evolving reactionary relationships impacted the program. The paper provides a context of Saint-Louis, Senegal as well as the Projects Abroad Organization and outlines the loan process prior to examining the daily activities of the program. I highlight important factors such as religion, education, gender roles, and saving techniques in order to show how juxtaposing values and traditions played key roles in the program’s evolution. Ultimately, I argue that the heterogeneity of values, norms, and expectations among those participating in the program created both obstacles and opportunities for program implementation and the ways in which to gauge its success.
By sharing my personal observations and experiences, I hope to provide the reader with a greater understanding of the complexities of intercultural communication in the microfinance arena. In the words of the American economist and philosopher Tyler Cowen, “Real cultural diversity results from the interchange of ideas, products, and influences, not from the insular development of a single national style.”
From exploring coffee plantations with an old Irishman in the mountains of Colombia to watching the sun set over the Strait of Gibraltar from the terrace of an ancient Moroccan cafe, this thesis sent Charles and Zane on an elaborate cafe-crawl across ten countries, with stops at a few of the world’s most interesting coffee houses. Some of these cafes, such as the world-renowned Caffé Florian (opened in 1720) and Caffé Greco (1760), are built on long-standing traditions. Others are led by innovators championing high-quality boutique shops, challenging mass production chains such as Starbucks and Tim Hortons. These newer cafes fuel a movement classified as the “Third Wave”. With a foundation gained from specialized courses with Patrick O’Malley, North America’s leading voice in coffee, Zane and Charles conducted first-hand research into the unique coffee preferences of multiple cultures, the emergence and impact of the Third Wave in these countries, and what the future may hold for coffee lovers.