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The Effects of Nature and Culture on Millennial Response to Food Advertisements

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The purpose of advertising is nearly always to persuade the viewer. Ads persuade us to buy products, to stop using products, to visit places, to vote for candidates, and more. When it comes to food marketing, advertisements often use appeals

The purpose of advertising is nearly always to persuade the viewer. Ads persuade us to buy products, to stop using products, to visit places, to vote for candidates, and more. When it comes to food marketing, advertisements often use appeals that have nothing to do with the taste or nutritional value of the food its selling. They may use scantily clad models, famous celebrities, striking images, and funny quotes. However, the same advertisement does not appeal across all demographics. Culture and society play a role in the way we perceive the ads presented to us. Amongst millennials (the generation born between 1985-2000), changes in social norms and ideologies have particularly influenced the content this generation prefers to see, even across different ethnic groups. The digital age has changed the world that millennials have reached adulthood in, and social media and globalization have made us more connected than ever. By studying the kinds of food advertisements that entice millennials and turn them away, we can find trends that are popular across all cultures in this age division as well as the appeals that may alienate certain groups.

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2019-05

The Society Behind the Screen: A Look at How French and American Films Represent Their Unique Cultures

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The purpose of this honors thesis project is to educate and excite French students on the subject of French films, as well as any person who might be interested in immersing himself/herself in the world of French cinema. This project

The purpose of this honors thesis project is to educate and excite French students on the subject of French films, as well as any person who might be interested in immersing himself/herself in the world of French cinema. This project aims to provide an introduction to French culture through film, and thereby inspire a love of Francophone culture and movies. To accomplish this goal, this honors project will first introduce the differences between French and American films and explain how those differences are based on the underlying culture of the two regions. These differences, in addition to the language barrier, can cause cultural misunderstandings. As a result, these misunderstandings often prevent many Americans from ever experiencing French cinema. The varying history, pacing, writing styles, and gender roles of French and American films can be analyzed to discover each culture's norms and values. Though films often come from a place of imagination, they can also give clues about the life of the society that creates and watches them. After first exploring the history and evolution of cinema in France and America, the project will also analyze the major cinematic differences between the two. Finally, the project contains advice for the reader on film-watching strategies to maximize his/her understanding and enjoyment. Films can serve as a unique and educational lens where viewers can observe cultures in an entertaining environment. When watching foreign films, viewers can hope to gain more insight into the people and the norms of different cultures, and hopefully they will become excited to learn more.

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2017-12

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The Effects of German Language Experience and Cultural Exposure on Perception of the German Culture

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The purpose of this thesis is to analyze how the cultural conceptions that American Arizona State University (ASU) students have of Germany change with experience. More specifically, this thesis answers how these cultural conceptions change after students learn the German

The purpose of this thesis is to analyze how the cultural conceptions that American Arizona State University (ASU) students have of Germany change with experience. More specifically, this thesis answers how these cultural conceptions change after students learn the German language or visit the country. In order to accomplish this, three representative groups of people with varying levels of experience were interviewed. Structurally speaking, the thesis first provides background information why the topic was chosen and how a survey was designed to conduct a study on the topic. Next, the data from the study is presented in its raw form as well as in organized charts and graphs. A set of observations that were taken from the data will be explained, supported, and then analyzed. The thesis then concludes with a discussion of how the study could be improved or changed to further analyze the topic.

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2016-05

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CLS Study Abroad in Japan: Ways Students Succeed

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The purpose of this paper is to explore different aspects of participating in a study abroad program with a focus on the 2013 Critical Language Scholarship Program in Himeji, Japan. I had always wanted to study in Japan and was

The purpose of this paper is to explore different aspects of participating in a study abroad program with a focus on the 2013 Critical Language Scholarship Program in Himeji, Japan. I had always wanted to study in Japan and was finally able to when I was selected for the CLS Program. The eight weeks I spent studying in Japan had a significant impact on my life, and I wondered if studying abroad has as much of an influence on other students too. The key questions in this research are: 1. What do students gain from studying abroad in Japan? What are the biggest benefits? 2. For what reasons do students decide to study in Japan? 3. What qualities make for a successful and beneficial language-learning program? The research was conducted through a fixed group who participated in in-depth qualitative interviews. The purposeful sample consisted of nine participants in the CLS Program (Japan 2013 institute) and several ASU faculty members. This paper also examines previous research that has been conducted relating to study abroad.

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2015-05

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Becoming Bruco

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The city of Siena is picturesque as an almost perfectly preserved medieval fortress in the heart of Tuscany. But the true beauty stems from its unique, family-oriented culture.

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2016-05

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Stepping Out of the Bubble: A Study on Meaningful Cultural Engagement While Studying Abroad

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Inspired by my own experiences, I began this study to examine students' cultural engagement while studying abroad. Students' motivations to study abroad vastly vary and no two experiences are the same, due to the multitude of factors involved. Study abroad

Inspired by my own experiences, I began this study to examine students' cultural engagement while studying abroad. Students' motivations to study abroad vastly vary and no two experiences are the same, due to the multitude of factors involved. Study abroad program providers and organizations frequently cite intercultural competence as a vital skill in the 21st century for all young professionals to build, and is often a goal of students to develop through their study abroad experiences. Before departure, some students may have a romanticized, grand vision of integrating themselves in a foreign culture and learning the language. Upon arrival, reality may prove to be quite different and students can get swept up in the novelty of living in a new environment and traveling with their new American friends from the same program. The vision of intercultural competence and foreign language acquisition gradually fades when realizing just how difficult they both are to achieve, especially in such a short time period. My hope is that this study can highlight issues that returned students of study abroad programs faced while abroad and can provide valuable insight for future study abroad participants into how to become more immersed in their host culture. By creating awareness of the merits of intercultural competence and the methods to develop it through study abroad, future students can become better equipped to have a more enriching experience. https://cultureasustudyabroad.wordpress.com/

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2016-05

The Development of a Contemporary Lu'au

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Cultural perpetuation is the ongoing process of celebrating a culture, which allows for continual life to be blown into the culture. This paper explores the reasoning behind the facilitation of a luʻau, which is one way to perpetuate Polynesian culture.

Cultural perpetuation is the ongoing process of celebrating a culture, which allows for continual life to be blown into the culture. This paper explores the reasoning behind the facilitation of a luʻau, which is one way to perpetuate Polynesian culture. This work finds significance particularly on the ASU Tempe campus because of the lack of such an event. There is a heavy focus on the Hawaiian context, which provides motivation for cultural perpetuation. Findings in working with the Hawaiʻi Pacific Islander Club at ASU then support the practicality of a luʻau and its future implications.

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2016-05

A Guide For Americans in the French Business World

Description

This guide is intended to give the reader a breakdown of the expectations and customs of the professional French environment. Whether one has French suppliers, partners, coworkers, or employees, it is important to understand the culture that guides their expectations

This guide is intended to give the reader a breakdown of the expectations and customs of the professional French environment. Whether one has French suppliers, partners, coworkers, or employees, it is important to understand the culture that guides their expectations and actions. This guide requires no previous knowledge of French language or culture and is meant to be an introduction to the topic.

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Date Created
2020-05

Traditional Medicine in Latin America

Description

Over the last century, the Latino population in the United States has increased dramatically. Like most ethnic groups, Latinos highly value their culture and bring aspects of it with them when they come to the United States. One such aspect

Over the last century, the Latino population in the United States has increased dramatically. Like most ethnic groups, Latinos highly value their culture and bring aspects of it with them when they come to the United States. One such aspect of Latino culture is the use of traditional medicine. As the Latino population in the United States continues to grow, it is important that physicians and future physicians understand how the use of and belief in traditional medicine within different Latino populations can affect the healthcare experience for both provider and patient. Many physicians lack this knowledge and therefore are unsure how to proceed when confronted with these situations; in order to remedy this issue, this project seeks to propose and demonstrate a potential course that would be intended to inform pre-medical and pre-health students about traditional medicine in different Latin American countries so that they will be better prepared.
In this 3-credit course, students will gain awareness and understand the importance of Latino traditional medical practices from the perspective of future medical professionals. Students will learn about concepts such as folk illnesses and traditional religious practices within different Latino populations and will discover how these cultural beliefs can affect a patient’s attitude and cooperation in the medical office.
Through study of the traditional medicines of Puerto Rico, Mexico, and Cuba, students will be exposed to new concepts that will allow them to gain a broader understanding of their future patients, which will allow them to provide the best possible care as a physician. Students will reflect on the importance of having respect for a patient’s cultural beliefs in the medical profession, regardless of their knowledge of Spanish, so that they will be best equipped to handle these situations within the United States and abroad.

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2020-05

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Pass Her The Mic: Why female artists have been pushed to the margins of hip hop spaces and suggestions for how to recenter women in the Arizona hip hop scene

Description

This Barrett thesis is a praxis-oriented research project designed to address issues that women face in hip hop and to give voice to female artists in the Arizona hip hop community specifically. In creating this project, I sought to

This Barrett thesis is a praxis-oriented research project designed to address issues that women face in hip hop and to give voice to female artists in the Arizona hip hop community specifically. In creating this project, I sought to encourage women in my community to create a conversation about their roles in the hip hop scene, to listen to and unite with other female artists in the valley, and to help create the networks and spaces that center the diverse narratives female hip hop artists express which the industry at large currently fails to represent. This paper examines similar research done in the field of hip hop sexism and hip hop feminism across the world, with an emphasis on US hip hop culture, to identify what many hip hop scholars and feminists point to as the sources of sexism in hip hop and the systems that maintain it, focusing on (1) the rap industry’s favoring of sexist lyrics and disfavoring of womxn’s points of view throughout the commercialization of hip hop culture and music, (2) the media’s discrimination against female hip hop artists in their coverage, and (3) the unequal distribution of space and resources allocated to women of color in hip hop resulting from black men’s need for those spaces and resources in order to reassert their masculinity in the face of their exclusion from the widley accepted white hegemonic masculinity they have been barred from. Combining the methods of successful activists in the US with findings from a series of interviews with women from the Arizona hip hop scene, I make recommendations on actions to take in the Arizona scene in order to combat the sexism found in hip hop while maintaining a pro-hip-hop stance throughout.

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2020-05