Matching Items (3)
Description
Experience Ireland is a multimedia interactive website about ten different heritage tourism sites and traditions. The sites range from a farm in Dublin to a fort on the edge of a cliff in the Aran Islands. The website also includes traditions such as storytelling and Irish dancing. Hear from experts, tour guides, and tourists about the history behind each site/tradition and what it means to them.
ContributorsMarples, Megan Dianne (Author) / Muench, Sarah (Thesis director) / Timothy, Dallen (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Watts College of Public Service & Community Solut (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
The following honors thesis analyzes the history of advertising in the state of Arizona since the late 19th century and its overall impact on economic development. Advertising is defined as the action of calling something to the attention of the public, especially by paid announcements; and economic development is defined as the process whereby simple economies are transformed into modern industrial economies. This paper will analyze the influence of key people, events, locations, and publications on consumer behavior and discuss how they contributed to tourism in the state and, subsequently, economic growth. By speaking to experts on Arizona history, economic development and tourism as well as analyzing a variety of historical multimedia, I will discuss how advertising methods evolved over time and how they contributed to increased interest and growth within the state.
ContributorsTatom, Julia Kathryn (Co-author) / Tatom, Julia (Co-author) / Eaton, Dr. John (Thesis director) / Mokwa, Dr. Michael (Committee member) / Department of Marketing (Contributor) / Department of Economics (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This study aims to identify the self-reported sustainability goals, practices, and results of the five largest hotel companies that are headquartered in the United States through a comprehensive content analysis of each of their websites. The five companies included in the study are Best Western International, Wyndham Hotels and Resorts, Choice Hotels International, Hilton Worldwide, and Marriott International. The main focus centered on the qualitative information they shared about their goals and implemented practices across the hotels owned and operated by each company. In addition, the published qualitative data was analyzed to look at the reported results of their implemented practices. The results showed a large variety in the level of information that was shared by each of the five companies.
Information was examined using thirteen indicators of sustainability. Eight indicators were chosen that represented environmental sustainability, plus five indicators that represent social and economic sustainability. Based on the information analyzed, each company received a score for each indicator according to the level of information disclosed. This created a sustainability scorecard, with Marriott and Hilton scoring the highest, Wyndham and Best Western scoring the lowest, and Choice Hotels falling in the middle .In summary, it was determined that Hilton is reporting at the highest level, based on the measured indicators in addition to receiving external assurance on their disclosed results from implemented practices, The other four companies have further steps they should take to better communicate their sustainable practices and overall commitment to sustainability.
Information was examined using thirteen indicators of sustainability. Eight indicators were chosen that represented environmental sustainability, plus five indicators that represent social and economic sustainability. Based on the information analyzed, each company received a score for each indicator according to the level of information disclosed. This created a sustainability scorecard, with Marriott and Hilton scoring the highest, Wyndham and Best Western scoring the lowest, and Choice Hotels falling in the middle .In summary, it was determined that Hilton is reporting at the highest level, based on the measured indicators in addition to receiving external assurance on their disclosed results from implemented practices, The other four companies have further steps they should take to better communicate their sustainable practices and overall commitment to sustainability.
ContributorsStefanowski, Stacey Rita (Author) / Nyaupane, Gyan (Thesis director) / Chhabra, Deepak (Committee member) / Watts College of Public Service & Community Solut (Contributor) / School of Accountancy (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05