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- Creators: Arts, Media and Engineering Sch T
- Creators: Cassidy, Nancy
- Creators: Coleman, Grisha
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
In this creative thesis project I use digital “scrolleytelling” (an interactive scroll-based storytelling) to investigate diversity & inclusion at big tech companies. I wanted to know why diversity numbers were flatlining at Facebook, Apple, Amazon, Microsoft and Google, and took a data journalism approach to explore the relationship between what corporations were saying versus what they were doing. Finally, I critiqued diversity and inclusion by giving examples of how the current way we are addressing D&I is not fixing the problem.
Theoretically, negative shareholders' equity ("deficit") indicates that a business is insolvent. Yet many large, profitable businesses report deficits today. My research focused on the fast-food industry, namely McDonald's, Starbucks, Yum! Brands, and Papa John's, to uncover how these deficits came about and what they mean for investors.