Matching Items (143)
Filtering by

Clear all filters

Description

Classic & Current is a sustainable e-commerce business that provides affordable, appropriate, and fashion-forward business clothes for college female students. Through customer discovery and market analysis, we have identified a need for trendy, affordable business wear that is tailored to a younger demographic. Our strategy includes a circular component where

Classic & Current is a sustainable e-commerce business that provides affordable, appropriate, and fashion-forward business clothes for college female students. Through customer discovery and market analysis, we have identified a need for trendy, affordable business wear that is tailored to a younger demographic. Our strategy includes a circular component where customers can send back items for a discount on a new piece, which will be listed on “Our Closet,” along with hand-picked, thrifted items exclusively available to verified college students at a lower price point. Classic & Current targets females ages 18-25 who are either college students or young professionals in the United States. Our mission is to provide affordable, fashion-forward, work-appropriate, comfortable, and durable clothing while also addressing sustainability concerns. Our marketing efforts will focus on social media, specifically Instagram and TikTok, using micro-influencers and paid advertisements to push our brand and gain traction. Our financial plan includes seeking funding opportunities through ASU’s entrepreneurship programs. Classic & Current distinguishes itself from competitors by providing unique solutions for sustainability while offering elements of a classic wardrobe and trendy, seasonal items to keep customers current.

ContributorsStalcup, Quinn (Author) / Cubillas, Grecia (Co-author) / Byrne, Jared (Thesis director) / Balven, Rachel (Committee member) / McElfish, Alex (Committee member) / Thirunagari, Samay (Committee member) / Barrett, The Honors College (Contributor) / Thunderbird School of Global Management (Contributor) / School of Social and Behavioral Sciences (Contributor)
Created2023-05
DescriptionThis project was completed via W.P Carey school of business and was used to promote a business related idea. Our team developed a bake sale platform that students passionate about baking can sell their goods through our platform
ContributorsSimon, Macy (Author) / Lopez, Ludwig (Co-author) / Schrader , Mikayla (Thesis director) / Hamel, Pierre (Committee member) / Barrett, The Honors College (Contributor) / School of Life Sciences (Contributor)
Created2023-05
Description

We founded an operational startup company and developed a consumable product to sell to ASU students. Our primary objective is the provision of affordable nutritious energy bars to overworked and overwhelmed college students. We aim to support hungry students in efforts to fuel their bodies efficiently and nutritiously; in order

We founded an operational startup company and developed a consumable product to sell to ASU students. Our primary objective is the provision of affordable nutritious energy bars to overworked and overwhelmed college students. We aim to support hungry students in efforts to fuel their bodies efficiently and nutritiously; in order to do so, we donate 20% of our profits to charity to support students in debt. Our business won the Business Catalyst Choice Award for having "the most promising business concept" in the Founder's Lab 2022-23 Cohort.

ContributorsRaghavan, Vishnu (Author) / Saxena, Rishi (Co-author) / Valandra, Grace (Co-author) / Partin, Calvin (Co-author) / Byrne, Jared (Thesis director) / Kneer, Danny (Committee member) / Gajera, Rajnikant (Committee member) / Lee, Christopher (Committee member) / Barrett, The Honors College (Contributor) / School of Politics and Global Studies (Contributor) / Historical, Philosophical & Religious Studies, Sch (Contributor) / Watts College of Public Service & Community Solut (Contributor) / School of International Letters and Cultures (Contributor)
Created2023-05
Description

With an increase in Artificial Intelligence applications in the world of technology, its usage has extended as far as the world of business, with small, medium, and large firms offering both products and services for consumer and business use. Through its historical development, and the devolvement of frameworks, algorithms, and

With an increase in Artificial Intelligence applications in the world of technology, its usage has extended as far as the world of business, with small, medium, and large firms offering both products and services for consumer and business use. Through its historical development, and the devolvement of frameworks, algorithms, and basic toolkits, the application of AI in business was able to flourish. The development of multiple tools such as smart stethoscopes and conversational assistants throughout multiple industries has created a complex commercial enterprise of Artificial Intelligence for the specific genre of business and its applications today are bound to have major effects on the AI applications of tomorrow.

ContributorsPanigrahi, Astha (Author) / Roumina, Kavous (Thesis director) / Bejar, Arturo C. (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / School of Music, Dance and Theatre (Contributor)
Created2023-05
132152-Thumbnail Image.png
Description
I'm a business major. As a matter of fact, I don't have a lot of opportunities to participate in projects where I can design and build things as my engineering friends do. In fact, I'm not good at building things. And perhaps that's why I soon figured out that Engineering

I'm a business major. As a matter of fact, I don't have a lot of opportunities to participate in projects where I can design and build things as my engineering friends do. In fact, I'm not good at building things. And perhaps that's why I soon figured out that Engineering school isn't for me. But business alone seems to be not enough; I crave for something new and exciting and there is nothing more satisfying than seeing a design on paper becoming a tangible product in hands. For that reason, I decided to join InnovationSpace after learning about the program from my professor and my friends who were in the program. My goal through the program is to deliver a product that people find useful, and hopefully, has an impact on their lives.

“InnovationSpace is an entrepreneurial joint venture among the Herberger Institute for Design and the Arts, Ira A. Fulton Schools of Engineering, W.P. Carey School of Business and the Julie Ann Wrigley Global Institute of Sustainability at Arizona State University. The goal […] is to develop products that create market value while serving real societal needs and minimizing impacts on the environment. Put simply, we seek to create products that are progressive, possible and profitable. At the same time, they must have a meaningful impact on the daily lives of ordinary people. InnovationSpace utilizes two fundamental strategies for creating sustainable innovation: a model of new product development known as Integrated Innovation and the emerging field of biomimicry.” — InnovationSpace program syllabus

The focus of the project outlined by Cisco is “to understand the needs of people who face physical, cognitive or sensory disabilities, and develop new products and services for them utilizing the potential of the new technologies called the Internet of Things.” In other words, I am challenged to leverage the Internet of Things technologies to develop a device that benefits individuals with disabilities.

The final product is an automated airport cart — Chariot. Based on stakeholders’ needs interviews, we find that visually impaired people experience difficulties navigating the airport when they need to travel. Many airports attempt to solve this problem by offering wheelchair. However, visually impaired people feel that they are treated unfairly and become dependent on the wheelchairs. Chariot strives to solve this problem by applying the same concept in autonomous vehicle to guide the users through the airport. The users receive their itinerary email that will link to the Chariot app on their phones. When they arrive at the airport, the users simply connect their phones with Chariot and information such as gate number and departure time will be updated in the cart so that Chariot can guide the users to the desired destination. Ultimately, Chariot aims to give visually impaired people more control over their lives.
ContributorsNguyen, Khanh Hoang Tuan (Author) / Trujillo, Rhett (Thesis director) / Hedges, Craig (Committee member) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
131960-Thumbnail Image.png
Description
In this paper, I have designed a business model for a new type of fashion retail
store. This store will perfect the personal styling experience by utilizing customer and
apparel data to make individualized apparel recommendations. The format of this store
will heavily reduce the amount of search time for customers by only

In this paper, I have designed a business model for a new type of fashion retail
store. This store will perfect the personal styling experience by utilizing customer and
apparel data to make individualized apparel recommendations. The format of this store
will heavily reduce the amount of search time for customers by only showing clothing
pieces that each person is likely to purchase, based on predictive analytics. In order to
plan this business model and determine whether a company of this style could be
successful, this paper includes research on the current environment of the fashion
industry, the company’s potential target market segmentation, and tactics for developing
the best customer offering.
ContributorsTrevino, Alexandra (Author) / Riker, Elise (Thesis director) / Schlacter, John (Committee member) / WPC Graduate Programs (Contributor) / School of International Letters and Cultures (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
132087-Thumbnail Image.png
Description
As technology increasingly connects people and economies around the world, learning an additional language is more useful than ever. Acquiring business proficiency in a foreign language makes one more competitive in the workforce and a valuable asset to an organization or company. This thesis is a creative project in the

As technology increasingly connects people and economies around the world, learning an additional language is more useful than ever. Acquiring business proficiency in a foreign language makes one more competitive in the workforce and a valuable asset to an organization or company. This thesis is a creative project in the form of a course syllabus with the intention to expand the knowledge of and encourage critical thinking about Italy’s role in the European and global economy in addition to provide the language skills necessary to compete in the Italian economy. Upon completion of the course, students will become capable and more confident to communicate and work in an Italian work setting.
ContributorsAguilera, Cesar Efren (Author) / Dal Martello, Chiara (Thesis director) / Palaich, Sandra (Committee member) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12
132121-Thumbnail Image.png
Description
Innovation Space is Arizona State University’s capstone style project in which upper division students gain real experience in the startup and product development world by solving real-world problems. These problems were presented to my team by sponsor; LG Electronics. Innovation Space uniquely offered an interdisciplinary glance into “real life” in

Innovation Space is Arizona State University’s capstone style project in which upper division students gain real experience in the startup and product development world by solving real-world problems. These problems were presented to my team by sponsor; LG Electronics. Innovation Space uniquely offered an interdisciplinary glance into “real life” in the months before college graduation. Students are placed on teams with designers, engineers, sustainability majors, and business majors to better reflect the real world. As a business student of this program, I was able to gain and share knowledge from my teammates’ distinct backgrounds; as well as gain the interdisciplinary experience that is key to a college education, specifically to a business student. LG Electronics, our sponsor, brought our team the task of expanding their product line in their “wind comfort” business unit. LG Electronics has created a lighter, more efficient motor for a fan; likely as an answer to their dominating fan competitor, Dyson. LG Electronics wanted to see what our team could do to alter the way people cool their homes, and we responded with three original ideas: a modular, non-centralized A/C unit; a hands-free hair dryer; and a portable 360 degree fan. Our team developed the latter product, and named it Torus. The product was developed over the course of August 2018 to May 2019, ending in a working prototype formally presented to the sponsor and industry professionals. On top of this project, I was directed to also analyze the Innovation Space program for its benefits and drawbacks to a business degree from the W.P. Carey School of Business.
ContributorsSkogebo, Hannah Michelle (Author) / Trujillo, Rhett (Thesis director) / Hedges, Craig (Committee member) / Department of Information Systems (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12
132387-Thumbnail Image.png
Description
Ninety-five employees across three market leading Mexican-based corporations were interviewed to empirically evaluate the level of leadership and teamwork found within the organizations. Employees interviewed ranged in hierarchal ranking from upper-management, middle to lower management, and bluecollar positions. Based on the interviews, employees were judged on four essential characteristics of

Ninety-five employees across three market leading Mexican-based corporations were interviewed to empirically evaluate the level of leadership and teamwork found within the organizations. Employees interviewed ranged in hierarchal ranking from upper-management, middle to lower management, and bluecollar positions. Based on the interviews, employees were judged on four essential characteristics of leadership and three essential traits of teamwork. Each element was scored out of five (=1 not exhibited, =2 rarely exhibited, =3 somewhat exhibited, =4 often exhibited, =5 always exhibited) and summed to compose an overall score for each of the values. Leadership and teamwork were defined using globalized oriented standards to compare how Mexican companies would be assessed if they were to enter international competition. The paper finds that high levels of productivity exists even with deficits of leadership and teamwork are present. It concludes that the managerial strategy is successful due to the culturally accepted behaviors of the Mexican society. It proposes that as Mexico continues to become a more globalized nation, the cultural mannerism will directly contradict working philosophies common to developed nations. Additionally, it suggests that if certain cultural practices were eliminated, Mexico would experience faster assimilation into the global market sphere.
ContributorsCuellar, Daniela Norma (Author) / Roberts, Nancy (Thesis director) / Darra, Manjira (Committee member) / Choubey, Chandra (Committee member) / Department of Economics (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
131804-Thumbnail Image.png
Description
News headlines are filled with unequal treatment in the workplace. However, there are also inspirational stories that encourage young women to face the challenges they are presented as they become executives in corporate America.

The purpose of this study was to interview women executives within corporate America to identify similar

News headlines are filled with unequal treatment in the workplace. However, there are also inspirational stories that encourage young women to face the challenges they are presented as they become executives in corporate America.

The purpose of this study was to interview women executives within corporate America to identify similar means of navigating women-specific issues they may have been presented with within their industry. More specifically, the questions sought to identify how these women became successful within their industry and how their female identities may have provided benefits to them, professionally. Interviewees were selected on a multitude of factors, title and status in company, industry, including availability, mutual connections, and demographics. Interviews were conducted both in person, over the phone, via web video conference and via email. All interviewees were asked the same questions, and interviews ranged from 25-45 minutes each. Each one was recorded and transcribed in order to facilitate comparison between stories, experiences, and other mentions.

The initial intention of analyzing the interviews and stories of these executives was to identify common factors that unified their stories. There were nine categories that the interviews sought to investigate: work-life balance, starting off strong, daily routines, mentorship/support, leadership, impact and legacy, advice and motivation, pros of being a woman, biggest challenges/cons. However, the interviews revealed that there were a plethora of unique factors that identified the stories these women had to tell. Overall, 5/8 of the executives believed that their female identity provided an advantage to them in the corporate sector, 2/8 women said their identity was a neutral factor, and only one woman stated she felt it placed her at a disadvantage. Further, this study concludes that the stories of impenetrable glass ceilings and roadblocks are balanced to some degree by stories of success within the corporate sector. There were 3 key themes for their narratives for success, having a support system, putting yourself first, and giving back.
ContributorsCrawford, Claudia Laine (Author) / Dietrich, John (Thesis director) / Sacks, Jana (Committee member) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05