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- All Subjects: Business
- Creators: Cho, Steve
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
In the preface to On War, Clausewitz describes his work as a series of loosely connected pure nuggets of knowledge. He then states his hope that his nuggets would eventually be connected and consolidated into what he calls a “final casting without dross”. It is the goal of this work to begin that consolidation and take steps towards a final casting and a more comprehensive understanding of war, combining Clausewitz’s models with modern findings not available at the time of On War’s conception. Using Clausewitz’s combat equation as a foundation for a framework on the nature of war, this work will synthesize many of On War’s central concepts, while also expanding upon the terms and mechanics presented in Book One. It is hoped that the resulting model will combine the best of Clausewitz’s findings in a way that makes the sum of the parts greater than the whole, and allows previous findings which were isolated to a particular silo of study to be cross examined for exponential application to the study of war. This may in due time, with additional contributions, result in the ever desired revolution in military affairs and enhance the military sciences for years to come.
This Thesis Project was completed to gain experience in how to create a viable business concept pitch as part of the start-up venture process. During the course of the project the company name–“Vibes Clothing”–and business proposition–“To provide fashion-minded athletic individuals with stylish, versatile, and fully functional luminescent clothing.”–were conceived. However, to further develop the company idea into a viable business concept, market analysis, and customer research were conducted. The identified market conditions and customer desires were then utilized to refine Vibes Clothing's logo, brand, and product. These business and design considerations were then strategically implemented in a men’s-model luminescent clothing prototype. As a further part of ‘the creation of a business concept pitch’–typical of one given at a pitch competition or to a group of investors–a business executive summary and funding pitch presentation were also created. Ultimately, this Thesis Project successfully culminated as a formal business concept pitch; wherein a functional display prototype, business executive summary, and funding pitch presentation were all developed.