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- All Subjects: Business
- Creators: Department of Economics
- Member of: Theses and Dissertations
- Status: Published
Company X once dominated the server chip market, but its share has begun to diminish due to numerous competitors, product delays, and smaller profit margins. This market will only keep growing as advancement and demand for server technologies continues to expand, therefore, regaining market share is of utmost importance for Company X. This project analyzes how Company X can look into regaining server market share through a diversion of funds into emerging markets. The paper highlights the importance of being an early entrant into a relatively untapped, promising regional market by addressing the economics, potential consumers, and competition. Analysis of these factors shows the potential net present value (NPV) that can be achieved by increasing investments in India.
This thesis will focus on increasing the engagement of members within the W.P. Carey Business Ambassadors. This was done by first analyzing the environments the organization exists in: Arizona State University and the W.P. Carey School of Business. Each of these organizations contextualize the Business Ambassadors, providing a structure for the organization to operate within. Next, the organization’s processes are analyzed. This provides a current status of the club to be used a foundation for systematic review. Through this review, it is revealed that members often do the bare minimum required for the organization. In fact, only a select few fully taking advantage of the events offered by the club. To fix this, the management techniques outlined in the thesis’ primary source, Reframing Organizations by Lee Bolman and Terrence Deal, are introduced as ways to assist managers in problem sectors or areas of opportunity. These areas of review are the Structural, Human Resources, Political, and Symbolic frameworks. Each frame is explored and described, eventually being contextualized with the Business Ambassadors organization. These frames then provide insights to ways the organization can invoke greater participation from its members. These solutions include investing in training and mentorship, fulfilling member needs, promoting leadership, and leveraging the symbolic strength of the organization. The paper concludes with next steps for the organization and ways the solutions can be put into action with respect to the club’s goals.