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- All Subjects: Social Media
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
Description
As social media continues to grow, so does the need to have a strong online presence that exhibits a unique personal brand. However, with social media platforms ranging from Twitter to Instagram to LinkedIn, it is a challenge for Millennials to know how to build a personal brand that is appropriate for all potential audiences. More than just friends and family are viewing our social media profiles; it is common practice for potential employers too and it can be difficult to cater our social media for both. This thesis looks at how personal branding has evolved with the rapid expansion of social media and the relationship between the two. It also looks at the importance of personal branding and best/worst practices for social media. Although there is an emphasis of professional networking platforms in my primary research, I also discuss how social media affects our personal, along with our professional, relationships. There is also a focus on the types of perceptions people make about someone’s personal brand based off of what they see on social media. To better understand people’s perceptions of social media as it relates to personal branding, I conducted interviews with job recruiters and administered a survey, which tested recommendations collected from the first interviews.
ContributorsLee, Juliana A (Author) / Montoya, Detra (Thesis director) / Schlacter, John (Committee member) / Department of Finance (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Self-inflicted online crises arise when a company releases materials, such as advertisements or products, that are offensive to stakeholders and consequently cause a negative reaction across online communities. This thesis examines how companies have tried to restore their image after a self-inflicted crisis arose that spoke to a lack of cultural sensitivity and understanding within the organization. Models of crisis communication were analyzed to determine that a crisis has trigger events that can be detected and prevented against. Research on diversity in the workplace and the benefits of fostering a culturally sensitive and aware workplace environment was also analyzed. Finally, image restoration strategies were examined to comprehend how companies use messaging to mitigate crises. From there, three case studies were conducted on three separate self-inflicted online crises that arose from an apparent lack of culturally sensitivity and understanding within an organization, each instance occurring within the past two years. This study then provided an analysis of the background, description, online reaction and company response to each: the PepsiCo advertisement featuring Kendall Jenner, the Gucci sweater appearing to resemble blackface and the Tarte Cosmetics Shape Tape Foundation launch. Image restoration strategies were then identified and analyzed for each case study. Metrics were determined for each case by looking at the reach of posts on social media and also by using Google Trends and Meltwater to discover the extent of media engagement during the length of each crisis. The events explored in each case study all demonstrated an oversight in the pre-crisis stage of each of the organizations, emphasizing the necessity of detection in crisis management planning as a tactic to actively identify potential threats before a triggering event can occur.
ContributorsRichards, Olivia Kathryn (Author) / Gilpin, Dawn (Thesis director) / Bovio, Sonia (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
The objective of this study was to evaluate sustainability knowledge and practices in place at university-associated food pantries across the United States. A survey was sent to university- associated food pantries and responses were collected at a rate of 25% (n=84 of 326) to assess the knowledge and practices of this topic. The pantries surveyed were chosen solely based on ability to contact through email (emails were retrieved from online sources) and about 50% of the 680 university-associated pantries in the United States were sent the survey. The data was analyzed by quantifying the qualitative responses to the 9 sustainability- rated questions addressing zero- waste practice, barriers to offering sustainably sourced foods, types of sustainable donations, desire for sustainable products, and client demand for sustainable products and practices were posed to pantries. Results from this study provided insight into awareness of sustainability in these pantries and also assessed what sustainability practices are already being practiced by these pantries. Among those surveyed, a low percentage of university-associated pantries actually provide sustainably sourced foods (9.5%), but given the choice about a third (38.1%) would choose to offer these foods. It was reported that availability and cost were perceived as main barriers to providing sustainably sourced foods and that a small proportion of pantries teach their clients about zero waste practices, compost, and recycling. There is little client concern about this issue. Most pantries reported recycling more often than composting and also reported participating in some zero-waste practices. These results are unique to this study as not much research has been done in this area to assess environmental sustainability awareness in university-associated food pantries. Further research is required to further evaluate pantries across the nation as this sample size is approximately 12% of all university- associated pantries in the United States.
ContributorsCrowe, Alexandra B (Author) / Bruening, Meredith (Thesis director) / Payne-Sturges, Devon (Committee member) / School of Life Sciences (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Influencer marketing is the latest phenomenon in the consumer marketing industry. Successful influencer sponsorships close the gap between companies and their customers by capitalizing on the connection influencers share with their audience. Producing advertisements more organically and directly, coming from a trustworthy and relatable source leads to greater returns. Therefore, influencer accounts are becoming increasingly popular throughout social media, especially Instagram. For this reason, the main focal point of this paper is to describe how to effectively create an influencer brand by finding a niche and growing an engaged audience on Instagram. Our findings consist of three studies: personal interviews, creating an Instagram account, and analyzing twelve well-known influencers. We first analyzed the environmental trends impacting the social media industry and what this means for a growing influencer. Using our discoveries, we launched an Instagram account, featuring the Nordstrom Twins, learning from the first-hand experience of successful and unsuccessful content strategies. Then, through data collection and analysis of twelve unique twin influencer (twinfluencer) accounts, as well as personal interviews with industry professionals, we established an influencer business strategy. Our research conveys how to increase user interactions and grow an engagement rate on the constantly evolving Instagram platform.
ContributorsNordstrom, Hailey Rose (Co-author) / Nordstrom, Brooke (Co-author) / Smith, Anna (Co-author) / Dong, Xiaodan (Thesis director) / Eaton, Kathryn (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12
Description
this project is about interrupting existing patterns of urban loneliness. the project explores three urban typologies of loneliness and potential interferences for each landscape. obstacles to unloneliness are investigated, such as urban form and social media. each is evaluated for its effect on loneliness and how this effect can be used to influence urbanites to feel less lonely. the focus is on ideas and experimentation. physical interference seeks to challenge preconceptions of what a city is, how one experiences the urban environment, and the role social media plays in our daily lives. the goal is to determine a spatial representation of the effect urbanism and social media have on loneliness and to use that to suggest a new typology of public space to promote unloneliness within phoenix, san francisco, and new york city. physical interference is a manifestation of ideas surrounding the modern urban experience.
ContributorsMedeiros, Camille Nicole (Author) / Maddock, Bryan (Thesis director) / Neveu, Marc (Thesis director) / Cloutier, Scott (Committee member) / School of Sustainability (Contributor) / The Design School (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Social media has changed the way communities consume their news and while much research has been done on how news organizations have adapted to this phenomenon, not all aspects of social media use for news have been studied. This study analyzes the use of Facebook Live videos in four local Phoenix news stations for the purpose of providing news to the audiences. This thesis is an analysis of 56 videos, 14 videos from each of the four news stations that specifically examined how local newsrooms use Facebook Lives to engage audiences when they are off the air and how they inform the community. Findings provide insight on views, shares, and reactions from each newsroom as well as common themes seen throughout the content.
Key words: Social media, Facebook Live, audience engagement, critical information needs, local news
Key words: Social media, Facebook Live, audience engagement, critical information needs, local news
ContributorsMorehead, Mikayla Jordan (Author) / Chadha, Monica (Thesis director) / Kwon, Hazel (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / School of Politics and Global Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
With the development of technology, using photographs to measure plate waste is an increasing
trend. These photographs are later analyzed when the data is being entered into a form or
system. Previously, these forms or systems have not been assessed for usability. This research
study looks at three iterations of a digital plate waste observation system developed for the
School Lunch Study at Arizona State University. The System Usability Scale was used to
understand the functionality of the digital plate waste observation system. An area for free
responses was used to understand aspects of the system that were liked by research assistants
and what technical difficulties the research assistants encountered. These responses were used to
develop the next version of the digital plate waste observation system. Time to complete a task
was calculated to see the trends across all versions of the system. With each version, the System
Usability Scale scores increased along with the time to complete a task. This study found that
following the workflow of research assistants, being able to manipulate a photograph, having
menu items populated, and decreasing the amount of typing performed by adding selections to be
useful design aspects. Future digital plate waste observation systems can implement the
successful design aspects of this system, be aware of errors experienced, and implement helpful
features not found in this system. Future studies can look at the effect proctored training sessions
have on the time to complete a task and the relation of System Usability Scale scores with the
success of data entry.
trend. These photographs are later analyzed when the data is being entered into a form or
system. Previously, these forms or systems have not been assessed for usability. This research
study looks at three iterations of a digital plate waste observation system developed for the
School Lunch Study at Arizona State University. The System Usability Scale was used to
understand the functionality of the digital plate waste observation system. An area for free
responses was used to understand aspects of the system that were liked by research assistants
and what technical difficulties the research assistants encountered. These responses were used to
develop the next version of the digital plate waste observation system. Time to complete a task
was calculated to see the trends across all versions of the system. With each version, the System
Usability Scale scores increased along with the time to complete a task. This study found that
following the workflow of research assistants, being able to manipulate a photograph, having
menu items populated, and decreasing the amount of typing performed by adding selections to be
useful design aspects. Future digital plate waste observation systems can implement the
successful design aspects of this system, be aware of errors experienced, and implement helpful
features not found in this system. Future studies can look at the effect proctored training sessions
have on the time to complete a task and the relation of System Usability Scale scores with the
success of data entry.
ContributorsStott, Dahlia (Author) / Adams, Marc (Thesis director) / Barto, Henry (Committee member) / College of Health Solutions (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12
Description
This project examines and builds a digital strategy for a college student-run organization, The Mouseketeers @ ASU, at Arizona State University. The strategy aimed to improve the club’s audience and engagement online and ultimately in person. The Mouseketeers @ ASU assists students with finding careers and connections within the Walt Disney Company while also bringing together students with similar interests. By identifying key interests of the target audience and combining this with numerous preferred social media techniques, the club will gain sources and participation through a new audience. Key components of this thesis are the creation of a new website and the use of three social media platforms. Because the internet is always changing, the analytics are taken from each of these platforms to always improve the overall strategy in order to reach the goal.
ContributorsMcdaniel, Caitlynn Belle (Co-author) / McDaniel, Caitlynn (Co-author) / Bonilla, Luis (Thesis director) / Turner, Brian (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Prior studies of Mourning Doves have observed no changed in glucose in response to either a high fat “chow” diet or a white bread diet. In the current feeding study, we fed doves an urban diet, high in carbohydrates, fat, and sodium, which is representative of typical American nutrition accessible to the avian population in an urbanized environment. Based on studies of other avian species that examined the effects of an urban diet on physiology, I hypothesized that doves fed an urban diet would have increased plasma glucose and sodium, which would promote an increase in plasma osmolality. This hypothesis was based on preliminary data that found birds fed an urban diet developed impaired vasodilation compared to seed diet control birds. Therefore, differences in plasma glucose, sodium, and osmolality were examined as increases may contribute to the impairment. Adult doves of both sexes were captured on the Arizona State University, Tempe campus. Doves were placed in two dietary groups: an urban diet consisting of a 50/50 ratio of French fries and nutritionally-balanced bird seed (n=7) and a control group of only the seed diet (n=6). Following the four-week diets, birds were euthanized, and cardiac plasma samples were collected from birds to measure glucose, sodium, and osmolality. There were no significant differences between the two study groups in plasma glucose concentration (p=0.445), sodium concentration (p=0.731), or osmolality (p=0.692). Sodium concentrations were signficantly more variable in birds consuming a seed diet than those that were provided the mixed French fry and seed diet (p=0.014). These results suggest that glucose, sodium, and osmolality likely do not contribute to the altered vasodilation of doves fed an urban diet and that such a diet may not be as detrimental to the doves health given their phenotypic flexibility.
ContributorsKayata, Lana (Author) / Sweazea, Karen (Thesis director) / Deviche, Pierre (Committee member) / Basile, Anthony (Committee member) / School of Life Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The majority of athletes think there is one ‘right’ way to eat. However, eating and fueling yourbody are highly individualized, especially for female athletes. We evaluated the eating habits of female student-athletes at Arizona State University (ASU) by looking at how they chose to fuel their bodies for training and competition. Through interviews with six female student-athletes, two Registered Dieticians, and one Sports Performance Director all from ASU, we were able to find that, while there were some common eating trends, sports nutrition is individualized. We also learned that student-athletes have room for improvement when it comes to nutrition education.
Link to documentary on YouTube https://www.youtube.com/watch?v=v1JfwZc31Bk
Link to documentary on YouTube https://www.youtube.com/watch?v=v1JfwZc31Bk
ContributorsLundberg, Ellyson (Co-author) / Woodard, Kara (Co-author) / Miller, Michelle (Thesis director) / Romero, Jose (Thesis director) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05