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Purpose: This thesis studies the effectiveness of various recruitment strategies directed towards college students in the interest of acquiring the best talent for internships and full-time career opportunities after graduation. The purpose of this thesis is to develop an understanding about what current students respond to when it comes to

Purpose: This thesis studies the effectiveness of various recruitment strategies directed towards college students in the interest of acquiring the best talent for internships and full-time career opportunities after graduation. The purpose of this thesis is to develop an understanding about what current students respond to when it comes to efforts companies make to recruit for employment and then to provide suggestions to improve recruitment strategies. Methodology: In addition to research of existing literature, a survey was given to students at Arizona State University, in order to determine students' reactions to recruitment strategies used by companies. Differences in reactions will be examined by talent, as well as position, gender, school of discipline, and age. Findings: Through the research conducted, I found that personalized efforts are not necessarily always preferred by students. Mass efforts, such as career fairs and job postings, hold a lot of weight and influence in a decision. Two personalized recruitment efforts that should be noted are interaction with the HR team and direct emails. Reputation also plays a significant part in the recruitment of students on campus. Establishing a well-known and liked reputation within the different areas of reputation is vital to the recruitment of students.
ContributorsHoeck, Sarah Rose (Author) / LePine, Marcie (Thesis director) / Harthun, Jyll (Committee member) / Barrett, The Honors College (Contributor) / T. Denny Sanford School of Social and Family Dynamics (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor)
Created2014-05
Description

As social media and technology continue to impact the way students communicate and receive information, it is encouraged that university student-run organizations utilize social media platforms as a tool to further the development of their organizations. Social media platforms allow student organizations to network, promote awareness of their organizations, current

As social media and technology continue to impact the way students communicate and receive information, it is encouraged that university student-run organizations utilize social media platforms as a tool to further the development of their organizations. Social media platforms allow student organizations to network, promote awareness of their organizations, current campus events, and provide the opportunity to develop strong associations and interactions among students. Overall, student-run organizations currently utilize a wide variety of social media; however, frequently it is used without a clear understanding of its role and best practices, which could lead to a loss of effectiveness in their communication with students. Therefore, these factors suggest the need for university student-run organizations to recognize and understand the opportunities that effective social media strategies can bring as a communication tool to enhance student engagement.

ContributorsBastien, Kimberly L (Author) / Byrne, Jared (Thesis director) / LaRoche, Catherine-Ann (Committee member) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Department of Marketing (Contributor) / WPC Graduate Programs (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description

Objective: This study looked at three key variables of fear of COVID-19, preventative behaviors, and vaccination intent among college students in the United Sates. In addition, the three key variables were compared between genders, age groups, race groups, and over time to see if there were any significant findings. <br/>Method:

Objective: This study looked at three key variables of fear of COVID-19, preventative behaviors, and vaccination intent among college students in the United Sates. In addition, the three key variables were compared between genders, age groups, race groups, and over time to see if there were any significant findings. <br/>Method: This longitudinal study consisted of two anonymous online surveys administered on REDCap before and after a COVID-19 vaccine became available. <br/>Results: The findings suggested positive correlations between students’ fear of COVID-19 and their preventative behaviors with the passing of time. Hispanic/Latino participants had significantly higher fear of COVID-19 scores compared to Non-Hispanic Whites and other races at Wave I and II. Participants between 25 and 30 years old had a marginally greater difference fear of COVID-19 score compared to those less than 25. Females had significantly higher mean preventative behavior score than males at Wave II. There was a significant association between race/ethnicity groups and vaccination intent. <br/>Conclusion: Knowing why different groups do not engage in recommended preventative behaviors or receive vaccinations can tell us more about what tailored interventions may need to be developed and implemented to promote health and wellbeing in this population. Further research needs to be done regarding race, gender, and age and how these different groups of college students are responding to COVID-19 and why.

ContributorsFones, Shaelyn Kaye (Author) / Chen, Angela (Thesis director) / Han, SeungYong (Committee member) / Edson College of Nursing and Health Innovation (Contributor) / Department of Psychology (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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“College Students' Perceived Risk of COVID-19 Infection, Protective Behaviors, and Vaccination Intent” is a thesis project based on research conducted from the end of 2020 to the beginning of 2021. This project investigated various protective behavior factors against the Coronavirus (COVID-19) based on gender, race/ethnicity, and financial difficulty of college

“College Students' Perceived Risk of COVID-19 Infection, Protective Behaviors, and Vaccination Intent” is a thesis project based on research conducted from the end of 2020 to the beginning of 2021. This project investigated various protective behavior factors against the Coronavirus (COVID-19) based on gender, race/ethnicity, and financial difficulty of college students in the United States. The plan for this thesis project was to send out two surveys through Amazon Mturk to a group of 500 college students. The first survey further narrowed down the sample size to include only the participants who met the eligibility factors. A second larger survey was sent to this sample which included the data for this research project. This paper will explore the topics of perceived risk of becoming infected with COVID-19, preventive behaviors, vaccination intent based on gender, race/ethnicity, and financial difficulty.

ContributorsMattingly, Haley Nicole (Author) / Chen, Angela (Thesis director) / Han, SeungYong (Committee member) / Edson College of Nursing and Health Innovation (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
ContributorsBarrera, Lillian (Author) / Riker, Elise (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2024-05
Description
Data collected from surveys is an important factor in improving business decisions and gaining insight into consumers. Data from college students specifically is commonly used, thus it is important to understand how to reach this population. In order to better understand the survey-taking habits of college students, incentivization was

Data collected from surveys is an important factor in improving business decisions and gaining insight into consumers. Data from college students specifically is commonly used, thus it is important to understand how to reach this population. In order to better understand the survey-taking habits of college students, incentivization was explored through both surveys and interviews. Research participants chose between a guaranteed incentive (a $10 gift card) or a non-guaranteed incentive (being entered into a $100 gift card drawing), From the data, it was found that the majority of students prefer a guaranteed incentive, especially when it comes to finishing a survey.
ContributorsBarrera, Lillian (Author) / Riker, Elise (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2024-05
ContributorsBarrera, Lillian (Author) / Riker, Elise (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2024-05
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Description
Background: It is estimated that 50% of all mental illness arises prior to age 14, an incident attributed in part to disruptions and imbalances within the family system. Equine assisted learning is a complementary and alternative approach to family therapy which is being used increasingly to promote mental health in

Background: It is estimated that 50% of all mental illness arises prior to age 14, an incident attributed in part to disruptions and imbalances within the family system. Equine assisted learning is a complementary and alternative approach to family therapy which is being used increasingly to promote mental health in both adults and children. This study sought to build and deliver an evidence-based, family-centered equine assisted learning program aimed at promoting family function, family satisfaction and child social-emotional competence, and to measure its acceptability and preliminary effect.

Method: Twenty families with children 10 years and older were recruited to participate in a 3-week equine assisted learning program at a therapeutic riding center in Phoenix, Arizona. Sessions included groundwork activities with horses used to promote life skills using experiential learning theory. The study design included a mixed-method quasi-experimental one-group pretest posttest design using the following mental health instruments: Devereaux Student Strengths Assessment, Brief Family Assessment Measure (3 dimensions), and Family Satisfaction Scale to measure child social-emotional competence, family function, and family satisfaction, respectively. Acceptability was determined using a Likert-type questionnaire with open-ended questions to gain a qualitative thematic perspective of the experience.

Results: Preliminary pretest and posttest comparisons were statistically significant for improvements in family satisfaction (p = 0.001, M = -5.84, SD = 5.63), all three domains of family function (General Scale: p = 0.005, M = 6.84, SD = 9.20; Self-Rating Scale: p = 0.050, M = 6.53, SD = 12.89; and Dyadic Relationship Scale: p = 0.028, M = 3.47, SD = 7.18), and child social-emotional competence (p = 0.015, M = -4.05, SD 5.95). Effect sizes were moderate to large (d > 0.5) for all but one instrument (Self-Rating Scale), suggesting a considerable magnitude of change over the three-week period. The intervention was highly accepted among both children and adults. Themes of proximity, self-discovery, and regard for others emerged during evaluation of qualitative findings. Longitudinal comparisons of baseline and 3-month follow-up remain in-progress, a topic available for future discussion.

Discussion: Results help to validate equine assisted learning as a valuable tool in the promotion of child social-emotional intelligence strengthened in part by the promotion of family function and family satisfaction. For mental health professionals, these results serve as a reminder of the alternatives that are available, as well as the importance of partnerships within the community. For therapeutic riding centers, these results help equine professionals validate their programs and gain a foothold within the scientific community. Additionally, they invite future riding centers to follow course in incorporating evidence into their programs and examining new directions for growth within the mental health community.
ContributorsSolarz, Allison (Author) / Chen, Angela (Thesis advisor)
Created2019-05-02
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Description
This thesis considers various studies related to how COVID-19 has affected college students worldwide. This project provides an early examination of the literature in an effort to identify emerging themes, common global experiences, and areas still to be studied. First this project looks at how COVID-19 has exacerbated technological inequities,

This thesis considers various studies related to how COVID-19 has affected college students worldwide. This project provides an early examination of the literature in an effort to identify emerging themes, common global experiences, and areas still to be studied. First this project looks at how COVID-19 has exacerbated technological inequities, including the impacts of the digital divide on college students’ educations. This project shows how the lack of access to technology and the digital divide has deprived students of educational opportunities and has impacted their overall quality of education. Second, this project looks at the mental health impacts of the pandemic on college students. College students are already a very vulnerable population to begin with, and COVID-19 further exacerbated mental health issues among these students. Third, this project looks at findings about gender differences and the impacts of COVID-19 based on gender. This project also explores the positive impacts of the pandemic, and finally concludes with ideas for future research going forward, as well as solutions to the problems addressed in the project. This project reviews literature from a global perspective. Many of the studies in this project are taken from international university student populations, as it is important to compare how university students worldwide reacted to and were impacted by the pandemic. Taking this global view into perspective is necessary to formulate methods of action in the possible occurrence of a future health crisis of this scale.
ContributorsVan Tilborg, Natalie (Author) / O'Flaherty, Katherine (Thesis director) / Rendell, Dawn (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor) / Department of Marketing (Contributor)
Created2022-05