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- All Subjects: Methodology
- Creators: Bowers, Nicole
- Creators: Daer, Alice R
Description
I began this thesis because I was confused about economics. I wondered why there were so many different models. I didn't understand how they fit together. I was also confused by the assumptions being made. For instance, the assumption that humans are rational utility-maximizers did not seem to agree with my own experiences. With my director Dr. Edward Schlee's help, my thesis has become an inquiry into the state of economic methodology, both in theory and in practice. The questions that drive this paper are: How do economists choose between theories? What is the purpose of economic theory? What is the role of empirical data in assessing models? What role do assumptions play in theory evaluation, and should assumptions make sense? Part I: Methodology is the theoretical portion of the paper. I summarize the essential arguments of the two main schools of thought in economic methodology, and argue for an updated methodology. In Part II: A case study: The expected utility hypothesis, I examine methodology in practice by assessing a handful of studies that seek to test the expected utility hypothesis. Interestingly, I find that there is a different between what economists say they are doing, and what they actually seem to be doing. Throughout this paper, I restrict my analysis to microeconomic theory, simply because this is the area with which I am more familiar. I intend this paper to be a guide for my fellow students and rising economists, as well as for already practicing economists. I hope it helps the reader better understand methodology and improve her own practice.
ContributorsKang, Dominique (Author) / Schlee, Edward (Thesis director) / Schoellman, Todd (Committee member) / Boerner, Rochus (Committee member) / Barrett, The Honors College (Contributor)
Created2013-05
Description
Increasing numbers of biomedical products have become eligible for over-the-counter sale in contemporary American consumer culture. What was once the realm of the clinical has moved into the realm of the domestic, with the consumer as the interpreter of health issues and communication. This dissertation examines the user experience with the marketing and design of packaging of home pregnancy tests. Studies indicate that more than one-third of women of reproductive age in the U.S. have used a home pregnancy test, yet the test is marketed to a specific demographic of user: one who is white, affluent, and married. How are users’ experiences affected, and how do different methodological frameworks yield results for the study of these user experiences?
In this project, I conduct a series of methodological case studies to show how each reveal various aspects of the user experience of home pregnancy testing. I begin with a case study of three brands of home pregnancy tests, using visual-material rhetorical analysis to uncover the cultural values implicit in packaging. I then move to two case studies involving the results of a National Institutes of Health survey of pregnancy test users. I employ a thematic analysis framework to analyze demographic information about users and to contextualize their narratives. I also conduct corpus linguistics and semantic network analysis with the same data set to model patterns in language. From these varying approaches, each with different underlying assumptions, nuanced aspects of the user experience with the product and its communication emerge. For example, the user’s life circumstances change from initial to subsequent pregnancy test purchase and use so as to suggest more desire for a positive result with subsequent testing, yet many users across these categories express some degree of discomfort when purchasing this product.
I conclude with suggestions based on this research for more ethically informed pregnancy test marketing, and outline avenues for future research for evaluation of home pregnancy test user experience. I finally discuss the implications of multiple methodological approaches for transdisciplinary humanities project design, implementation, and evaluation, with emphasis on the digital and medical humanities.
In this project, I conduct a series of methodological case studies to show how each reveal various aspects of the user experience of home pregnancy testing. I begin with a case study of three brands of home pregnancy tests, using visual-material rhetorical analysis to uncover the cultural values implicit in packaging. I then move to two case studies involving the results of a National Institutes of Health survey of pregnancy test users. I employ a thematic analysis framework to analyze demographic information about users and to contextualize their narratives. I also conduct corpus linguistics and semantic network analysis with the same data set to model patterns in language. From these varying approaches, each with different underlying assumptions, nuanced aspects of the user experience with the product and its communication emerge. For example, the user’s life circumstances change from initial to subsequent pregnancy test purchase and use so as to suggest more desire for a positive result with subsequent testing, yet many users across these categories express some degree of discomfort when purchasing this product.
I conclude with suggestions based on this research for more ethically informed pregnancy test marketing, and outline avenues for future research for evaluation of home pregnancy test user experience. I finally discuss the implications of multiple methodological approaches for transdisciplinary humanities project design, implementation, and evaluation, with emphasis on the digital and medical humanities.
ContributorsOpel, Dawn S (Author) / Goggin, Maureen Daly (Thesis advisor) / Daer, Alice R (Committee member) / Wernimont, Jacqueline (Committee member) / Arizona State University (Publisher)
Created2015
Description
This dissertation deals with the confluence of neoliberal and dominant Western social pressures in tension with researchers and educators striving toward a more sustainable world in light of the Anthropocene. Although scientists see the Anthropocene as a problem of human activity and environmental degradation, many social scientists and humanities researchers also see it as a problem with entrenched ways of thought. Current ways of thought complicit in the making of the Anthropocene include centering all thought, control, and agency in the radically individual human, centering science as the only legitimate access to knowledge, and presenting that knowledge as apolitical absolute truth. I engage in research creation activated by the minor gestures of human/nature entanglement in the Anthropocene and the promise of place in environmental and sustainability education. As such, I embark on the invention of a new ecology of practices that takes the process philosophy of Alfred North Whitehead as their guiding foundation. As part of this invention circumventing normative neoliberal and Western logics, I take Ajo, Arizona and the surrounding Sonoran Desert as a partner in more-than-human process inquiry. I live in Ajo and explore the Sonoran Desert for four months of data generation employing basic techniques of ethnography divorced from their neopositivist founding theories.
Bodies generated from my entanglement with Ajo and the desert participate in inventing Remixing Data Experiences (RDE), a novel data engagement technique. Through RDE, my more-than-human partners and I create ideas by engaging in arts-based techniques that form multimedia art-workings. The ideas generated include Oasis, Decline, Celebrate, Precarity, and Directions. I respond to each idea through anarchival written texts in a variety of genres including ethnographic memoir, short fiction, essay, ballad, and talk poem. I put these ideas into conversation with current methodological and education literature to illustrate that aesthetic-based inquiry contributes new ways forward in the Anthropocene. These new ways include rhythms of certainty and uncertainty in knowledge creation, participating in reciprocal affective capabilities of bodies in joyful knowing, developing modest abstractions that frequently engage concrete experience, and inclusion of aesthetic experiences in learning and inquiry.
ContributorsBowers, Nicole (Author) / Carlson, David L (Thesis advisor) / Koro, Mirka (Committee member) / Jordan, Michelle (Committee member) / Arizona State University (Publisher)
Created2021
Description
This multimodal study brought an open, constructively critical challenge to the standard means of process in, and knowledge production from, qualitative inquiry. Using as a context, dyslexia, and the assistive technology lifeworlds of postsecondary students, this study co-partnered with six college students with dyslexia. Co-partnership allowed for an emergence of new awareness that the experience of dyslexia and assistive technology is mediated through innumerable dynamics of interactions with and through the world. Methodologically, the study suggested that it is possible to: (a) situate, center, and validate disability throughout all phases of qualitative inquiry; (b) make the discrete parts of action research more inclusive of disability; (c) reduce physical and intellectual access barriers to qualitative inquiry; and (d) regard as reasonable and rigorous research that is produced by bodies and minds that may not process information in typical ways. Emancipatory action research was used to thread together an understanding of the complexities of self, being, and reality for a marginalized group and how systems, structures, interactions, spaces, and language are superimposed on experiences of disability. The emancipatory spirited study allowed space for co-constructed meaning making through dynamic multimodalities of method including audio-visual data co-constructed through narrative storytelling; an analysis through deep listening and video editing – illuminating ‘bright spots’ in the broader lifeworld perspective of dyslexia and assistive technology. The innovative co-constructed products of the dissertation were a 2-hour film, a researcher reflection video, professional development guides for assistive technology and qualitative inquiry, and a methods chapter as part of an edited book prospectus. By engaging with this study, the audience will experience consciousness raising with respect to disability experience and witness a reclaiming of the voice of that experience through inclusive research. This study offers a transformative perspective for future work by inviting critical consideration and co-construction of meaning of an expanded conceptualization of assistive technology as an embodied, negotiated experience; and increases awareness that diverse bodyminds offer powerful narratives of diversity in the human condition and why that matters. .
ContributorsBunch, Jacob Colby (Author) / Graves-Wolf, Leigh (Thesis advisor) / Bowers, Nicole (Thesis advisor) / Harrop, Lance (Committee member) / Nusbaum, Emily A. (Committee member) / Arizona State University (Publisher)
Created2023