Matching Items (3)
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- All Subjects: Viral Marketing
- All Subjects: Renewable energy sources
- Creators: Maltz, Arnold
- Member of: Theses and Dissertations
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
- Status: Published
Evaluation of sustainability in development projects utilizing renewable energy products in Zimbabwe
Description
The problem concerning the access to energy has become an increasingly acute matter of concern in low-income areas. Currently an estimated 1.2 billion people don't have access to energy (IEA, 2014). Following the declaration of 2012 as "The International Year of Sustainable Energy for All" by the United Nations General Assembly (UNDP, 2014), this alarming situation of energy poverty has resulted in the creation of new partnerships between governments, NGOs (Non-Governmental Organization), and large multi-national corporations.
This study is focused on the evaluation of sustainability of a development project in Gutu, Zimbabwe that is initiated by Schneider Electric Corporation's BipBop Program. This program aims to provide access to energy via photo-voltaic cells and battery kits for daily use. It is expected that this project will have a high impact on sustainable development, and creation of value, which in turn is expected to allow participation in global supply chains.
The results gathered from the analysis show that the development project to be piloted in Gutu, Zimbabwe is likely to have a "high impact on sustainability". The project is therefore considered an effective sustainable development project that aims to promote, and develop local Zimbabwean markets through increased transactions and the creation of sustainable supply chains that are expected to recruit Zimbabwe into the global value chains.
This study is focused on the evaluation of sustainability of a development project in Gutu, Zimbabwe that is initiated by Schneider Electric Corporation's BipBop Program. This program aims to provide access to energy via photo-voltaic cells and battery kits for daily use. It is expected that this project will have a high impact on sustainable development, and creation of value, which in turn is expected to allow participation in global supply chains.
The results gathered from the analysis show that the development project to be piloted in Gutu, Zimbabwe is likely to have a "high impact on sustainability". The project is therefore considered an effective sustainable development project that aims to promote, and develop local Zimbabwean markets through increased transactions and the creation of sustainable supply chains that are expected to recruit Zimbabwe into the global value chains.
ContributorsDemirciler, Barlas (Author) / Parmentier, Mary Jane (Thesis advisor) / Grossman, Gary (Committee member) / Maltz, Arnold (Committee member) / Arizona State University (Publisher)
Created2014
Description
Social shopping has emerged as a popular online retailing segment. Social shopping revolves around online communities that bring consumers together to shop for deals. Online retailers have been making significant investments to encourage consumers to join online communities linked to their websites in the hope that social interactions among consumers will increase consumption rates. However, the assumption that social interactions increase consumption rates in social shopping remains largely untested in empirical settings. Also, the mechanisms of such an effect remain unclear. Moreover, extant literature has overlooked the role played by elements of the marketing mix, including product characteristics and the commercial context, in defining the effect that social interaction mechanisms have on consumption rates in this focused context. Furthermore, common knowledge in the operations management discipline challenges the largely held assumption, in the social interactions literature, that increasing consumption rates will always be beneficial to online retailers. Higher consumption rates may lead to stockouts, leading to lower service levels. This dissertation develops and empirically tests a theoretical framework that addresses these managerially relevant issues. Specifically, the investigation centers on the effects of social interaction mechanisms on consumption rates in social shopping. In turn, it assesses the nature of the relationship between consumption rates and service levels, after controlling for inventory provision. Finally, it assesses the role played by elements of the marketing mix in defining the relationship between social interaction mechanisms and consumption rates in this focused context. The research methodology uses experiments as the primary source of data collection, and employs econometrics techniques to statistically assess the conceptual framework. The results from the empirical analysis provide interesting insights. First, they unveil influential consumers in social shopping according to relational and structural elements of the social network of consumers and time of purchase. Second, the influence of early buyers' purchases on consumption rates becomes weaker when the quality of the products being offered as part of a deal increases, but it becomes stronger when the price of those products increases. Finally, as deals' consumption rates increase, their service levels decrease at a faster pace.
ContributorsSodero, Annibal (Author) / Rabinovich, Elliot (Thesis advisor) / Sinha, Rajiv (Committee member) / Maltz, Arnold (Committee member) / Arizona State University (Publisher)
Created2012
Description
This thesis provides a conceptualization and evaluation of the different dimensions of viral marketing (i.e., good digital strategy, viral and mega viral), as well as an identification of what triggers consumers to share videos and other digital content made by and for brands. In addition, based off of the research and three case studies that exemplify viral marketing (i.e. Nike, Blendtec and Old Spice), this thesis provides an application of viral marketing to the brand JanSport.
ContributorsMelby, Lauren Elizabeth (Author) / Ostrom, Amy (Thesis director) / Giles, Bret (Committee member) / Krisay, Alexis (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2013-05