In this paper, our Founders Lab team members — Jacob Benevento, Sydney Evans, and Alec Whiteley — recount the year-long entrepreneurial journey that led to the creation and launch of our venture, Certified Circular. Certified Circular is a program that certifies on-campus events for implementing circular practices into their activities as well as off-campus businesses. The venture was formed in response to our group’s propelling question and industry selection, which called on us to create and market a venture within the ethical circular economy.

Though about 75 percent of American waste is recyclable, only 30 percent of it is actually recycled and less than ten percent of plastics disposed of in the United States in 2015 were recycled. A statistic like this demonstrates the immense need to increase recycling rates in order to move towards cultivating a circular economy and benefiting the environment. With Arizona State University’s (ASU) extensive population of on-campus students and faculty, our team was determined to create a solution that would increase recycling rates. After conducting initial market research, our team incentives or education. We conducted market research through student surveys to determine the level of knowledge of our target audience and barriers to entry for local recycling and composting resources. Further, we gained insight into the medium of recycling and sustainability programs they would be interested in participating in. Overall, the results of our surveys demonstrated that a majority of students were interested in participating in these programs, if they were not already involved, and most students on-campus already had access to these resources. Despite having access to these sustainable practices, we identified a knowledge gap between students and their information on how to properly execute sustainable practices such as composting and recycling. In order to address this audience, our team created Circulearning, an educational program that aims to bridge the gap of knowledge and address immediate concerns regarding circular economy topics. By engaging audiences through our quick, accessible educational modules and teaching them about circular practices, we aim to inspire everyone to implement these practices into their own lives. Though our team began the initiative with a focus on implementing these practices solely to ASU campus, we decided to expand our target audience to implement educational programs at all levels after discovering the interest and need for this resource in our community. Our team is extremely excited that our Circulearning educational modules have been shared with a broad audience including students at Mesa Skyline High School, ASU students, and additional connections outside of ASU. With Circulearning, we will educate and inspire people of all ages to live more sustainably and better the environment in which we live.

The purpose of this thesis is to gain exposure to current supply chain research topics through attendance of four seminars. The first portion of this paper includes summaries of each of the four seminars that I attended. These summaries are followed by an analysis of sustainable Styrofoam alternatives with a focus on factors deterring widespread use of these alternatives. This topic relates to the first seminar I attended, presented by Dr. Karen Donohue from the University of Minnesota. Specific areas of Donohue’s presentation — the shift toward e-commerce, and consolidated shipping with reduced packaging— sparked my interest in available alternatives for a popular, but unsustainable, packaging material: Styrofoam. I primarily considered journals and articles for the second portion of this thesis, but I also investigated these alternatives through visiting manufacturer websites discussing available products, production processes, and other available information.

Sustainability is a critical global issue that requires urgent action at all levels, as emphasized by the U.N. 2030 Agenda for Sustainable Development. Education has been identified as a key driver for advancing sustainability globally, and higher education institutions are uniquely positioned to contribute to the social, economic, and environmental transformations required to tackle the world's most pressing issues due to their capacities to produce groundbreaking research, innovative solutions, and critical education to address sustainability issues across disciplines. However, these efforts alone are not enough to confront the sustainability challenges we face in the present and future, as ultimately, change for sustainability must occur in human behavior at the community and individual levels. Universities can play a key role in promoting behavior change due to their status as living laboratories, and their responsibility to prepare students, regardless of discipline, for addressing the challenges they will face as leaders in the future. By addressing student behavior change for sustainability, universities can create a model for changing community behaviors and produce future leaders in all disciplines that will be prepared to confront global sustainability issues. As a university recognized for its dedication to sustainability, this study addresses barriers to behavior change for sustainability in students at Arizona State University (ASU). Despite ASU’s championing of sustainability, the overall university community has yet to consistently practice sustainable behaviors, especially students. To understand why sustainable behaviors are not being practiced at ASU, interviews with ASU students, staff, and faculty find barriers to behavior change at the university pertaining to university infrastructure, campus culture, messaging, and student engagement. The study recommends actions to address these issues, as well as recommends further research into the individual sustainability issues where these barriers occur.

This paper examines how marketing has been used as a tool to promote awareness among consumers about environmental issues and to encourage them to make sustainable choices. Marketing campaigns have been instrumental in the widespread adoption of sustainable practices such as recycling, second-hand shopping, and reducing personal waste. As consumers become more conscious of their choices, companies use green marketing to capitalize on these social trends. While many companies do have the intent to sell a truly sustainable product to fulfill customer needs, others simply use the label to profit, without putting forth a sustainable product. This practice is referred to as “greenwashing.” The Federal Trade Commission (FTC) has put forth regulatory guidelines to combat this issue, but does not seem to have the necessary resources to penalize companies who do not follow the regulations. In fact, there are many guidelines that are optional for companies to follow, but not mandatory, making it difficult to spot false claims. We conducted two surveys of over 300 college students to assess their perceptions of sustainability and how it influences their everyday choices. We asked questions about perceived sustainability of various brands, some of which with known sustainability campaigns, and others without. We found that many students hold similar perceptions of sustainability and saw interesting trends in how sustainability affects their day-to-day purchase habits.

New Leaf was founded with the mission to address the environmental, health, and sustainability consequences of paper production today. We explored the sourcing and foundations of paper needs, supporting our assumption that paper can be created from agricultural waste. We solidified a business plan using agricultural waste after considerable sourcing research and expert and consumerism input. We determined that using forest foliage that is a potential fire hazard from a national forest could be used as a source to make alternative paper as well as contribute to sustainability efforts.

This thesis looks to explore the common barriers and perceptions surrounding sustainable living in westernized societies. We begin by understanding and explaining the complexity and importance of sustainability. Then we go on into a cultural comparison of sustainable lifestyles from places like Mongolia and Northern Arizona. After the comparison, we look deeper into mental barriers, perceptions, and influences that western minds have on the environment and how these beliefs affect their sustainable behaviors. After noticing these obstacles, we were able to research three key solutions to overcoming these barriers: daily practices, contextual motivation, and subjective values. Using these three solutions, this thesis builds out an implementation plan that allows you to help create a more sustainable lifestyle that you can start living out today.