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How corporations should respond to a public health or social crisis

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A guide to implementing empathy in crisis communications

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Date Created
2021-05

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Green Pages: Teaching Young People how to Live Sustainably

Description

Green Pages is a sustainability-focused magazine publication created by our team in response to the need for increased post-secondary awareness and interest in the ethical circular economy. The magazine, designed and written by Dale Helvoigt, Caroline Yu, and Anne Snyder

Green Pages is a sustainability-focused magazine publication created by our team in response to the need for increased post-secondary awareness and interest in the ethical circular economy. The magazine, designed and written by Dale Helvoigt, Caroline Yu, and Anne Snyder is available digitally and free of charge so that students and non-students alike have access to information and resources regarding sustainability. Each article is thoroughly researched with references provided so our readers seek to continue their education into our content. The end goal of Green Pages is to foster interest in all individuals, especially young people, on the current environmental climate and the sustainable practices that can be adopted into one's lifestyle in pursuit of a "greener" future.

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Agent

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Date Created
2021-05

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Something Like Human

Description

Something Like Human explores corporate social responsibility through a triple lens, providing a content analysis using previous literature and history as the standards for evaluation. Section I reviews the history of corporate social responsibility and how it is currently understood

Something Like Human explores corporate social responsibility through a triple lens, providing a content analysis using previous literature and history as the standards for evaluation. Section I reviews the history of corporate social responsibility and how it is currently understood and employed today. Section II turns its focus to a specific socially conscious corporation, Lush Cosmetics, examining its practices considering the concepts provided in Section I and performing a close analysis of its promotional materials. Section III consists of a mock marketing campaign designed for Lush in light of their social commitments. By the end of this thesis, the goal for the reader is to ask: Can major corporations be something like human?

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Created

Date Created
2021-05

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Making Sustainability Sustainable: Best Practices for Implementation of Residential Composting in ASU Housing

Description

Through Zero Waste at ASU, the Villas & Vista del Sol Community Compost Program (VVDS CCP) has been in operation for three years. Programs such as this one have been identified as a priority by the university due to the

Through Zero Waste at ASU, the Villas & Vista del Sol Community Compost Program (VVDS CCP) has been in operation for three years. Programs such as this one have been identified as a priority by the university due to the significance of food waste in the waste stream ASU produces and the opportunity to reduce climate impact by diverting this waste from landfill. However, the CCP has struggled to reach its participation targets throughout its time in operation and therefore ASU requires better understanding of marketing strategies that will lead to program success before investing in additional residential compost programs. This thesis addresses the fundamental question: What marketing and operational strategies are most effective within a residential composting program at Arizona State University? Using a combination of literature review, qualitative primary research, and experimentation, this thesis provides an explanation of how the university can effectively implement and grow residential composting programs.

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Agent

Created

Date Created
2022-05

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Conservation of Threatened and Endangered Species in the Phoenix Metro Area Using Social Media

Description

This thesis explores conservation of threatened and endangered species in the Phoenix metro area using social media. With increased urbanization, rising temperatures, and other issues occurring in the desert landscape, creatures big and small face devastating losses in their populations.

This thesis explores conservation of threatened and endangered species in the Phoenix metro area using social media. With increased urbanization, rising temperatures, and other issues occurring in the desert landscape, creatures big and small face devastating losses in their populations. Informing the public about the species currently on the brink of extinction allows people to identify the animals in the wild, and may encourage conservation practices that would allow wildlife to thrive far into the future. Utilizing social media as a tool for spreading awareness permits information about Arizona wildlife to be free and easily accessible. This project consists of interviews with conservationists and social media influencers, a survey to understand online behaviors and identify level of interest in the different species, and the creation of consumable social media infographics about the threatened and endangered species of Phoenix. Instagram was selected by survey respondents as the platform they would follow conservation accounts on, leading to the creation of @phxconservation to post the social media infographics. Best practices found by posting on social media in this project can be useful information for conservationists looking to build engagement and effectively inform people.

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Agent

Created

Date Created
2021-12