Matching Items (22)
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- All Subjects: Sustainability
- All Subjects: Supply Chains
- Creators: W. P. Carey School of Business
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
- Status: Published
Description
Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to newer ways to appeal to millennials and secure their loyalty since millennials are always on the lookout for the next best thing and will "trade up for brands that matter, but trade down when brand value is weak", it poses a challenge for the marketing departments of companies (Fromm, J. & Parks, J.). The airline industry is one of the fastest growing sectors as "the total number of people flying on U.S. airlines will increase from 745.5 million in 2014 and grow to 1.15 billion in 2034," which shows that airlines have a wider population to market to, and will need to improve their marketing strategies to differentiate from competitors (Power). The financial sector also has a difficult time reaching out to millennials because "millennials are hesitant to take financial risks," as well as downing in college debt, while not making as much money as previous generations (Fromm, J. & Parks, J.). By looking into the marketing strategies, specifically using social media platforms, of the two industries, an understanding can be gathered of what millennials are attracted to. Along with looking at the marketing strategies of financial and airline industries, I looked at the perspectives of these industries in different countries, which is important to look at because then we can see if the values of millennials vary across different cultures. Countries chosen for research to further examine their cultural differences in terms of marketing practices are the United States and England. The main form of marketing that was used for this research were social media accounts of the companies, and seeing how they used the social networking platforms to reach and engage with their consumers, especially with those of the millennial generation. The companies chosen for further research for the airline industry from England were British Airways, EasyJet, and Virgin Atlantic, while for the U.S. Delta Airlines, Inc., Southwest Airlines, and United were chosen. The companies chosen to further examine within the finance industry from England include Barclay's, HSBC, and Lloyd's Bank, while for the U.S. the banks selected were Bank of America, JPMorgan Chase, and Wells Fargo. The companies for this study were chosen because they are among the top five in their industry, as well as all companies that I have had previous interactions with. It was meant to see what the companies at the top of the industry were doing that set them apart from their competitors in terms of social media marketing content and see if there were features they lacked that could be changed or improvements they could make. A survey was also conducted to get a better idea of the attitudes and behaviors of millennials when it comes to the airline and finance industries, as well as towards social media marketing practices.
ContributorsPathak, Krisha Hemanshu (Author) / Kumar, Ajith (Thesis director) / Arora, Hina (Committee member) / W. P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The goal of this project is to gain and use knowledge of sustainability topics as a value-adding function for a business in the Tempe, AZ area and to develop the skills to approach and consult with business owners and staff about sustainable business options. Sustainability searches for a balance between society, economy and the environment where all three can thrive; therefore, the ideal project partner was a business that values the wellbeing of mankind, is locally owned and operated and promotes environmental stewardship. The Original Chop Shop Co in Tempe Arizona was appropriately selected. Throughout the duration of our partnership, I observed their daily routine, interviewed employees and managers and used the collected information to identify three areas of focus that have the largest potential to reduce The Original Chop Shop Company's impact on the environment. Information on the areas of recycling, composting, and food sourcing was researched and synthesized to make suggestions for ecofriendly changes to business practices. The scope of the project includes small changes in daily practices such as implementing a recycling and composting program and employee training sessions and minor investments such as purchasing a micro washer and silverware in order to eliminate nonrenewable plastic utensils. The scope does not include major renovations or investments in technology. The suggestions offered position The Original Chop Shop to conduct business in a way that does not compromise the health of the environment, society, or economy.
ContributorsFerry, Brianna Aislinn (Author) / Dooley, Kevin (Thesis director) / Darnall, Nicole (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / School of Politics and Global Studies (Contributor)
Created2015-05
Description
Sustainability has been a growing topic since the 1970’s, but is truly taking shape today as society is beginning to understand the necessity of protecting our environment. Business organizations are following this ‘megatrend’ and are beginning to incorporate sustainable initiatives in their organizations from the inside out. The sports industry is no exception as they are extremely influential over the millions of fans that follow them, whom have a strong affiliation with their favorite team. The Arizona Diamondbacks understand this responsibility and seek to be a leader in their community by creating many sustainable initiatives within their organization and community. The current problem the organization faces, is that much of the community are not aware of their environmental commitment. This is in part due to a lack of marketing within the organization and to the Arizona valley. This project analyzes the sports industry’s commitment to sustainability and how the Arizona Diamondbacks compare to industry leaders. Included is a detailed marketing plan for the organization comprised of current initiatives and of new initiatives that the Diamondbacks could potentially carry out. The implementation of this proposal could deem extremely beneficial as it would strengthen their identity, unify their employees and engage fans, which will make them feel a deeper affiliation with the organization. The Diamondbacks have made a commitment to the environment, but it is time to deepen that commitment, set an example for people in the Valley and in turn, spark social change.
ContributorsBauman, Jillian (Co-author) / Hopson, Emma (Co-author) / Eaton, John (Thesis director) / Kutz, Elana (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor) / Department of Marketing (Contributor) / School of Sustainability (Contributor)
Created2015-05
Description
Derived from the idea that the utilization of sustainable practices could improve small business practice, this honors thesis offers a full business assessment and recommendations for improvements of a local, family-owned coffee shop, Gold Bar. A thorough analysis of the shop's current business practices and research on unnecessary expenses and waste guides this assessment.
ContributorsSorden, Clarissa (Co-author) / Boden, Alexandra (Co-author) / Darnall, Nicole (Thesis director) / Dooley, Kevin (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor) / Department of Supply Chain Management (Contributor)
Created2015-05
Description
In order to discover if Company X's current system of local trucking is the most efficient and cost-effective way to move freight between sites in the Western U.S., we will compare the current system to varying alternatives to see if there are potential avenues for Company X to create or implement an improved cost saving freight movement system.
ContributorsPicone, David (Co-author) / Krueger, Brandon (Co-author) / Harrison, Sarah (Co-author) / Way, Noah (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Finance (Contributor) / Economics Program in CLAS (Contributor) / School of Accountancy (Contributor) / W. P. Carey School of Business (Contributor) / Sandra Day O'Connor College of Law (Contributor)
Created2015-05
Description
This thesis conducts research into the emissions from ocean going vessels and the ports that they dock at and current methods that are being pursued to help reduce the environmental impact of the ocean shipping industry. The main emissions from the industry analyzed are particulate matter, oxides of nitrogen, oxides of sulfur and greenhouse gases. One method of reducing the environmental impact of the industry is through the improvement of the vessels. The vessels are currently being improved through the exploration of using liquefied natural gas (LNG) instead of bunker fuel. It has been found that LNG takes up less space, costs less, and has fewer emissions compared to bunker fuel, making it an ideal replacement as a fuel source. In addition to changing fuel sources, the International Maritime Organization (IMO) has created emission control areas around the United States and its territories mandating the use of ultra-low sulfur diesel within a certain range of land. There are two emission control areas with one being for the United States, Canada, and the French Territories of North America and the other for Puerto Rico and the U.S. Virgin Islands. For the North American nations it is 200 nautical miles, while for Puerto Rico and the U.S. Virgin Islands it is 50 nautical miles. This is an external pressure encouraging current shipping companies to switch to LNG as a fuel source. A second method of reducing the environmental impact of the ocean shipping industry is to improve the ports. The ports are being improved by utilizing alternative maritime power, reducing the emissions of vehicles at the ports, and engaging all of the stakeholders of a port. Alternative maritime power (AMP) is the use of shore-side power sources to power the auxiliary engines of vessels while they are hotelling, at dock. AMP is also referred to as cold-ironing and is effective in reducing emissions from vessels because the auxiliary engines are powered by electricity as opposed to fuel. This is an expensive option to pursue because of the high investment costs, but the Carl Moyer Program provides analysis for the cost-effectiveness of projects to justify the high costs. The second facet of port improvements is decreasing the emissions from all vehicles at the ports. The Port of Los Angeles has gradually been phasing out trucks with old engines and even banning them from entering the port. Cargo handling equipment has seen similar restrictions to reduce emissions. Finally locomotives have seen requirements implemented causing them to improve their engines while implementing idling restriction technologies as well. These improvements have yielded tangible and effective results for the Port of Los Angeles. These initiatives have resulted in a decrease in emissions from the port since their inception in 2005 to 2011 (2011 being the last year that data is available). In that time frame diesel particulate matter has been reduced by 71% at 634 tons, NOx has been reduced by 51% at 8,392 tons and SOx has been reduced by 76% at a total of 4,038 tons. The final part of port improvements this paper looks into is the integration and engagement of all stakeholders. The Port of Los Angeles has all but approved the Southern California International Gateway Project (SCIG) by Burlington Northern Santa Fe (BNSF) Railway. This project included the cooperation of BNSF, local unions, and local politicians to create a new rail yard that contains the highest sustainability standards for any rail yard. SCIG will employ numerous local people, require trucks to take alternative routes, reduce the amount of trucks on the highway, and help get products to consumers more competitively and efficiently. This will result in reduced emissions, decreased noise pollution, and less traffic congestion on Los Angeles highways. In conclusion it was found that real, effective, and cost-effective projects are being undertaken to improve the environmental impacts of the ocean shipping industry.
ContributorsAlbright, Joe Todd (Author) / Maltz, Arnold (Thesis director) / Dooley, Kevin (Committee member) / Brown, Steven (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2013-05
Description
This thesis was conducted in order to determine the role played by food miles metrics in making the agricultural industry more sustainable. In an effort to analyze the importance of eat locally this study utilizes a partial life cycle assessment. This study looks at oranges grown in Arizona and California and inputs such as water, energy, fertilizer, herbicide, pesticide, frost mitigation, and distance in order to conduct the partial life cycle assessment. Results of this study indicate that food miles are not as significant, in relation to overall energy input, as the locavore movement claims. This is because production processes account for a larger portion of the total energy used in the food chain than what these claims suggest. While eating locally is still a significant way of reducing energy use, this thesis shows that decisions about eating sustainably should not only focus on the distance that the products travel, but place equal, if not more, importance on energy use differences due to geographic location and in-farm operations. Future research should be completed with more comprehensive impact categories and conducted for different crops, farming, and locations. Further research is needed in order to confirm or challenge the results of this thesis. With more research conducted regarding this topic, ecological labeling of agricultural products could be improved to help consumers make the most informed choices possible.
ContributorsMaggass, Melissa Gail (Author) / Manuel-Navarrete, David (Thesis director) / Martin, Thomas (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2014-05
Description
Corporate social responsibility (CSR) is a fascinating and complex topic. There is consensus that companies both make a large impact on the world and have a responsibility beyond profits. The challenge with this responsibility is that determining businesses' responsibility and measuring the impact remains unclear. Scholars most often point to the early to mid 1900s as its starting point and the increased economic growth and workers' unions occurring in the 1950s as one of the reasons for scholars paying more attention to the topic. This thesis project analyzes current examples of CSR from Starbucks and IBM. These companies have reputations for their positive CSR practices. Both companies' availability of information, the vast number of their CSR practices, and efforts to measure the impact set them apart. IBM and Starbucks stand out because of the sheer volume of CSR activities they have, and when examined closely, the mixed, primarily good, impact of these activities is revealed. Having a high number of CSR practices alone does not equate to doing CSR well. Instead, companies' CSR should be examined based on both the number of practices and their impact. Considering both of these metrics will help consumers, as well as other stakeholders, better evaluate the success or failure of CSR in a business.
ContributorsSullivan, Victoria Mary (Author) / Brian, Jennifer (Thesis director) / York, Abigail (Committee member) / School of Human Evolution and Social Change (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
Amazon Prime Air is the innovative new service that promises automated drone delivery in thirty minutes or less. The platform has not yet been brought to market, but there is a plethora compelling data available that suggests it will be a unique and highly disruptive business segment for Amazon. The aim of this thesis is to analyze the framework laid out by Amazon.com, Inc. for their anticipated Prime Air drone delivery platform, and offer our recommendations for what steps the e-commerce giant should take moving forward. Following a brief recap of the company's founding and a breakdown of its various business segments, we will begin our analysis by examining past strategic decisions that Amazon has made which have directly contributed to their current market position. It is our goal to construct a narrative of what events lead the company to begin developing a fleet of automated delivery vehicles. Following this history lesson, we will review and criticize the existing elements of Amazon's Prime Air platform, and explore any possible alternatives that they could have taken to optimize the development of this exciting new technology. Criticisms will touch upon elements such as cost efficiencies, brand management, and utilization of infrastructure to name but a few. These criticisms will be based upon data sourced from Amazon's available material as well as comments from market analysts and journalists. The culminating element of our analysis will be to offer our professional recommendations as to what we believe the next logical steps that Amazon should take for their Prime Air platform. These recommendations will be informed by our criticisms and our understanding of Amazon as a corporation. This chapter will be largely concerned with guiding Amazon towards a fully optimized drone delivery platform. Our recommendations will be based upon our extensive experience concerning cost and logistical efficiencies, as well as our knowledge of Amazon as a corporation. We will offer succinct suggestions for Amazon's immediate needs as well as long-term solutions to lingering obstacles that they may face.
ContributorsMcCaleb, Nicholas (Co-author) / Glynn, Reagan (Co-author) / Choi, Thomas (Thesis director) / Rogers, Dale (Committee member) / Department of Supply Chain Management (Contributor) / Department of Information Systems (Contributor) / Department of Finance (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
Goal of paper: To discuss the benefits and detractors of asteroid mining, and whether this is a task that should be undertaken now, or if something needs to change before real strides can be made in the field. Findings: After research and looking at what companies are currently doing, I have found several different benefits and detractors of asteroid mining. The main benefit of asteroid mining is acquiring the resources at the end of the project, whether those resources are raw metals being brought back to Earth or water that will be used as fuel for deep space travel. Those resources are extremely valuable and can create a huge profit for the company that acquires them. However, these resources can take an extremely long time to acquire, at least 20 years. So, while this industry can be extremely lucrative, it may take quite a long time and will need plenty of funding and side ventures to stay afloat long enough to reach that goal. Overall, if financed properly asteroid mining can be extremely profitable.
ContributorsScheven, Spenser (Author) / Choi, Thomas (Thesis director) / Printezis, Antonios (Committee member) / Department of Information Systems (Contributor) / W. P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05