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Since the 1960's, the sport of American football has maintained its stranglehold as the most popular sport in the United States. Both in viewership and participation, football has a massive lead on all other sports, but as of late many factors have led some to believe that trouble could be

Since the 1960's, the sport of American football has maintained its stranglehold as the most popular sport in the United States. Both in viewership and participation, football has a massive lead on all other sports, but as of late many factors have led some to believe that trouble could be on the horizon. With various issues including head injuries, player protests, and television viewership decline plaguing football and its professional league, the NFL, the door could be open for another collision sport from across the pond to surge in popularity: rugby. Played in 119 countries by millions of people, rugby is currently one of the most popular sports in the world, but because of American football's dominance in the U.S. it has yet to really find its footing here; however, despite its popularity paling in comparison to football, rugby is actually the single fastest-growing sport in the U.S. Both sports share some strong similarities, and with football facing a myriad of issues, there is real reason to believe that rugby could be on the rise while football could continue to falter. By reading through articles and statistics on the subject, this thesis was divided into four main analysis topics to compare and contrast the two sports: injury problems and how they affect viewership and participation, international following for each respective sport, culture around the games themselves and how it could appeal to American viewers, and potential for growth domestically. By examining these factors within both sports, I was able to come to the conclusion that rugby's potential to take hold in the U.S. is growing, and in the coming years as American football's safety and importance continue to be called into question, rugby could one day even supplant football as the most popular collision sport in the country.
ContributorsMartin, Drew Nicolas (Author) / Lynch, John (Thesis director) / Reed, Sada (Committee member) / School of Film, Dance and Theatre (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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In 2016, in the United States alone, the cosmetics industry made an estimated 62.46 billion dollars in revenue (Revenue of the Cosmetic Industry in the U.S. 2002-2016 | Forecast). With a consistent increase in sales in the last several years, the industry has reached continued success even during times of

In 2016, in the United States alone, the cosmetics industry made an estimated 62.46 billion dollars in revenue (Revenue of the Cosmetic Industry in the U.S. 2002-2016 | Forecast). With a consistent increase in sales in the last several years, the industry has reached continued success even during times of hardship, such as the Great Recession of 2008. The use of Corporate Social Responsibility (CSR), external campaigns, and thoughtful packaging and ingredients resonates with targeted consumers. This has served as an effective strategy to maintain growth in the industry. Cosmetic companies promote their brand image using these sustainability tactics, but there seems to be a lack of transparency in this unregulated industry. The purpose of this thesis is to determine if the cosmetics industry is a good steward of the sustainability movement. Important terms and concepts relating to the industry will be discussed, then an analysis of sustainability focused cosmetic brands will be provided, which highlights the extent to which these brands engage in activities that promote sustainability. This is followed by an application of findings to a company that could benefit from using such practices. Overall, the analysis of the different brands proved to be shocking and disappointing. This is due to the sheer amount that scored very poorly based on the sustainability criteria developed. The cosmetics industry is too inconsistent and too unregulated to truly act as a good steward for sustainability. Though some companies in the industry succeed, these accomplishments are not consistent across all cosmetic companies. Hence, the cosmetics industry as a good steward for sustainability can only be as strong as its weakest link.
ContributorsMamus, Sydney Wasescha (Author) / Ostrom, Amy (Thesis director) / Kristofferson, Kirk (Committee member) / Department of Marketing (Contributor) / W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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This research aims to look at the lower level collegiate athletics, Intramural sports and club sports, in comparison to Division 1 varsity athletics to see how their sport lives differ and why they are still competing when the reward does not seem as grand as the Varsity athletics. The findings

This research aims to look at the lower level collegiate athletics, Intramural sports and club sports, in comparison to Division 1 varsity athletics to see how their sport lives differ and why they are still competing when the reward does not seem as grand as the Varsity athletics. The findings show that the socially ingrained aspect of sports is the reason that most lower level athletes keep competing.
ContributorsHarvey, Abigail (Author) / Jonsson, Hjorleifur (Thesis director) / Jackson, Victoria (Committee member) / School of Human Evolution and Social Change (Contributor) / W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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From 2007 to 2017, the state of California experienced two major droughts that required significant governmental action to decrease urban water demand. The purpose of this project is to isolate and explore the effects of these policy changes on water use during and after these droughts, and to see how

From 2007 to 2017, the state of California experienced two major droughts that required significant governmental action to decrease urban water demand. The purpose of this project is to isolate and explore the effects of these policy changes on water use during and after these droughts, and to see how these policies interact with hydroclimatic variability. As explanatory variables in multiple linear regression (MLR) models, water use policies were found to be significant at both the zip code and city levels. Policies that specifically target behavioral changes were significant mathematical drivers of water use in city-level models. Policy data was aggregated into a timeline and coded based on categories including user type, whether the policy was voluntary or mandatory, the targeted water use type, and whether the change in question concerns active or passive conservation. The analyzed policies include but are not limited to state drought declarations, regulatory municipal ordinances, and incentive programs for household appliances. Spatial averages of available hydroclimatic data have been computed and validated using inverse distance weighting methods. The data was aggregated at the zip code level to be comparable to the available water use data for use in MLR models. Factors already known to affect water use, such as temperature, precipitation, income, and water stress, were brought into the MLR models as explanatory variables. After controlling for these factors, the timeline policies were brought into the model as coded variables to test their effect on water demand during the years 2000-2017. Clearly identifying which policy traits are effective will inform future policymaking in cities aiming to conserve water. The findings suggest that drought-related policies impact per capita urban water use. The results of the city level MLR models indicate that implementation of mandatory policies that target water use behaviors effectively reduce water use. Temperature, income, unemployment, and the WaSSI were also observed to be mathematical drivers of water use. Interaction effects between policies and the WaSSI were statistically significant at both model scales.
ContributorsHjelmstad, Annika Margaret (Author) / Garcia, Margaret (Thesis director) / Larson, Kelli (Committee member) / Civil, Environmental and Sustainable Eng Program (Contributor, Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2018-12
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Description
The purpose of this project is to create an affordable and low-environmental impact housing model for high-density urban living. Detailed research was completed to select the Arizonan city of Tempe for the basis of this model such as author's preference and alarming demographic and economic factors. The finalized model will

The purpose of this project is to create an affordable and low-environmental impact housing model for high-density urban living. Detailed research was completed to select the Arizonan city of Tempe for the basis of this model such as author's preference and alarming demographic and economic factors. The finalized model will consist of shipping containers that will be converted into housing. These domiciles are ideal for a maximum of 1-2 occupants. The units will be stacked into communities to accomplish high density. These shipping containers will be used rather than brand new, the community landscape will consist of natural desert landscaping, a recycling program will be offered, and solar panels will be used to power the units. The decision for these features fulfills both the mission of the project and markets to the main demographic group of residents in Tempe, Millennials, who usually place sustainability in high regard. These units are meant to be purchased by the target market and other citizens to increase homeownership rates in Tempe. Their ownership rights will be analogous owning a condo, where they will own the converted shipping container itself, but not the property the unit is placed on. In addition, these units qualify for traditional loans and will appreciate similar to normal housing options. After conceptualizing the idea, various costs were analyzed for construction of the units. A critical component of the project is to receive government grants to fund the venture in order to continue the mission and keep prices of these units low. This model is expandable and could be moved to other cities within the state or potentially other states through future government grant attainment and success with the first installation. These communities will be managed by a company, Shipping Designs, which will be a limited liability company created by the author, Shauna Burgoyne.
ContributorsBurgoyne, Shauna Cheyenne (Author) / Kellso, James (Thesis director) / Dooley, Kevin (Committee member) / Department of Supply Chain Management (Contributor) / Department of Information Systems (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2018-12
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Description
Fashion is individual in its expression. It is also universal. Fashion is a cumulation of different influences and different interpretations. We currently live in a climate divided by race, culture, gender, and so much more. It is so difficult to find common ground on a global platform. Something that stands

Fashion is individual in its expression. It is also universal. Fashion is a cumulation of different influences and different interpretations. We currently live in a climate divided by race, culture, gender, and so much more. It is so difficult to find common ground on a global platform. Something that stands alone is fashion. Fashion is influenced by so many aspects. Of these, aspects that I am interested in are culture and sustainability. When combined with culture, fashion can anchor and have a root to the generations that came before us. When combined with sustainability, we have an anchor to the planet that we share with everyone. The result of fashion is always the same, beautiful art. I want people to see the beauty not only in the art itself, but the differences and similarities that such art provides. We all come from the same world but have different ways of expressing that world. My goal is to show people that they need to acknowledge the differences but can choose to see the similarities of each culture. Additionally, I redesign garments that capture an emotion and a story. Making each piece individual yet serving a greater purpose sustainability wise. I envision the principle of sustainable fashion to be the basis of each piece of clothing. Therefore, for my creative project I am constructing five art pieces representing five cultures that has had a significant influence on my life and personal style. These cultures are those of UAE, Germany, Nepal, Mexico, and Spain. Each of these garments are made from recycled fabric and clothing donated by family and friends. My objective is to display sustainable fashion that has deep cultural influence. Every piece has a story and an emotion attached as well to create a connection with the clothing itself.
ContributorsKreiser, Samantha Miren (Author) / Chhetri, Nalini (Thesis director) / Ellis, Naomi (Committee member) / Dean, W.P. Carey School of Business (Contributor, Contributor) / Department of Economics (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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Description
This thesis proposes the creation of a web service, Pulse, which will function as a content aggregator for the hardcore eSports fan. The hardcore eSports fan is characterized as an individual who (1) spends at least 10 hours a week consuming or engaging in eSports content, (2) follow multiple eSports

This thesis proposes the creation of a web service, Pulse, which will function as a content aggregator for the hardcore eSports fan. The hardcore eSports fan is characterized as an individual who (1) spends at least 10 hours a week consuming or engaging in eSports content, (2) follow multiple eSports personas (players or teams), and (3) have streamed or attended at least one eSports tournament. This segment of the eSports fanbase is targeted because it represents a very invested portion of the 380 million total eSports fans engaged with streaming and potentially attending live events and purchasing team merchandise (Newzoo 2018). The eSports industry itself is expected to reach almost a billion dollars in 2018, and Pulse will seek by capitalize on this record valuation by connecting fans to the highlights they love and performance metrics they wish to see for a given eSports Participant.

Pulse will stand out from its competitors by offering the hardcore eSports fan a digital space that provides them everything they care about eSports at a glance. From tracking Participant and franchise metrics to notifying them of an upcoming event, Pulse will sort through the eSports data stream and present its users with a customizable aggregation feed to sort through in a social media-type environment. Forum posts and comment sections on highlight videos will also be included to facilitate a social experience for the browsing user if he or she wishes to engage with the wider Pulse community. The web service will perform monetization by selling advertisement space to free users, or through monthly subscription fees to Premium users. The Premium users are offered additional features of the Pulse web service, such as additional Participant metrics, full video catalog of eSports highlights, and more focused search results.
ContributorsMoore, Randolph Lee (Author) / Eaton, Kathryn (Thesis director) / Schlacter, John (Committee member) / Engineering Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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Description
The purpose of this thesis is to study the issue of animal agriculture and why people chose to consume sentient beings such as pigs, chickens, and cows yet house equally as sentient and intelligent beings such as dogs and cats. I want to understand people’s reasoning and logic behind discriminating

The purpose of this thesis is to study the issue of animal agriculture and why people chose to consume sentient beings such as pigs, chickens, and cows yet house equally as sentient and intelligent beings such as dogs and cats. I want to understand people’s reasoning and logic behind discriminating who they love versus who they eat. This thesis intends to help readers become more aware of the cognitive dissonance behind the food choices that most Americans make up to three times a day. Data was collected through Google Form surveys for freshman living in the dorms at Barrett, The Honors College. The results showed that animal intelligence did not factor in people’s decision to consume their parts. Additionally, this study concluded that participants are more likely to feel less guilty when they are under the false belief that the meat they purchased was mislabeled with terms such as ‘humane slaughter.’
ContributorsMcAuliff, Jake Thomas (Author) / Barca, Lisa (Thesis director) / Schmidt, Lisa (Committee member) / Department of Psychology (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
The idea of a packed promenade, crowded with busy shoppers and completely empty of cars may seem like a holdover from rustic 19th century Europe — but many present day examples can be found right here in the United States — in college towns like Madison, WI, big cities like

The idea of a packed promenade, crowded with busy shoppers and completely empty of cars may seem like a holdover from rustic 19th century Europe — but many present day examples can be found right here in the United States — in college towns like Madison, WI, big cities like Denver CO, and lots of places in between. In recent years, proposals to change Mill Ave. here in Tempe have been introduced to modify University Dr. to Rio Salado Pkwy. into just that type of pedestrianized shopping mall, closing it to all automobile traffic outside of emergency vehicles.
As two students who frequent the potentially affected area, we explore the feasibility of such a proposal to continue to grow the downtown Tempe economy. Our research focuses upon several different areas — exploring positive and negative cases of street pedestrianization (whether in Europe, the United States, or other countries), the impact a permanent street closure in Tempe would have both on personal traffic and on the city’s robust public transit system, potential security concerns, opinions of the business community on the proposed change, and the political feasibility of passing the proposal through the Tempe City Council.
ContributorsBaker, Alex Anton (Co-author) / O'Malley, Jessica (Co-author) / King, David (Thesis director) / Kuby, Lauren (Committee member) / Department of Information Systems (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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This study examined the brand personality types and social media practices of six college athletic Twitter accounts. Specifically, this study investigated whether certain brand personalities corresponded with specific social media practices on Twitter. The author conducted a content analysis of each school's tweets to measure brand personality and scraped data

This study examined the brand personality types and social media practices of six college athletic Twitter accounts. Specifically, this study investigated whether certain brand personalities corresponded with specific social media practices on Twitter. The author conducted a content analysis of each school's tweets to measure brand personality and scraped data in order to collect social media practice information. Results suggest that brand personality and social media practices are distinct. Extraversion was the most common personality type among all schools. In addition, schools that tweeted less frequently than others exhibited more brand personality and used more visual media.
ContributorsDave, Simran Sangita (Author) / Gilpin, Dawn (Thesis director) / Reed, Sada (Committee member) / Pucci, Jessica (Committee member) / School of Life Sciences (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05