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Creating Sustainability at ASU: Closing the Gap Between Concept and Application

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This thesis is exploring the potential disconnect between the operational and cultural parts in the making of sustainability at Arizona State University (ASU) to find the disconnect in operational goals, student engagement, and thus student behavior in building sustainability at

This thesis is exploring the potential disconnect between the operational and cultural parts in the making of sustainability at Arizona State University (ASU) to find the disconnect in operational goals, student engagement, and thus student behavior in building sustainability at the university. To do so, I compare and contrast how ASU, Northern Arizona University (NAU), and the University of Arizona (UA) define, create, and demonstrate sustainability in their university’s culture and campus engagement programs. I first define what “culture” is in this study to provide context on how the word is being applied. Next, I assess how culture is reflected in the mission, vision, and/or goals of each university to set the tone for how the university intends to shape the culture of student experience through its services, as well as provide context where sustainability concepts may fit within. Then I assess what sustainability is demonstrated and defined as at each university. To thread each of these components together, I compare and contrast campus sustainability engagement programs at ASU, NAU, and UA based on the Sustainability Tracking, Assessment and Rating System (STARS) reports produced by The Association for the Advancement of Sustainability in Higher Education’s (AASHE), as engagement programs are a reflection of the university’s vision, goals, and values brought from theory to practice. My findings are demonstrated in the form of a policy analysis, followed by recommendations on closing the gap where engagement programs and opportunities are potentially missing. These recommendations are intended to advance a stronger culture of sustainability on campus at ASU.

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2020-05

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The Impact of Social Media: Revolutionary Changes in Sports Marketing

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The sports industry is unlike any other in that it connects individuals and consumers from destinations around the world with one common interest. That commonality can be as specific as a favorite player, team, league, or sport. All in all,

The sports industry is unlike any other in that it connects individuals and consumers from destinations around the world with one common interest. That commonality can be as specific as a favorite player, team, league, or sport. All in all, it bands together entire communities with their passion for the game. American sports leagues such as the National Football League, National Hockey League, Major League Baseball, National Basketball Association, and many more, have all revolutionized the way that businesses view marketing though a user friendly, interactive, marketing tool with a universal reach.

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2020-05

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Holy Teammates - How Sport and Religion Utilize Each Other

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In this thesis I will explore the connections that exist between sport and religion by considering how both involve pursuit of perfection, shared lexicon, significant events and rituals, and heroes and legends. Then I will devote time to exploring two

In this thesis I will explore the connections that exist between sport and religion by considering how both involve pursuit of perfection, shared lexicon, significant events and rituals, and heroes and legends. Then I will devote time to exploring two other major themes: (a) how religion utilizes sport and (b) how sport incorporates religion.

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2020-12

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Affordable and Environmentally Conscious Living: Residential Rooftop Solar Solutions for Low-Income and Middle-Income Families

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As climate change and air pollution continue to plague the world today, committed citizens are doing their part to minimize their environmental impact. However, financial limitations have hindered a majority of individuals from adopting clean, renewable energy such as roofto

As climate change and air pollution continue to plague the world today, committed citizens are doing their part to minimize their environmental impact. However, financial limitations have hindered a majority of individuals from adopting clean, renewable energy such as rooftop photovoltaic solar systems. England Sustainability Consulting plans to reverse this limitation and increase affordability for residents across Northern California to install solar panel systems for their energy needs. The purpose of this proposal is to showcase a new approach to procuring solar panel system components while offering the same products needed by each customer. We will examine market data to further prove the feasibility of this business approach while remaining profitable and spread our company's vision across all of Northern California.

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2018-05

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Attendance Elasticity of Win Percentage in the NBA: An Exploration of the Effects of Team Performance on Home Game Attendance

Description

In the wide world of sports, not all fan bases are created equally—especially in the NBA. Differences in factors like tradition, history, team performance amongst teams make each fan base distinctly unique. This paper will analyze how team performance effects

In the wide world of sports, not all fan bases are created equally—especially in the NBA. Differences in factors like tradition, history, team performance amongst teams make each fan base distinctly unique. This paper will analyze how team performance effects one component of fan behavior: home game attendance. Using win-loss data and home game attendance data for each NBA team from 2001 to 2017, I will construct statistical models to estimate how great of an impact team performance has on each team’s home game attendance. I expect each team’s fan base to respond differently to changes in their team’s win-loss record. This paper will also attempt to quantify other facts that impact attendance at NBA games, including year-to-year changes in team salary expenditures, regional income, and the number of star players playing for the team. Finally, this paper will explore the factors that affect home game attendance for specific games within a given season—things like weather, strength of opponent, and win streaks. Ultimately, the goal of this paper will be to provide NBA business analysts with resources to more precisely anticipate their team’s home game attendance. The ability to understand what motivates the behavior of a fan base is invaluable in creating a marketing strategy that drives fans to the arena. This paper will help to identify teams that are most susceptible to significant fluctuations in attendance and outline alternative strategies to positioning their product offering effectively to fans.

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2018-05

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Process Improvement and Sustainability: Restructuring the Leadership Scholarship Program Cohort Selection

Description

Although the Leadership Scholarship Program has seen successful recruiting processes throughout changes in leadership of the program; the organization expressed a need for major overhaul to reevaluate the decisions of the process and to establish backing for those decisions. By

Although the Leadership Scholarship Program has seen successful recruiting processes throughout changes in leadership of the program; the organization expressed a need for major overhaul to reevaluate the decisions of the process and to establish backing for those decisions. By asking current and alumni members of the program about what they would like to see in a future member of the program as well as which parts of the process they found most important, the qualities of a future member of the program could be established and weighted. The goals of the reevaluation were to help eliminate bias, discrepancies between applications with extremely different uncontrollable factors, define points of discrepancies, and establish organizational sustainability while achieving a 100% acceptance rate from offered students. Each of these goals was achieved through methods outlined in the LSP Selection Process Manual that was written as a result of this reevaluation. The manual also outlines ways to improve the process going forward.

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Date Created
2018-05

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Theorizing the 21st Century City: Urban Design through the SETS Framework

Description

As the move towards sustainable urbanism grows, understanding how the city has previously been envisioned and designed will be useful to moving forward. This work examines the legacy of urban design theories, what these theories have implied about what the

As the move towards sustainable urbanism grows, understanding how the city has previously been envisioned and designed will be useful to moving forward. This work examines the legacy of urban design theories, what these theories have implied about what the city should be, and their sustainability consequences. Noticing three prominent urban design visions of the city, the technological city (as proposed in 1922 by Le Corbusier's Ville contemporaine and later in 1933 by his Ville Radieuse (The Radiant City), and in 1935 by Frank Lloyd Wright's' Broadacre City), the social city (as explored in 1961 by Jane Jacobs and in 1976 by Edward Relph of the University of Chicago), and the ecological city (as expounded upon in 1924 by both Lewis Mumford and in 1969 by Ian McHarg), I have newly applied the social-ecological-technical systems framework (SETS) to help classify and analyze these urban design theories and how they have mixed to create hybrid perspectives in more recent urban design theory. Lastly, I have proposed an urban design theory that envisions the sustainable city as an ongoing process. Hopefully, this vision that will hopefully be useful to the future of sustainable development in cities, as will a more organized understanding of urban design theories and their sustainability outcomes.

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Date Created
2018-05

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Honey Bee Nutrition and Colony Collapse Disorder: How legislation can curtail bee population decline

Description

The purpose of this experiment was to test how different nutrition supplementation would affect honey bee lifespan. The use of sugar syrup and pollen as well as protein, probiotic, and vitamin supplement were the independent variables in this experiment. The

The purpose of this experiment was to test how different nutrition supplementation would affect honey bee lifespan. The use of sugar syrup and pollen as well as protein, probiotic, and vitamin supplement were the independent variables in this experiment. The average lifespan of a honey bee (Apis mellifera) is around 30 days depending on climate and time of year (Amdam & Omholt, 2002). This experiment yielded results that would require further testing but was able to conclude that a diet of sugar syrup is not sufficient for honey bees, whereas pollen and probiotic supplement showed positive effects on average lifespan. Protein supplement showed no statistically significant advantage or disadvantage to pollen when it comes to short term supplementation. Considering the importance of nutrition on honey bee lifespan, this paper also explores specific ways legislation can aid in pollinator population decline, considering the impacts of colonies without access to a healthy diet.

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2018-05

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Impact of Political Activism on the Personal Brand of Professional Athletes

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The purpose of this research was to determine whether there was a brand impact on athletes that chose to engage in political activism. This was investigated through research into examples of athlete activism in history and in the modern era

The purpose of this research was to determine whether there was a brand impact on athletes that chose to engage in political activism. This was investigated through research into examples of athlete activism in history and in the modern era as well as with a questionnaire distributed to marketing students at Arizona State University. The research suggests that there is no predictable impact to athlete brand from engaging in politics. Throughout history and in modern times there are examples of athlete's careers getting damaged because of their political involvement as well a instances where the athlete's brand is undamaged by their actions. The primary research results suggest that while the population preferred that sports and politics remain separate, they also believe that athletes have the right to speak out on political issues and engage in protest, and that doing so does not weaken the brand image of the athletes. The information in this research can be used by athletes to determine how their political actions may be received and by companies deciding how sponsoring a politically active athlete may affect their own brand.

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Date Created
2018-05

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Future H2O: Front-end Design Experience

Description

As we already know, fresh water is essential to human life as it sustains and replenishes our bodies. Water sustainability is clearly an important issue that need to be addressed in our world of growing demand and shrinking resources. The

As we already know, fresh water is essential to human life as it sustains and replenishes our bodies. Water sustainability is clearly an important issue that need to be addressed in our world of growing demand and shrinking resources. The ASU Future H2O program seeks to make a difference in the development of water sustainability programs by performing experiments that convert urine into reusable water. The goal is to make reusable water processes become inexpensive and easily accessible to local businesses. This promises a significant environmental impact. In order to make the process of development more efficient we can combine engineering technology with scientific experimentation. As an engineering student and an advocate of water sustainability, I have a chance to design the front-end platform that will use IoT to make the experimental process more accessible and effective. In this paper, I will document the entire process involved in the designing process and what I have learned.

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Date Created
2018-05