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Uniforms and logos are an essential part of sports teams and are created with the intention of representing the city and state of their respective teams. More than a uniform: How culture influences the creation of Arizona sports logos and jerseys presents a look at the conversations and processes undergone before teams are able to unveil their new threads. Four local professional teams are involved with this project: Phoenix Suns, Arizona Diamondbacks, Arizona Coyotes and Arizona Cardinals. Members from each of the organizations were interviewed, in addition to Greg Fisher of Fisher Design. Information was gathered from each of those interviews in addition to research done on the history of each of the team’s uniforms. The information was then created into a documentary that consists of visual and verbal components. The film highlights how each team attempts to represent Arizona and its culture when it comes to what they are wearing on the field, court or ice. The interviews capture the mindset of creative teams as they explore growing new ideas and looks, in addition to a historical delve into two of the team’s debuts in the 1990s. Many of Arizona’s sports teams have much more behind their logos and jerseys than meets the eye. The project taught me how adapt broadcast skills into documentary style storytelling and how important visuals are for longer features. The interviews showed that so many things are taken into consideration when designing a sports logo or uniform and the process can take either months or years to finally reach fruition.
Marilyn Wurzburger, Hayden Library Special Collections Librarian, was hired as an ASU Library cataloguer in 1960. The early part of the interview covers growing up in Illinois, participating in the Pillsbury Bakeoff and being a CBS tele-visitor reporter. Marilyn describes working in both Matthews and Hayden Libraries under a variety of head librarians. Marilyn talks about the creation of six Special Collections (see notes below for more details): Kelmscott Press, Batchelor Press, Doris & Marc Patten Herbal Books, Fritz Scholder, and Helmut Gernsheim. The interview wraps up with a discussion of some disappointments and highlights of Marilyn’s career.
Connie McNeill came to ASU in the summer of 1976 as head of the payroll project and retired in the summer of 2006 as the West Campus Assistant Vice Provost for Information Technology. Interesting stories include:
1) her role in developing both academic and administrative computing services on the Tempe and West Campuses
2) bringing PC’s onto the Tempe Campus
3) the “Space Wars”
4) short stories about Roland Haden and Darel Eschbach
An interview with Clyde Parker, Technical Director of ASU's Gammage Auditorium. Clyde describes his coming to ASU in 1961 as a Education major and beginning as a stage hand at Gammage Auditorium when it opened in 1964. He went on to become Technical Director. He describes memorable events at the Auditorium and on the campus. The interview was conducted by Colleen Jennings Roggensack, Executive Director for ASU Gammage and Associate Vice President Cultural Affairs for ASU.
Video History Interview of Legendary ASU Baseball Coach, Bobby Winkles who led the team to 3 National Championships in 5 years.
Dr. J. Russell Nelson came to ASU in 1981 to be University President and he retired in 1989. He was born in Oregon but grew up in California and Utah. He received his PhD from UCLA and proceeded to teach at the University of Minnesota. He honed his administrative skills at the University of Colorado. When he arrived at ASU he was given the task of moving the university to a research university. In the interview he talks about the lack of teaching space and the effort required to reorient the faculties’ focus. Nelson spoke at length about several buildings, Hayden Library and the Nelson Fine Arts Center. There is discussion about getting around the Regents to get funding for the West Campus and the effort required to clean up the athletic department.
Frank Joseph Kush is best known for his outstanding achievements in football, both as an All-American player at Michigan State University and as the head coach of ASU. Upon completion of his two-year commitment to the U.S. Army, Dan Devine, Head Coach at Arizona State, offered Frank an assistant coaching position in 1955 where he served as an Assistant Coach until 1958 when Dan Devine left and Frank assumed the role of Head Coach until 1979.
An Interview with Bill Kajikawa, Athletic Coach for ASU
Anne Pittman was a Professor of Health and Physical Education.