The market for searching for food online is exploding. According to one expert at Google, “there are over 1 billion restaurant searches on Google every month” (Kelso, 2020). To capture this market and ride the general digital trend of internet personalization (as evidenced by Google search results, ads, YouTube and social media algorithms, etc), we created Munch to be an algorithm meant to help people find food they’ll love. <br/><br/>Munch offers the ability to search for food by restaurant or even as specific as a menu item (ex: search for the best Pad Thai). The best part? It is customized to your preferences based on a quiz you take when you open the app and from that point continuously learns from your behavior.<br/><br/>This thesis documents the journey of the team who founded Munch, what progress we made and the reasoning behind our decisions, where this idea fits in a competitive marketplace, how much it could be worth, branding, and our recommendations for a successful app in the future.
Speculative fiction requires massive amounts of worldbuilding in order to create realistic societies and cultures for the audience to understand. While there are many aspects of worldbuilding such as economics, religion, and politics that are highly focused on in the discussion of how to worldbuild, there are also elements of everyday society that are not discussed as thoroughly. One of these aspects is food. This includes both how food is produced in certain speculative fiction settings and how these different cultures interact with food items on a daily basis. In addition to the ways that food systems operate, this project looks into three major works of speculative fiction--Star Trek: The Next Generation, Battlestar Galactica, and the works of Tolkien--to analyze the ways that these pieces of fiction have or have not used food as a part of worldbuilding. Then, I use the research that I have done to demonstrate the ways in which the food system can be incorporated into a work of speculative fiction through the writing of my own creative piece, “Of Yoila and Yalia”. My research details the ways that speculative fiction tends to treat food as either a logistical issue or simply a differentiating cultural marker instead of a useful tool to build a culture and act as a foothold for readers as they access a world that is foreign to them. Through my research and the writing of “Of Yoila and Yalia”, I conclude that food is an important aspect of creating a society and a culture that is not only accessible to readers but is relatable and understandable. To overlook food is to disregard one of the most compelling elements of culture that people interact with on a daily basis and therefore miss much of what culture revolves around.
I spent the first half of my project researching Mexican cuisine, as well as the history of traditional recipes and how various ingredients became incorporated into the food of the Southwest region. The second half of my project was focused on creating a video to document my family's recipe for making tamales. I analyzed the recipe and its larger cultural and social implications which I presented with a PowerPoint.
A large section of United States citizens live far away from supermarkets and do not have<br/>an easy way to get to one. This portion of the population lives in an area called a food desert.<br/>Food deserts are geographic areas in which access to affordable, healthy food, such as fresh<br/>produce, is limited or completely nonexistent due to the absence of convenient grocery stores.<br/>Individuals living in food deserts are left to rely on convenience store snacks and fast food for<br/>their meals because they do not have access to a grocery store with fresh produce in their area.<br/>Unhealthy foods also lead to health issues, as people living in food deserts are typically at a<br/>higher risk of diet-related conditions, such as obesity, diabetes, and cardiovascular disease.<br/>Harvest, a sustainable farming network, is a smartphone application that teaches and guides<br/>people living in small spaces through the process of growing fresh, nutritious produce in their<br/>own homes. The app will guide users through the entire process of gardening, from seed to<br/>harvest. Harvest would give individuals living in food deserts an opportunity to access fresh<br/>produce that they currently can’t access. An overwhelming response based on our user<br/>discussion and market analysis revealed that our platform was in demand. Development of a<br/>target market, brand guide, and full lifecycle were beneficial during the second semester as<br/>Harvest moved forward. Through the development of a website, social media platform, and<br/>smartphone application, Harvest grew traction for our platform. Our social media accounts saw a<br/>1700% growth rate, and this wider audience was able to provide helpful feedback.