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Description
Advertisements intend to persuade the reader to invest money or time in a product or service. Newspapers contain advertisements that are space-limited, thus necessitating a concise and convincing message that will influence readers. Nord (2008) analyzed conative function (Jakobson 1960) as a persuasive tool in a corpus of Spanish, English,

Advertisements intend to persuade the reader to invest money or time in a product or service. Newspapers contain advertisements that are space-limited, thus necessitating a concise and convincing message that will influence readers. Nord (2008) analyzed conative function (Jakobson 1960) as a persuasive tool in a corpus of Spanish, English, and German advertising texts. A portion of Nord's study focused on sender attitude indicators directed at addressees as a key element of conative function, and analyzed address forms among several attitude indicators found in print advertisements. The current study analyzed 604 Spanish newspaper advertisements in Arizona and Florida, focusing on possible independent factors related to the probability of the occurrence of various address forms. These factors included: the type of product being advertized and its cost, the nature of the advertisement, the location of the advertisement in the newspaper (main section, sports, etc.), intended audience (including age and sex), geographic region of the newspaper, and each newspaper as compared to others. These variables were categorized and statistically analyzed using a quantitative design. The study provided results indicating a strong statistical relationship between the presence of address forms and product type, a moderate relationship with audience age, and a mild relationship with product cost. Various similarities and differences were also found when comparing the data geographically.
ContributorsBorba, Andrew (Author) / Cerron-Palomino, Alvaro (Thesis advisor) / Lafford, Barbara (Committee member) / Shepherd, Michael (Committee member) / Arizona State University (Publisher)
Created2012
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Description
The present thesis explores how statistical methods are conceptualized, used, and interpreted in quantitative Hispanic sociolinguistics in light of the group of statistical methods espoused by Kline (2013) and named by Cumming (2012) as the “new statistics.” The new statistics, as a conceptual framework, repudiates null hypothesis statistical testing (NHST)

The present thesis explores how statistical methods are conceptualized, used, and interpreted in quantitative Hispanic sociolinguistics in light of the group of statistical methods espoused by Kline (2013) and named by Cumming (2012) as the “new statistics.” The new statistics, as a conceptual framework, repudiates null hypothesis statistical testing (NHST) and replaces it with the ESCI method, or Effect Sizes and Confidence Intervals, as well as meta-analytic thinking. In this thesis, a descriptive review of 44 studies found in three academic journals over the last decade (2005 – 2015), NHST was found to have a tight grip on most researchers. NHST, much discredited outside of linguistics, confused authors who conflated the theories of Fisher and Neyman-Pearson, who themselves battled acrimoniously until the end of their publishing lives. Within the studies reviewed, with exceptions, dichotomous thinking ruled the quantitative approach, and binary reporting ruled the results and discussions. In addition, this thesis revealed that sociolinguistics, at least within the studies reviewed, is not exactly a “statistical monoculture” as suspected by Gorman and Johnson (2013), rather ANOVAs have joined Goldvarb’s logistic regression in its dominance. As described insightfully by Plonsky (2015), these two methods are exposed as extensions of the dichotomous thinking that attaches itself to NHST. Further, little evidence was found that the methods of the new statistics were being implemented in a coordinated fashion, including far too few meta-analyses. As such, quantitative Hispanic sociolinguistics, and linguistics in general, were shown to be vulnerable to problems with reliable quantitative theory building.
ContributorsKidhardt, Paul Adrian (Author) / Cerron-Palomino, Alvaro (Thesis advisor) / González-López, Verónica (Committee member) / Lafford, Barbara (Committee member) / Arizona State University (Publisher)
Created2015
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Description
The presence of two copula verbs (ser and estar) in Spanish has caused a semantic competition between the two. This semantic competition has been documented from the XII century (Vañó-Cerdá, 1982). Some scholars (Brown & Cortés-Torres, 2012; Cortés-Torres, 2004; Gutiérrez, 1992; Ortiz-López, 2000; Silva-Corvalán, 1994) have demonstrated the presence of

The presence of two copula verbs (ser and estar) in Spanish has caused a semantic competition between the two. This semantic competition has been documented from the XII century (Vañó-Cerdá, 1982). Some scholars (Brown & Cortés-Torres, 2012; Cortés-Torres, 2004; Gutiérrez, 1992; Ortiz-López, 2000; Silva-Corvalán, 1994) have demonstrated the presence of this competition in which estar has been occupying structures traditionally reserved for ser in different Spanish varieties. This study investigates the extent to which the extension of estar to contexts previously limited to ser is present in the Spanish of Puerto Rico in adjectival structures (copula + adjective). The investigation analyzed 21 Puerto Rican Spanish speakers, who completed five different instruments (interview, description of a picture, 2 questionnaires and grammar judgment). Nine of the participants completed the five tasks and the other 12 completed the 2 questionnaires. A multi-variable and qualitative analysis were employed to examine the linguistics (class or individual frame of reference, copulas the adjective allows, animacy, susceptibility to change, and type of adjective) and social factors (sex, age, level of education, and bilingualism) that favor the phenomenon. The results showed that type of adjective, copulas the adjective allows, susceptibility to change, and type of questionnaire favored the innovative use of estar. Both analyses showed a clear tendency of the linguistics factors that favor the innovative use of estar. The results of this study concur with previous studies (Cortés-Torres, 2004; Gutiérrez, 1992; Ortiz-López, 2000; Silva-Corvalán, 1994) about the phenomenon in other monolingual and bilingual Spanish dialects. This study confirms Puerto Rican Spanish follows the internal change tendency in Spanish language about the uses of ser and estar. The use of different instruments for data collection provides a clear view of the phenomenon in Puerto Rican Spanish. The use of questionnaires with confirmed estar predictors shows that some adjectives resist the phenomenon more; even with the perfect conditions for the use of estar, the participants did not allowed its use.
ContributorsNegrón Medina, Melissa (Author) / Cerron-Palomino, Alvaro (Thesis advisor) / Lafford, Barbara (Committee member) / Shepherd, Michael (Committee member) / Arizona State University (Publisher)
Created2013
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Description
With the fast pace of globalization and the rise of encounters in digital spaces, CALL scholars have become increasingly interested in how digital tools mediate intercultural encounters. However, despite their evident success in connecting students from around the world, current online intercultural exchanges continue to present problems such a promotion

With the fast pace of globalization and the rise of encounters in digital spaces, CALL scholars have become increasingly interested in how digital tools mediate intercultural encounters. However, despite their evident success in connecting students from around the world, current online intercultural exchanges continue to present problems such a promotion of positive experiences over deep intercultural learning and lack of real-life value (O’ Dowd, 2018). In addition, digitally-mediated intercultural learning research is based on the same theoretical approaches to learning that guide CALL research (Firth & Wagner, 1997; Lafford, 2017). Although such frameworks are successful in allowing researchers to conceive of digital tools as mediators for human interaction, they have yet to embrace the potential of digital artifacts themselves as intercultural interlocutors. Aiming to address this gap in the research, this investigation used Atkinson’s (2010, 2014) sociocognitive approach to language learning to understand the role that digital tools have in intercultural learning. Also integrating Dervin’s (2011) liquid approach to interculturality—which focuses on understanding intercultural learning as a co-constructed process—the research questions that guided this investigation asked: (a) does film annotation mediate intercultural learning? and, (b) in what ways does film annotation mediate intercultural learning? In answering these questions, the study looked at the intercultural learning process of five advanced learners of Spanish, as they interacted with annotated film clips, and engaged in peer discussion around the themes of colonialism and coloniality presented in the film clips. Data were collected through pre and post-tests, video recordings of peer discussions, and screen recordings of participants’ interaction with the annotated film clips. Findings showed that film annotation allowed participants to notice, retrieve and take notes on important cultural information, which they later incorporated in discussion with peers. Based on this evidence, and aligned with the aforementioned theoretical frameworks, this investigation poses that intercultural learning is a fluid, iterative process. The study also suggests that digital artifacts—as well as human interlocutors—play an important role in enabling learning processes, therefore, the role of such artifacts should be studied more in depth.
ContributorsOcando Finol, Maria Virginia (Author) / Lafford, Barbara (Thesis advisor) / Cuya Gavilano, Lorena (Thesis advisor) / Smith, David B. (Committee member) / Cerron-Palomino, Alvaro (Committee member) / Arizona State University (Publisher)
Created2019
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Description
In the last decade, the educational field, in general, has experienced increasing interest in applying augmented reality (AR) for educational purposes. Studies have shown that when AR is effectively applied in education, it can increase students’ learning interest and concentration (Zhang et al., 2014), reduce cognitive overload (Bower et al.,

In the last decade, the educational field, in general, has experienced increasing interest in applying augmented reality (AR) for educational purposes. Studies have shown that when AR is effectively applied in education, it can increase students’ learning interest and concentration (Zhang et al., 2014), reduce cognitive overload (Bower et al., 2014, p.1), and provide a more authentic learning experience (Klopfer, 2008). This study uses both cognitive and sociocultural theoretical perspectives to better understand the role of AR in peer interaction by investigating language-related episodes (LREs) during collaborative dialogue. The current study investigates whether mobile-based AR influence the number, nature, outcome, and correction orientation of LREs during two oral and writing-focused activities of ten advanced L2 Spanish dyads using AR and non-AR mobile applications. The results show significant differences in the incidence of LREs in both settings (AR vs non-AR) and modality focus (oral vs writing-focused). Although significant differences were found between mechanical LREs vs. lexical and grammatical LREs, no significant differences were found between lexical and grammatical LREs in both modalities and settings. Likewise, the correction orientation was similar in both modalities, whereas the LRE outcomes were significantly different in both settings. Immediate posttests were administered to determine whether participants retained the results of the LREs based on the LRE outcome types. The posttests showed a strong correlation between the recognition and production scores of the grammatical structures. However, no significant differences were found in the recognition or production of grammatical structures nor the production of lexical items between the two settings.
ContributorsDomaz, Silvana (Author) / Lafford, Barbara (Thesis advisor) / Smith, Bryan (Thesis advisor) / Tecedor, Marta (Committee member) / Arizona State University (Publisher)
Created2020