Filtering by
- Resource Type: Text
Baked by Barrett facilitates the collection, review, and sale of home-baked goods through various means weekly. This will include, while not limited to, hosting tabling and social events throughout the academic year. This user-led platform will share the proceeds with bakers, and local charities of choice while maintaining a percentage internally to ensure efficient operations. Because businesses for profit are a conflict of interest for ASU, the organization will work to promote students and charity along with the learning for business and entrepreneurial ventures. Instead of generating profits, Baked by Barrett will focus on sustaining itself while the rest of the revenue will go to charity. This will help the organization avoid conflicts of interest with ASU allowing it to use campus space to sell. Marketing will, initially, be based on word-of-mouth, with supporting tools including a dynamic website, flyers, and partnerships around local newsletters. Rotations of charities and menu items will be used to incentivize students and passersby to buy from Baked by Barrett. In order to promote the organization, there will be a website, flyers, and even contact information through the Barrett digest to market the platform in the weekly newsletter.
Through a qualitative, grounded theory analysis, this dissertation examines the phenomena of the students engaging in Luminosity’s model, who have demonstrated their ability to serve as the principal investigators and innovators in conducting substantial discovery, research, and innovation work through full project life cycles. This study supports a theory that highly talented students often feel limited by the pace and scope of their college educations, and yearn for experiences that motivate them with agency, achievement, mastery, affinity for colleagues, and a desire to impact society. Through the cumulative effect of these motivators and an organizational design that facilitates a bottom-up approach to student-driven innovation, Luminosity has established itself as a novel model of research and development in the collegiate space.