Matching Items (3)

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Here Comes Trouble! An Investigation of Publishing, Illustrating, and Marketing in the World of Children’s Literature

Description

This thesis project investigates the many ways to illustrate, publish, and market Here Comes Trouble! The Story of Curious & Crisis, a book which aims to teach children how to cope with various crises. It includes research on different types

This thesis project investigates the many ways to illustrate, publish, and market Here Comes Trouble! The Story of Curious & Crisis, a book which aims to teach children how to cope with various crises. It includes research on different types and processes of book publication, the many players involved in such processes, a book proposal intended for a popular press publisher, and hand-drawn and digital illustrations for the story, with my own personal narrative weaved throughout. The book proposal includes information about the author, possible markets to whom the book could be marketed, a possible promotion plan for the story, a list of competing and complementary works, and a summary of each chapter. Along with searching the internet and reading various books, research was conducted by taking online courses and conducting informational interviews with authors and illustrators. The paper concludes with my own reflection of the difficulties faced and knowledge gained through working on the project, including future plans for both the story and myself.

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Date Created
2019-05

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Paint Sole An Honors Thesis Exhibition By Mariel Jacobs

Description

Art and business thesis. Hand painted designs on shoes. Marketing. Influenced by Riley, Matisse, Delaunay, and the aboriginies.

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Created

Date Created
2013-05

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Omni Bioceutical Innovations Revised Digital Marketing Strategy

Description

This thesis will analyze the current position of the medical-grade skincare company Omni Bioceutical Innovations using the four frames discussed in Bolman and Deal’s Reframing Organizations. In reflecting upon the company through the structural, human resource, symbolic and political frame

This thesis will analyze the current position of the medical-grade skincare company Omni Bioceutical Innovations using the four frames discussed in Bolman and Deal’s Reframing Organizations. In reflecting upon the company through the structural, human resource, symbolic and political frame lens, a multi-frame marketing strategy is developed to address Omni’s current obstacles and future goals. The paper begins with a history of Omni Bioceutical Innovations and an analysis of the current marketing and skincare trends. Research on business-to-business (B2B) and business-to-consumer (B2C) strategies will also be shared to help provide context to Omni's obstacles when switching its marketing focus from B2B to B2C. The paper will then focus on Omni’s past digital strategy setbacks and present opportunities for how the company can move forward using Bolman and Deal’s frames and research on the skincare market and current digital marketing tactics. The resolutions presented will include insight into how to target the B2C market effectively through specific social platforms and offer suggestions of which elements should be incorporated into their new website. Through examining Omni’s past internal battles using the organizational frames, it helps clarify the needs of the company and reinforces the changes that must be made to help the company become even more successful.

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Agent

Created

Date Created
2022-05