Matching Items (4)
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DescriptionArt and business thesis. Hand painted designs on shoes. Marketing. Influenced by Riley, Matisse, Delaunay, and the aboriginies.
ContributorsJacobs, Mariel Fredricka (Author) / Meissinger, Ellen (Thesis director) / Albert, David (Committee member) / Solis, Forrest (Committee member) / Barrett, The Honors College (Contributor) / School of Art (Contributor)
Created2013-05
Description

In this project, I analyze representative samples from three different fashion brands’ sustainability-related informational materials provided to the public through their websites, annual reports, and clothing tags that promote the company’s environmental initiatives. The three companies were chosen because they each represent global fashion- they are all extremely large, popular,

In this project, I analyze representative samples from three different fashion brands’ sustainability-related informational materials provided to the public through their websites, annual reports, and clothing tags that promote the company’s environmental initiatives. The three companies were chosen because they each represent global fashion- they are all extremely large, popular, and prevalent brands. These materials are evaluated against three frameworks for identifying deceptive greenwashing claims. I identify instances in which these frameworks are successful in categorizing deceptive claims from these companies as well as instances in which they appear to be vulnerable. To address the vulnerabilities I discover in the three existing frameworks for identifying greenwashing, I propose six new guidelines to be used in conjunction with these frameworks that will help to ensure that consumers can have a more ample toolbox to identify deceptive sustainability claims.

ContributorsLadewig, Emily (Author) / Pavlic, Theodore (Thesis director) / Roschke, Kristy (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / School of Art (Contributor) / School of Sustainability (Contributor)
Created2023-05
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Description
This thesis project investigates the many ways to illustrate, publish, and market Here Comes Trouble! The Story of Curious & Crisis, a book which aims to teach children how to cope with various crises. It includes research on different types and processes of book publication, the many players involved in

This thesis project investigates the many ways to illustrate, publish, and market Here Comes Trouble! The Story of Curious & Crisis, a book which aims to teach children how to cope with various crises. It includes research on different types and processes of book publication, the many players involved in such processes, a book proposal intended for a popular press publisher, and hand-drawn and digital illustrations for the story, with my own personal narrative weaved throughout. The book proposal includes information about the author, possible markets to whom the book could be marketed, a possible promotion plan for the story, a list of competing and complementary works, and a summary of each chapter. Along with searching the internet and reading various books, research was conducted by taking online courses and conducting informational interviews with authors and illustrators. The paper concludes with my own reflection of the difficulties faced and knowledge gained through working on the project, including future plans for both the story and myself.
ContributorsSessions, Ashlynd (Author) / deLusé, Stephanie (Thesis director) / Parkinson,, Stanley (Committee member) / Wells, Cornelia (Committee member) / Green, Amber (Committee member) / School of Art (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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Description

This thesis will analyze the current position of the medical-grade skincare company Omni Bioceutical Innovations using the four frames discussed in Bolman and Deal’s Reframing Organizations. In reflecting upon the company through the structural, human resource, symbolic and political frame lens, a multi-frame marketing strategy is developed to address Omni’s

This thesis will analyze the current position of the medical-grade skincare company Omni Bioceutical Innovations using the four frames discussed in Bolman and Deal’s Reframing Organizations. In reflecting upon the company through the structural, human resource, symbolic and political frame lens, a multi-frame marketing strategy is developed to address Omni’s current obstacles and future goals. The paper begins with a history of Omni Bioceutical Innovations and an analysis of the current marketing and skincare trends. Research on business-to-business (B2B) and business-to-consumer (B2C) strategies will also be shared to help provide context to Omni's obstacles when switching its marketing focus from B2B to B2C. The paper will then focus on Omni’s past digital strategy setbacks and present opportunities for how the company can move forward using Bolman and Deal’s frames and research on the skincare market and current digital marketing tactics. The resolutions presented will include insight into how to target the B2C market effectively through specific social platforms and offer suggestions of which elements should be incorporated into their new website. Through examining Omni’s past internal battles using the organizational frames, it helps clarify the needs of the company and reinforces the changes that must be made to help the company become even more successful.

ContributorsKirkman, Alexandra (Author) / deLusé, Stephanie (Thesis director) / Golob, Sora (Committee member) / Barrett, The Honors College (Contributor) / School of Art (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Department of Marketing (Contributor)
Created2022-05