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- All Subjects: Marketing
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
Description
This study seeks to understand what design factors best aid in the elicitation of behaviors, specifically disclosure behaviors, from one party to another with the intent to provide some form of service. I looked at the medical industry to see how to create the best possible quality of care all while ensuring that the patient information is collected accurately and quickly. With healthcare in the United States becoming increasingly expensive along with the multitude of people seeking attention, the time that physicians have is scare. This scarcity can affect the type and quality of care that a patient would receive. Therefore, creating an online form to gather patient data would reduce time so long as the information was collected via a trusted method and patients were honest in their disclosure. The quality of the face-to-face time in a physician’s office would increase with increased honesty from patients, as the physician would be able to properly prepare for the appointment. This study examines whether screen lighting and typeface could influence a patient's disclosure of problem behaviors, such as smoking or drinking, the patient's rating of the importance of honesty, and the patient's perceptions of privacy and confidentiality during the disclosure. The results showed that Sans Serif [Arial] typeface was more effective in eliciting problem behavior disclosure. Perceptions and disclosure in relation to background color did not yield overwhelming results either way.
ContributorsScheetz, Taylor Renee (Author) / Eaton, Kate (Thesis director) / Eaton, John (Committee member) / Department of Marketing (Contributor) / Economics Program in CLAS (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Campaign finance regulation has drastically changed since the founding of the Republic. Originally, few laws regulated how much could be contributed to political campaigns and who could make contributions. One by one, Congress passed laws to limit the possibility of corruption, for example by banning the solicitation of federal workers and banning contributions from corporations. As the United States moved into the 20th Century, regulations became more robust with more accountability. The modern structure of campaign finance regulation was established in the 1970's with legislation like the Federal Election Campaign Act and with Supreme Court rulings like in Buckley v. Valeo. Since then, the Court has moved increasingly to strike down campaign finance laws they see as limiting to First Amendment free speech. However, Arizona is one of a handful of states that established a system of publicly financed campaigns at the state-wide and legislative level. Passed in 1998, Proposition 200 attempted to limit the influence of money politics. For my research I hypothesized that a public financing system like the Arizona Citizens Clean Elections Commission (CCEC) would lead to Democrats running with public funds more than Republicans, women running clean more than men, and rural candidates running clean more than urban ones, and that Democrats, women, and rural candidates would win in higher proportions than than if they ran a traditional campaign. After compiling data from the CCEC and the National Institute on Money in State Politics, I found that Democrats do run with public funds in statistically higher proportions than Republicans, but when they do they lose in higher proportions than Democrats who run traditionally. Female candidates only ran at a statistically higher proportion from 2002 to 2008, after which the difference was not statistically significant. For all year ranges women who ran with public money lost in higher proportions than women who ran traditionally. Similarly, rural candidates only ran at a statistically higher proportion from 2002 to 2008. However, they only lost at higher proportions from 2002 to 2008 instead of the whole range like with women and Democratic candidates.
ContributorsMarshall, Austin Tyler (Author) / Herrera, Richard (Thesis director) / Jones, Ruth (Committee member) / Economics Program in CLAS (Contributor) / School of Politics and Global Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Arizona State University students are currently out of the loop when it comes to hearing about events being held in their community. This is because there is no established service that provides an inclusive list of both on and near campus events. What's worse is that the current methods for event marketing rely heavily on who one knows. Currently, ASU students hear about events through word of mouth, email chains, Facebook pages, and posters around campus. Thankfully, there is now an event marketing method that is available to everyone. UniEvents is a newly developed event service that live-tracks events around ASU's Tempe campus. UniEvents consists of a webpage that accommodates all screen sizes and is accessible by all devices including smartphones, tablets, and desktop computers. The website offers a user-friendly interface and useful features. Students are able to scan through event listings on a calendar or they can use an interactive map to find events nearest to them. Furthermore, UniEvents also offers the option for users to submit events to be advertised through the service. This way, students and organizations can easily spread the word about events on campus. Through UniEvents, ASU students will finally be able to see a conclusive list of upcoming events in one convenient site. Students will be able to save time and hassle by not having to rely on numerous sources to learn about events. UniEvents is committed to help students learn about events and get involved in campus activities!
ContributorsDeegan, Taylor (Co-author) / Nguyen, Lilian (Co-author) / Ostrom, Lonnie (Thesis director) / Schlacter, John (Committee member) / Harrington Bioengineering Program (Contributor) / Economics Program in CLAS (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The purpose of this thesis is to analyze the impacts of virtue signaling and tokenism within the cosmetic industry and how it relates to corporate social responsibility. Secondary research has been gathered and analyzed to find insight into how these aspects in marketing can impact the profits and other measures of success within business. This will lead to an understanding of how corporate social responsibility can be beneficial to the cosmetic industry, especially as companies grow and expand their target market. This thesis research is based on secondary research built from articles and advertisements. Additionally, research will be pulled from company statistics in profits and sales to determine success in different product launches and the marketing tactics utilized. After analyzing these differences and the types of advertisements that lead to the most successful results, it can be determined that virtue signaling and racial/ethnic tokenism can hinder success potential and thus, in contrast, companies that adhere to the ethical implications within corporate social responsibility will benefit from a reputation of sincerity.
ContributorsJohnson, Nicole (Author) / Hale, Allison (Co-author) / Voustas, Konstandinos (Thesis director) / Riker, Elise (Committee member) / Barrett, The Honors College (Contributor) / Economics Program in CLAS (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05