Matching Items (27)
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- All Subjects: Marketing
- Creators: School of International Letters and Cultures
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Description
In this study, the packaging and labeling of milk and coffee was compared between Walmart and Sprouts. The pricing, the sourcing, the certifications and the overall shelf presence of the items was taken under consideration. After studying the packaging of both, a new design incorporating the applicable labels, customer appeal and appropriate green marketing was created for both the commodities.
ContributorsBhatt, Rashi Hitesh (Author) / Collins, Shari (Thesis director) / Keahey, Jennifer (Committee member) / School of International Letters and Cultures (Contributor) / School of Earth and Space Exploration (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
ASU's international student population has been growing exponentially in the last few years. Specifically, the fastest growing group has been international students from China. However, many of these students are arriving with inaccurate expectations of life at an American university. Furthermore, prospective students in China that have a desire to attend school in the U.S. are struggling to find a university that is affordable and respected. There is a huge opportunity for ASU to reach this market of students and increase their enrollment of international Chinese students. Our project aimed to create advertisements of ASU that target international Chinese students and their parents. The purpose of our project is to provide inspiration that ASU can utilize to create a professional marketing campaign to target this population of potential students.
ContributorsKagiyama, Kristen (Co-author) / Le, Alethea (Co-author) / Chien, Hsui Fen (Thesis director) / Chau, Angie (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / School of International Letters and Cultures (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This study examines the differences in presence and perception of the Samsung and Apple brands in Spain compared to the United States. Primary research was collected on-site in Spain and comparatively analyzed to experiences in the United States from the perspective of an American citizen. Qualitative data in the form of observations and interviews was collected as well as extensive secondary research. The study will conclude international implications of these two brands in Spain.
ContributorsNeerhof, Samantha Noel (Author) / Gray, Nancy (Thesis director) / Giard, Jacques (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
As my year abroad in France was vastly approaching, it became apparent that the accessibility of certain resources would prove beneficial in the pursuit of my honors thesis in French. Thus, even before my departure it was decided that I would focus on the French texting language. While the specifics were not yet fully developed, it was certain that the subject was relevant as the use of communication technologies were becoming more prevalent amongst younger generations. Upon my arrival in Lyon, the objective of my thesis was realized as I began to slowly understand the descriptive nuances of both spoken French and the ever-changing texting language. As a language student, it felt necessary to understand and analyze both the prescriptive and descriptive facets of the French language, including those of the text shorthand. Therefore, it was my intention to learn the vocabulary and linguistic traits that were most frequented in this distinct jargon, not solely for myself, but also for my fellow students of French. This task was accomplished by reading and recording the text messages from ten native speakers. These texts were then compiled into a proper corpus, which was primarily used as the resource for the further applied projects I wished to create. Given this research, a type of dictionary was organized from the words that I found to be most exemplary of the French texting language. In addition, an analysis was also written concerning the common linguistics traits found in the corpus. It was my intent to provide the students of Arizona State University with relevant resources that could assist in the immersion process during or before their study abroad experience. In pursuit of any language, it seems that it is integral to maintain a sense of understanding of all common elements of a language, as they are constantly evolving. Thus, it was important for me in my attempt to master French that I understood all the nuances of the vernacular that were being used by the native speakers.
ContributorsMarquez, Monique Evangeline (Author) / Bahtchevanova, Mariana (Thesis director) / Danton, Naomi (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor)
Created2014-12
Description
This work aims to give the general public a unique insight into French urban culture through my experience while living and filming a personal documentary in Lyon, France. The goal of the project is to examine and consequently describe what this culture consists of while comparing and contrasting it to our own urban culture. The work depicts the creators and performers of the culture as well as its audience, which differs from our own here in the U.S in part thanks to France's efficient public transportation system, used by people from every social class. Immersing myself in this fascinating world truly helped me get through to the heart of the French people and artists that make up the urban culture in Lyon. Observing performances and daily practices while digging deep into each artist's story allowed me to unravel the identity of this culture one person at a time.
ContributorsGradilla, Cesar Uriel (Author) / Bahtchevanova, Mariana (Thesis director) / Chabaud, Aurélie (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor)
Created2015-05
DescriptionThis project explored the creation of a video game to be used as a tool to enhance the process of French language learning. The work on the project was divided into three different phases that were tackled individually: a research phase, a development phase, and a content-creation phase.
ContributorsDebeurre, Nicholas Harrison (Co-author) / Dommata, Samhith (Co-author) / James, Jovin (Co-author) / Khan, Faiz (Co-author) / Bahtchevanova, Mariana (Thesis director) / Winter, Marie (Committee member) / Computer Science and Engineering Program (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
George Sand (née Amantine Lucile Aurore Dupin, 1804 – 1876) was one of the most celebrated French authors of her time and remains to this day a central figure in French literary history. She produced throughout her lifetime an extraordinarily broad body of literary works, including short stories, novels, periodicals, newspaper articles, political commentaries, and even plays. One of her most well-known works, and her first novel published under her male pseudonym, was Indiana, which recounts the rise and fall of a young bourgeoise trapped in a loveless marriage, while also touching on the political climate of the age. Indiana was remarkably successful and popular when it was published and catapulted Sand to fame as she became a full-time writer who supported her family and lifestyle purely from sales of her works. The success of Indiana and many other of her works prompted a re-release of her body of works in nine volumes, titled Les Œuvres illustrées de George Sand. The volume studied in this thesis contains seventy-seven engraved illustrations of various scenes from each text. The engravings were produced by the very famous French artist and illustrator Tony Johannot with the help of Sand’s own son, Maurice Sand. Johannot was very well-known during his career and produced engravings for the biggest names in European literature such as Molière, Lord Byron, Cervantes, Goethe, Balzac, and others, including Sand.
In these books, illustrations were distributed throughout the text so the reader could visualize many of the storyline’s scenes. The authors themselves, however, did not oversee or produce these images, so it was at the discretion of the illustrator as to how each character, setting, facial expression, motif, etc. would be drawn. Sand was well-known for being avant-garde, progressive, independent, and, notably, female. Her opinions understandably clashed with many of the stereotypical views of the 19th century on many topics, particularly when it came to the treatment of women. By contrast, Johannot was a very well-respected and successful male artist with solid connections with influential publishers, who catered to a specific audience of well-off and well-educated buyers. The buyers of his works, particularly of his illustrated texts, were often parents of the upper middle class who wanted books to be used as gifts providing not only entertainment but also instruction and moral life lessons to their children. Johannot’s interpretations of Sand’s Indiana, which was considered scandalous and controversial upon its release, could therefore shift some of the most controversial aspects of the novel from what Sand originally intended. There are many reasons as to why Johannot might make certain interpretations of the text. He likely wanted to maintain his status as a successful author and please his audience, typically middle and upper middle-class, wealthy, and bourgeois literate patrons who educated themselves and their children by exposing themselves to books and works of art, as was traditional at the time. Additionally, his fundamental personal opinions as a successful business man might differ from Sand’s opinions as a female author, as traditional gendered roles and stereotypes often prevented the financial and societal independence of women.
This thesis will compare Johannot’s images created for Indiana with Sand’s original French text. In doing so, the reader can gain an understanding of how social status and personal interpretations can affect the way an artist represents a scene. Many of Johannot’s images agree with Sand, while others do not; some of the main similarities and differences will be analyzed to understand how and why such artistic differences occur.
In these books, illustrations were distributed throughout the text so the reader could visualize many of the storyline’s scenes. The authors themselves, however, did not oversee or produce these images, so it was at the discretion of the illustrator as to how each character, setting, facial expression, motif, etc. would be drawn. Sand was well-known for being avant-garde, progressive, independent, and, notably, female. Her opinions understandably clashed with many of the stereotypical views of the 19th century on many topics, particularly when it came to the treatment of women. By contrast, Johannot was a very well-respected and successful male artist with solid connections with influential publishers, who catered to a specific audience of well-off and well-educated buyers. The buyers of his works, particularly of his illustrated texts, were often parents of the upper middle class who wanted books to be used as gifts providing not only entertainment but also instruction and moral life lessons to their children. Johannot’s interpretations of Sand’s Indiana, which was considered scandalous and controversial upon its release, could therefore shift some of the most controversial aspects of the novel from what Sand originally intended. There are many reasons as to why Johannot might make certain interpretations of the text. He likely wanted to maintain his status as a successful author and please his audience, typically middle and upper middle-class, wealthy, and bourgeois literate patrons who educated themselves and their children by exposing themselves to books and works of art, as was traditional at the time. Additionally, his fundamental personal opinions as a successful business man might differ from Sand’s opinions as a female author, as traditional gendered roles and stereotypes often prevented the financial and societal independence of women.
This thesis will compare Johannot’s images created for Indiana with Sand’s original French text. In doing so, the reader can gain an understanding of how social status and personal interpretations can affect the way an artist represents a scene. Many of Johannot’s images agree with Sand, while others do not; some of the main similarities and differences will be analyzed to understand how and why such artistic differences occur.
ContributorsDebeurre, Marielle Prescott (Author) / Canovas, Frédéric (Thesis director) / Fleming, Barbara (Committee member) / Mechanical and Aerospace Engineering Program (Contributor, Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
International marketing involves a tricky balance between appealing to foreign cultural values while still creating an authentic message, without using stereotypes or relying on complex cultural notions that might be misunderstood. American and Spanish cultures have famously different paces of life: Americans are thought to value busyness, while Spaniards are thought to prefer leisure time. We conduct two studies to determine to what extent these values hold true among Spanish and American students, and whether these values impact students’ perceptions of marketing messages. The results suggest that the hypothesized values of busyness and leisure time are true, but appealing to these deep and complicated values through marketing does not always work. Globalization is causing consumer preferences around the world to converge, and attempting to apply specific cultural values to new global products in marketing communications can easily backfire. We recommend that instead of attempting to appeal to the cultural values of each international audience, advertisers should consider a more standardized approach by positioning new products similarly across the globe, especially to younger consumers.
ContributorsGiel, Emily (Co-author) / Quintero Pacheco, Diana (Co-author) / Montoya, Detra (Thesis director) / Samper, Adriana (Committee member) / Department of Information Systems (Contributor) / School of International Letters and Cultures (Contributor) / School of Social Transformation (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
"The Online Entrepreneur's Digital Marketing Handbook" is exactly what it sounds like \u2014 a resource for entrepreneurs (or aspiring entrepreneurs) to learn about all things digital marketing, ranging from web design to advertising to much more, in order to be better equipped to have success with building out their business ideas. The paper serves as not only a resource that explains fundamental elements of marketing strategy and digital strategy, but as something that connects people with the resources they need to actually implement these strategies. By reading this paper, you can learn about web design and how it correlates with digital and business strategy, about key advertising channels and what the current best practices are for using these platforms, about social media marketing tactics, about age-old marketing disciplines like email marketing, and about trends expected for the future of digital marketing. Nearly every discipline discussed within the paper is an extremely deep field itself, and thus learning more in depth about any of the fields is recommended, but the paper at least provides a compilation of what fields are most important to consider, and the most crucial elements of strategy and best practices needed for someone to have success, whether it's for a small project, or for the launch of a new business. Far too many entrepreneurs have the opportunity for success, and the resolve, but they focus their energy on the wrong things when it comes to marketing, because they don't know where to start. With a better grasp on the digital marketing landscape, key elements of strategy, and the most crucial digital marketing channels, entrepreneurs should have higher odds of success by diverting resources to what's important, and not getting distracted by all the choices out there.
ContributorsHubbard, Zachary Scott (Author) / Ostrom, Amy (Thesis director) / Giles, Charles (Committee member) / School of International Letters and Cultures (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-12
Description
Sidonie-Gabrielle Colette’s novel La Vagabonde about struggling 33-year-old divorcée Renée Néré has only had a handful of translations into English since its original publication in 1910. It was picked up for its first translation in the late 1950s as a result of its sensitive nature concerning female sexuality and patriarchal oppression of the physical and mental female sphere. Due to the bowdlerized and outdated language of previous English interpretations of the novel, I set forth to create a new translation that would convey the complex simplicity of Colette’s words and the ever-relevant themes of the novel that may have been overlooked in the past. Although Colette’s diction is simple, her poetic use of grammar, focused rhetoric, and poignant insights into the female experience are deceptively intricate.
In this introduction, I discuss the methodology used while translating the novel and a few of the linguistic, semantic, and cultural problems I encountered while working on this new annotated translation. I also explain the cultural and literary context of popular novels during the fin-de-siècle that helped create motifs and themes that Colette later inverses in the novel. Colette reverses the narrative of the male spectator sitting in the dark theatre, eyes fixed on the desirable form of the female performer. Instead, Renée observes those in her life reversing the male gaze in onto itself.
Despite the meticulousness of the translator, each translation remains only an interpretation of the original text. From hunting motifs to the socio-economic role of diction in class structure during La Belle Époque, I discuss the specific diction Colette uses to show Renée’s dissociation of self and internalized misogyny in her stream-of-consciousness narration.
Following the introduction is seventy-nine pages of the new translation with annotations on certain cultural and linguistic peculiarities unique to French culture and language.
In this introduction, I discuss the methodology used while translating the novel and a few of the linguistic, semantic, and cultural problems I encountered while working on this new annotated translation. I also explain the cultural and literary context of popular novels during the fin-de-siècle that helped create motifs and themes that Colette later inverses in the novel. Colette reverses the narrative of the male spectator sitting in the dark theatre, eyes fixed on the desirable form of the female performer. Instead, Renée observes those in her life reversing the male gaze in onto itself.
Despite the meticulousness of the translator, each translation remains only an interpretation of the original text. From hunting motifs to the socio-economic role of diction in class structure during La Belle Époque, I discuss the specific diction Colette uses to show Renée’s dissociation of self and internalized misogyny in her stream-of-consciousness narration.
Following the introduction is seventy-nine pages of the new translation with annotations on certain cultural and linguistic peculiarities unique to French culture and language.
ContributorsDitto, Shannon Jule Campbell (Author) / Canovas, Frédéric (Thesis director) / Minardi, Enrico (Committee member) / School of International Letters and Cultures (Contributor) / School of Politics and Global Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12