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- All Subjects: journalism
- All Subjects: Marketing
- Creators: Walter Cronkite School of Journalism and Mass Communication
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
Description
A multimethod research design was used to conduct research on Arizona State University's (ASU) branding strategies with regards to the role the athletics department brand plays within the scope of the entire university brand, and whether or not the football uniforms themselves are effective in communicating the desired brand messages to ASU's key stakeholders. The research is in the form of a case study, and is comprised primarily of information gathered in several personal interviews with important stakeholders and experts in particular areas (n = 9), as well as a survey distributed to key stakeholders (n = 429). It was concluded through the culmination of this research that, consistent with existing research, ASU models its branding strategies using a branded house approach, which means Sun Devil Athletics (SDA) is branded consistently with the university's missions, charter, and brand standards. However, SDA's unique role as a major prestige generator for the university as well as its non-academic focus means specific brand marks, such as SDA's "Sun Devil Bold" font and athletic pitchfork, are used solely within the athletics department. In order to communicate the university's messages, the football program, and football uniforms specifically, are regarded as some of the most important channels of communication because of the wide audience that is reached through the uniforms' visual representation of ASU's brand. Thus, it was found that a major emphasis is placed on football uniform design, and adidas, ASU's exclusive athletic apparel sponsor, is charged with designing the uniforms in such a way to meet not just the needs of the players themselves, but also the brand standards set forth by both SDA and ASU. The survey results established that the deliberate branding efforts put forth by SDA's partnership with adidas, as well as ASU's communication of the athletics department's role within the university, are effective in reaching key stakeholders and have been overall successful in communicating the desired brand messages to constituents.
ContributorsBarone, Nina Patricia (Author) / Renzulli, Virgil (Thesis director) / Wu, Xu (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
The Walter Cronkite School of Journalism and Mass Communications stands as a "gold standard" of journalism education throughout the country. In my time at the school though, I found that some aspects in the whole of the curriculum were missing. I as well as several other friends became interested in production and the technical side of things. This seemed to be the direction we wanted to go and soon realized this played a crucial part in journalism. Although there is a studio production class and a studio production track through the immersive Cronkite News program, there is not much in between. This inspired me to take a look deeper into production skills and their place within a journalism education. The project is split into three main sections that dive into the ideas of teaching production skills and technical skills to journalism students and whether or not it is valuable. The first part is the background of the project and why this project came to be. The background section explores the inspiration for the project. The project continues with a look at job statistics and where the industry currently sits. This continues into the final section that contains personal stories and interviews with professionals in the field. This is a critical section to back up claims made through research and evaluation. There is a lot of personal experience and non-traditional research done through this project, but the assertions and conclusions made are clear. Through job statistics, personal stories, and interviews with professionals, this project examines how production could be taught in a traditional journalism program. These stories show that a journalism curriculum may not be the best place to teach production in depth, but that it still is an incredibly important part of the journalism world as a whole.
ContributorsHardy, Joseph Michael (Author) / Jacoby, Jim (Thesis director) / McJannet, Rob (Committee member) / College of Public Service and Community Solutions (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Battle For Arizona Avenue: The History of the Chandler-Hamilton Rivalry is an honors thesis project that aims to serve as a historical hub for the two schools involved. Chandler and Hamilton High School are two public high schools in Chandler, Ariz., who are among the most successful football programs in the state despite sitting just 3.8 miles apart from each other. The thesis is housed on a multimedia website, which uses written pieces, photos, videos and other multimedia elements to break down the history of both programs. Chandler is one of the oldest schools in the state, opening in 1914 and often lagging athletically until large population growth led to Hamilton opening in 1998. Hamilton experienced immediate success both as a football program individually and in the rivalry, taking the first 17 match ups between the two schools and winning seven titles in the now 18 years they have been in existence. Chandler has since come and shifted the tide, winning five of the last six games in the rivalry and claiming two titles in the last three years. It's rare for two programs so close in proximity to have so much success not just on the football field but academically, so the thesis looked at the various reasons why. The thesis is about more than just the two schools, however. It dives into what a rivalry means, as well as the overall impact of high school football and the various factors that led into this meaning as much to people as it did. The website should serve as a vital historical device for each school in years to come, with there still being the ability for growth in years to come. https://medium.com/the-battle-for-arizona-avenue
ContributorsArdaya, Fabian (Author) / Kurland, Brett (Thesis director) / Jackson, Victoria (Committee member) / Hawken-Collins, Denise (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Ugh, Hungry is a multimedia business that hopes to counter typical college eating habits by being a resource for creating fast, affordable and healthful eating. The founder drew on her experience as a student in both the Walter Cronkite School of Journalism and Mass Communication and the Arizona State University School of Nutrition for a foundation for this project. The business was created within two semesters allotted for thesis study as directed by Barrett, the Honors College. Research of competitors, audience, and business creation was conducted in order to begin an entrepreneurial start-up. The corresponding website, ughhungry.com, is a collection of recipes directed toward healthy eating for a financially limited, or college lifestyle. Each recipe article contains an opening article, either a video or photographs, and a recipe. Business, journalism, and nutrition are combined to create a fully engaging experience that can expand and has potential to profit in the future. The thesis project that follows examines the steps, research, and process of creating a journalism-based online business. Strengths, weaknesses, opportunities and threats of the Ugh, Hungry model are analyzed. Nutrition research was used to examine the problem of college weight gain. Data analytics were deployed to research the site's potential audience. The paper closely analyzes key competitors, including BuzzFeed, The Dorm Room Diet, Spoon University, and Tastemade. Finally, a business proposal for future investors in Ugh, Hungry outlines the potential future of the business.
ContributorsAbramoff, Melanie Sarah (Author) / Hill, Retha (Thesis director) / Pucci, Jessica (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Nutrition and Health Promotion (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
The 2015 Supreme Court case, Reed v. Town of Gilbert, is unusual. While it was unanimously decided in a 9-0 opinion, the majority opinion created a lot of divisiveness within the Court. This thesis examines how a court that unanimously decided on the outcome of the case contains concurring opinions that so strongly disagree with the specifics put forth in the Opinion of the Court, and what implications that might have on future content discrimination laws. Such implications include whether the Court will take a more functional or literal approach to strict scrutiny examination and content regulation.
ContributorsLucas, Kristen Alexi (Author) / Russomanno, Joseph (Thesis director) / Gonsher, Geoffrey (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Peoria, a city of about 171,000 residents in the northwest Valley, is recognized as one of Arizona's fastest growing cities. Peoria does not have a news source that engages millennials, despite the fact that adults ages 18 to 34 make up about 20% of Peoria's population. Thus, I created a digital news outlet with a complementary social media presence to target a millennial audience. Peoria Next covers news about Peoria that is either not currently covered by other news outlets or is covered in a different way. The goal of the website is to inform millennials of news and events in Peoria with a focus on topics millennials are interested in. The website receives 40 to 50 unique visitors and around 90 views every month, and Facebook insights show that 32% of the people reached by Peoria Next are in the target age range of 18 to 34. This paper discusses the process involved in creating a news outlet for millennials in Peoria with social media platforms as the main avenue for audience development. The first section discusses the role of local news in a community, using social media to engage the audience and how millennials receive and engage with news. The second section discusses how I developed the website and the overall results.
ContributorsRogers, Anya Bryn (Author) / Leonard, Christina (Thesis director) / Pucci, Jessica (Committee member) / WPC Graduate Programs (Contributor) / Economics Program in CLAS (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Academic integrity policies coded specifically for journalism schools or departments are devised for the purpose of fostering a realistic, informative learning environment. Plagiarism and fabrication are two of the most egregious errors of judgment a journalist can commit, and journalism schools and departments address these errors through their academic integrity policies. Some schools take a zero-tolerance approach, often expelling the student after the first or second violation, while other schools take a tolerant approach, in which a student is permitted at least three violations before suspension is considered. In a time where plagiarizing and fabricating stories has never been easier to commit and never easier to catch, students must be prepared to understand plagiarism and fabrication with multimedia elements, such as video, audio, and photos. In this project, journalism academic integrity codes were gathered from across the U.S. and designated to a zero-tolerance, semi-tolerant or tolerant category the researcher designed in order to determine what is preparing students most for the real journalism world, and to suggest how some policies could improve themselves.
ContributorsRoney, Claire Marie (Author) / McGuire, Tim (Thesis director) / Russomanno, Joseph (Committee member) / W. P. Carey School of Business (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
This thesis examines the marketing efforts of Arizona Microcredit Initiative (AMI), a 501(c)(3) nonprofit run by Arizona State University students. The mission of AMI is to empower and education underserved entrepreneurs in greater Phoenix through microloans up to $5,000, free consulting and free business education workshops. Included is an analysis of past marketing efforts, research on potential solutions and recommendations for future marketing strategy.
ContributorsNichols, Elizabeth (Author) / Shockley, Gordon (Thesis director) / Geiger, Karen (Committee member) / School of Mathematical and Statistical Sciences (Contributor) / Department of Economics (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of International Letters and Cultures (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Parental substance abuse is the number one reason children are neglected and placed in foster care. More than 18,000 children were in out-of-home care in Arizona in 2015, the majority of them for neglect. Reports to the Arizona Department of Child Safety are categorized by physical abuse, emotional abuse, sexual abuse, and neglect. Neglect is the broadest category and 72.9 percent of the maltreatment reports DCS received between April and September 2015 were for child neglect. Experts say nationally, parental substance abuse is the main cause for the neglect of children. "The Endless Cycle of Neglect" is an in-depth story about the effects of parental substance abuse leading to children being placed in foster care. The research was conducted through reviews of data available in public records and interviews with experts and adults who were in placed in foster care after experiencing neglect by parents who were abusing substances. The story is built into a multimedia website with elements such as photos, embedded audio, and infographics. The story follows Amber Anderson, whose father was a drug addict, and chronicles the events in her life that led to her being placed in foster care and ultimately losing her children to foster care because of neglect. Anderson shared her story of neglect, her time as a prostitute, and the events that led to her losing custody of her children. The website that the story is hosted on, kuntharathesis.com, was built to be visually engaging for readers, with large photos, pull quotes, and interactive infographics. The full thesis can be found at kuntharathesis.com or http://kuntharathesis.com/index.php/2016/05/05/the-unending-cycle/
ContributorsKunthara, Pallavi Elizabeth (Author) / Petchel, Jacqueline (Thesis director) / Chadha, Monica (Committee member) / School of Politics and Global Studies (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The Voices Among Us is a three-episode podcast series exploring podcasting as a way to tell the stories of elderly individuals in assisted living facilities in Phoenix. The project chronicles my journey trying to create this podcast series, addressing the technical challenges of learning how to podcast and the personal challenges I encountered in trying to find a way to connect the elder's stories to millennials. The podcast episodes, hosted at www.thevoicesamongus.weebly.com, include interviews with 3 men at Bethany Gardens Assisted Living and Oakmont Luxury Assisted Living in Phoenix, a caregiver at Bethany Gardens, the CEO of a Phoenix-based podcasting app, and the hosts of the Absolute Geek Podcast, a Phoenix-based production. The project was inspired by my grandmother, who I talk to weekly on the phone. I realized that I've gained so much insight, perspective and wisdom from these phone calls with my grandmother and I wanted to create a way for other millennials to have a similar experience. The millennial generation comprises the majority of podcast listeners, making podcasting my medium of choice to share these stories and advice of the elderly. The Voices Among Us highlights the beauty and benefit that comes when people make a conscious choice to engage with our society's elders. It is a project that combines the valuable information provided by all of the interviewees with my own personal insights and reflections as a journalist and a millennial, proving that there are voices and stories all around us that are incredibly valuable to our entire society.
ContributorsWilson, Saundra Elizabeth (Author) / Thornton, Leslie-Jean (Thesis director) / Stewart, Pamela (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05