Matching Items (27)
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- All Subjects: Marketing
- All Subjects: Gender
- Creators: School of International Letters and Cultures
- Member of: Theses and Dissertations
- Resource Type: Text
- Status: Published
Description
In this study, the packaging and labeling of milk and coffee was compared between Walmart and Sprouts. The pricing, the sourcing, the certifications and the overall shelf presence of the items was taken under consideration. After studying the packaging of both, a new design incorporating the applicable labels, customer appeal and appropriate green marketing was created for both the commodities.
ContributorsBhatt, Rashi Hitesh (Author) / Collins, Shari (Thesis director) / Keahey, Jennifer (Committee member) / School of International Letters and Cultures (Contributor) / School of Earth and Space Exploration (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
ASU's international student population has been growing exponentially in the last few years. Specifically, the fastest growing group has been international students from China. However, many of these students are arriving with inaccurate expectations of life at an American university. Furthermore, prospective students in China that have a desire to attend school in the U.S. are struggling to find a university that is affordable and respected. There is a huge opportunity for ASU to reach this market of students and increase their enrollment of international Chinese students. Our project aimed to create advertisements of ASU that target international Chinese students and their parents. The purpose of our project is to provide inspiration that ASU can utilize to create a professional marketing campaign to target this population of potential students.
ContributorsKagiyama, Kristen (Co-author) / Le, Alethea (Co-author) / Chien, Hsui Fen (Thesis director) / Chau, Angie (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / School of International Letters and Cultures (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This study examines the differences in presence and perception of the Samsung and Apple brands in Spain compared to the United States. Primary research was collected on-site in Spain and comparatively analyzed to experiences in the United States from the perspective of an American citizen. Qualitative data in the form of observations and interviews was collected as well as extensive secondary research. The study will conclude international implications of these two brands in Spain.
ContributorsNeerhof, Samantha Noel (Author) / Gray, Nancy (Thesis director) / Giard, Jacques (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Arizona State University experienced some of its most explosive growth in the 1960s—doubling its enrollment in just seven years, expanding many programs and adding a college of law, and significantly augmenting its physical plant. This work examines the architectural and planning development of ASU in this decade and the surrounding years, coinciding with the presidency of Dr. G. Homer Durham, in various facets. Topics covered include the pedestrianization of the university campus, land acquisition and street realignment; the construction of newer and taller buildings to accommodate and expanded student population and educational program; and efforts to improve the university’s prestige through the use of modern architecture. ASU’s physical and human growth is compared to selected peer institutions. The legacy of the 1960s at ASU is also discussed within a historic preservation context.
ContributorsHumbert, Raymond Eugene (Author) / Zygas, K. Paul (Thesis director) / Spindler, Robert (Committee member) / School of International Letters and Cultures (Contributor) / School of Politics and Global Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This thesis explores the framing of gender equity within International Development organizations and the design of projects to promote it. Using case studies of projects financed by United States Agency for International Development (a major donor agency), and Inter Pares (a Canadian NGO) as evidence, the thesis identifies what works and what does not work in different contexts within these projects.
ContributorsPetersen, Melia Bea (Author) / Aggarwal, Rimjhim (Thesis director) / Manuel-Navarette, David (Committee member) / School of Politics and Global Studies (Contributor) / School of International Letters and Cultures (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
The Gender Quota of Costa Rica: An impactful method to address women’s issues through representation
Description
The implementation of gender quotas in the Costa Rican legislature presents an interesting case study that with the use of national legislative gender quotas, women’s issues are more positively addressed within the country. This analysis argues that with the higher presence of women legislators in the Legislative Assembly made possible by the quota these women. in turn, have created more gender-focused policies. Thusly, higher amounts of female-focused policy will positively impact women’s issue areas within Costa Rican society. This argument will be supported by other scholar’s research on the subject of the gender quota and female equality in Costa Rica. I will also be presenting my own research that will investigate the data taken from the Costa Rican health ministry, UNICEF, and other organizations to comparatively evaluate the improvement of problems that women face coinciding with the higher female presence in the legislature.
ContributorsBlythe, Alexandra (Author) / Shair-Rosenfield, Sarah (Thesis director) / Funk, Kendall (Committee member) / School of Politics and Global Studies (Contributor, Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
International marketing involves a tricky balance between appealing to foreign cultural values while still creating an authentic message, without using stereotypes or relying on complex cultural notions that might be misunderstood. American and Spanish cultures have famously different paces of life: Americans are thought to value busyness, while Spaniards are thought to prefer leisure time. We conduct two studies to determine to what extent these values hold true among Spanish and American students, and whether these values impact students’ perceptions of marketing messages. The results suggest that the hypothesized values of busyness and leisure time are true, but appealing to these deep and complicated values through marketing does not always work. Globalization is causing consumer preferences around the world to converge, and attempting to apply specific cultural values to new global products in marketing communications can easily backfire. We recommend that instead of attempting to appeal to the cultural values of each international audience, advertisers should consider a more standardized approach by positioning new products similarly across the globe, especially to younger consumers.
ContributorsGiel, Emily (Co-author) / Quintero Pacheco, Diana (Co-author) / Montoya, Detra (Thesis director) / Samper, Adriana (Committee member) / Department of Information Systems (Contributor) / School of International Letters and Cultures (Contributor) / School of Social Transformation (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
"The Online Entrepreneur's Digital Marketing Handbook" is exactly what it sounds like \u2014 a resource for entrepreneurs (or aspiring entrepreneurs) to learn about all things digital marketing, ranging from web design to advertising to much more, in order to be better equipped to have success with building out their business ideas. The paper serves as not only a resource that explains fundamental elements of marketing strategy and digital strategy, but as something that connects people with the resources they need to actually implement these strategies. By reading this paper, you can learn about web design and how it correlates with digital and business strategy, about key advertising channels and what the current best practices are for using these platforms, about social media marketing tactics, about age-old marketing disciplines like email marketing, and about trends expected for the future of digital marketing. Nearly every discipline discussed within the paper is an extremely deep field itself, and thus learning more in depth about any of the fields is recommended, but the paper at least provides a compilation of what fields are most important to consider, and the most crucial elements of strategy and best practices needed for someone to have success, whether it's for a small project, or for the launch of a new business. Far too many entrepreneurs have the opportunity for success, and the resolve, but they focus their energy on the wrong things when it comes to marketing, because they don't know where to start. With a better grasp on the digital marketing landscape, key elements of strategy, and the most crucial digital marketing channels, entrepreneurs should have higher odds of success by diverting resources to what's important, and not getting distracted by all the choices out there.
ContributorsHubbard, Zachary Scott (Author) / Ostrom, Amy (Thesis director) / Giles, Charles (Committee member) / School of International Letters and Cultures (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-12
Description
Fairy tale retellings have permeated literature, film, and media ever since the original stories emerged. New adaptations are constantly being released, and therefore new research must constantly be published. In this study, I analyze "Aschenputtel" by the Brothers Grimm, as well as various retellings of "Cinderella," including Andy Tennant's Ever After (1998), Mark Rosman's A Cinderella Story (2004), and Marissa Meyer's Cinder (2012). This selection includes a live-action historical film, a live-action contemporary film, and a science fiction novel, all with an intended audience of young adults. While the Brothers Grimm story and Ever After have already been analyzed in the context of gender representation (Zipes, Bottigheimer, Williams), prior academic research fails to adequately address the gender issues in A Cinderella Story and Cinder. Because Ever After, A Cinderella Story, and Cinder are more contemporary than the Grimms' "Aschenputtel," they are often thought to be more progressive (Gruner, Vera, Travers). However, I propose that they still have problematic implications, despite their publication in contemporary society. Jack Zipes, an acclaimed fairy tale scholar, argues that, "For the most part, the transformations [of contemporary Cinderella retellings] tend to be modern remakes with a faux feminist touch" ("The Triumph" 361). Similar to Zipes, I argue that, although the texts initially appear progressive and "feminist," they ultimately support problematic ideals related to gender. All three contemporary texts seem to ally themselves with an ethos of female empowerment through their protagonists' rejection of traditional femininity, but the inclusion of gender policing and the characters' eventual acceptance of hyperfemininity undermine this characterization, as does the ultimate heteronormative "happily ever after." Additionally, the use of competition (between Cinderella and her stepfamily, as well as new female characters) pits women against each other, often because of a man, which generally prevents the development of female camaraderie, other than with the fairy godmother. Further, rather than allying herself with female power (i.e. the mother), the protagonists in both Ever After and A Cinderella Story are defined by their relationship with the father, which minimizes their agency as it suggests a transfer of ownership from the father to the husband/prince. This framing of the protagonist by the father and prince (specifically as she works to "perfect" the prince) seems to relegate the female characters to a supplementary role, simply acting as a tool for the male characters' development.
ContributorsBrown, Nichol R. (Author) / Barca, Lisa (Thesis director) / Alcantara, Christiane Fontinha de (Committee member) / School of International Letters and Cultures (Contributor) / Department of English (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Globalization has necessitated cross-cultural communication among groups and individuals alike, often beginning with management. This project considers how the degree of Power Distance, one of Hofstede's cultural dimensions, may change over time as a result of exposure to different, and often opposing, cultural values. We conducted two surveys 12 weeks apart collecting an initial sample of 317 and retaining a secondary sample of 142. We gathered data on demographics, education, on-campus involvement, cultural dimensions, and levels of comfort with different cultures. Through data analysis we found that as a result of exposure to different cultural values, cultural groups adjust their own views on Power Distance. Specifically, we found that the Anglo cultural group and the international cultural subgroup that had been living in the U.S. for less than 10 years trended towards each other on levels of Power Distance. We also found that international female students adjusted to new cultural surroundings faster than their male counterparts. These discoveries have led us to conclusions regarding the influence of awareness of other cultural values through international exposure, specifically that of Power Distance, as well as male versus female differences in cultural adjustment, and how differing views might trend towards each other with recurrent interaction.
ContributorsNiren, Alyssa (Co-author) / Davidson, Rachel (Co-author) / Lee, Peggy (Thesis director) / Zhang, Zhen (Committee member) / Department of Supply Chain Management (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / School of International Letters and Cultures (Contributor) / Department of Information Systems (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05