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Developing Millennials For Future Sales Careers

Description

The millennial generation is quickly solidifying its place as the dominate generation within the workforce. As millennials transition through workplace hierarchy it is essential organizations understand how to properly develop incoming talent. This is especially important within sales as the opportunity cost for hiring and developing new sales professionals is…

The millennial generation is quickly solidifying its place as the dominate generation within the workforce. As millennials transition through workplace hierarchy it is essential organizations understand how to properly develop incoming talent. This is especially important within sales as the opportunity cost for hiring and developing new sales professionals is much higher compared to other professions. Downward trends in millennial retention rates is also a strong contributing factor to the importance of understanding the millennial generation. This paper aims to identify key concepts and elements employers should incorporate into their sales training programs in order to better develop millennials entering sales roles. Through an analysis of each generation and sales training a clear framework will be identified to achieve this goal. Analyzing millennials unique strengths and weaknesses will provide the basis for the key areas employers need to focus on when designing their sales development programs. The framework identified is easily adaptable within any organizations as the concepts discussed can be universally applied.

ContributorsStensland, Zachary William (Author) / Montoya, Detra (Thesis director) / Schlacter, John (Committee member) / Department of Marketing (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)

Created2017-05

Bake Against the Machine: A Community-Oriented Exercise in Marketing and Entrepreneurship

Description

Food is one of the most universal and uniting human experiences. It is a powerful tool to bring communities together and it is a simple way to bring joy to an individual. This project is an exercise in marketing and entrepreneurship that was inspired by these ideas, which culminated in…

Food is one of the most universal and uniting human experiences. It is a powerful tool to bring communities together and it is a simple way to bring joy to an individual. This project is an exercise in marketing and entrepreneurship that was inspired by these ideas, which culminated in a fundraiser bake sale to benefit Creighton Community Foundation, a local nonprofit.

ContributorsLondono, Jane (Author) / Byrne, Jared (Thesis director) / Martinelli, Sarah (Committee member) / College of Health Solutions (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)

Created2022-05

Volunteer Motivation & Satisfaction Research Based Marketing Material for Volunteer Retention

Description

Together with a representative working at the Phoenix office of the AHA a project to create a marketing material which focused on volunteer retention was formed. Volunteer retention was addressed in two ways. First, through the understanding of volunteer motivations to attract volunteers with a higher predisposition to positive outcome…

Together with a representative working at the Phoenix office of the AHA a project to create a marketing material which focused on volunteer retention was formed. Volunteer retention was addressed in two ways. First, through the understanding of volunteer motivations to attract volunteers with a higher predisposition to positive outcome experience within a specific organization. Secondly, understating the influences on both general and student volunteer satisfaction linked with volunteer retention. The pamphlet includes both information pulled directly from multiple AHA public information and information collected from employees at the Phoenix office of the AHA. Questions were built to gather information specific to the research conducted on volunteer motivation and satisfaction. These questions were then disseminated to a supervisor over at the Phoenix office of the AHA. The resulting answers were then returned, summarized and used in the completed pamphlet. The final product created is a digital pamphlet which was made while adhering to basic principles of pamphlet design and marketing.

ContributorsAzor, Garneel Joseph (Author) / Shockley, Gordon (Thesis director) / Bustamante, Jessie (Committee member) / College of Health Solutions (Contributor) / Barrett, The Honors College (Contributor)

Created2019-05

Event Aggregation of automotive Motorsports in conjunction with High Fashion (COVID-19 Edition)

Description

The automotive community is incredibly vast and expansive in the southwest corner of the United States. In the Phoenix area, there is a large distinction of “car culture” within the fundamental parameters that define society in general: the upper echelon of the wealth bracket usually engages with their own, and…

The automotive community is incredibly vast and expansive in the southwest corner of the United States. In the Phoenix area, there is a large distinction of “car culture” within the fundamental parameters that define society in general: the upper echelon of the wealth bracket usually engages with their own, and the byproduct is that their automotive tastes lie often in the luxury exotic supercar market. Example vehicle manufacturers include Porsche, McLaren, Ferrari, and Lamborghini. In the mid to lower wealth bracket a similar model is observed, members often only engage with their own, and again the automotive byproduct is a representation of such, with example manufacturers including Honda, Nissan, Toyota, and Subaru. This stark distinction of classes begs the question: how would these unique class distinctions fare when both these groups are paired together from an automotive perspective, and what are the potential implications of this unique aggregation with high fashion?

ContributorsDas, Eashan (Author) / Wijesinghe, Pushpa (Thesis director) / Otto, Jeffery (Committee member) / Kiss, Adam (Committee member) / College of Health Solutions (Contributor) / Barrett, The Honors College (Contributor)

Created2020-12

Recovery Methodology for Athletes: The Physiological Effects on the Body From Cold and Heat Exposures

Description

Recovery from exercise has become an evolving aspect of all sports performance. Increased research has led numerous individuals to understand and utilize the modalities that have become available. Methods such as Cold Water Immersion (CWI), Contrast Water Therapy (CWT), and Hot Water Immersion (HWI) are some of the modalities growing…

Recovery from exercise has become an evolving aspect of all sports performance. Increased research has led numerous individuals to understand and utilize the modalities that have become available. Methods such as Cold Water Immersion (CWI), Contrast Water Therapy (CWT), and Hot Water Immersion (HWI) are some of the modalities growing in popularity as well as utilization by athletes across all sports. This paper aims to examine and analyze evidence across several research journals that evaluate the effectiveness and also application of these recovery methods. Cold and heat exposures on the body can have a drastic positive impact on athletic performance. However, without the correct knowledge and guidance, these methods can augment, mitigate, and even diminish the effects of adaptation and exercise. This thesis aims to examine research journals and extract specific practices based on empirical evidence. This is to form proper deliverables and protocols for athletes to use for ideal adaptations and recovery for performance.

ContributorsHouse, Grant (Author) / Levinson, Simin (Thesis director) / Behm, Herbert (Committee member) / Vezina, Jesse (Committee member) / Barrett, The Honors College (Contributor) / College of Health Solutions (Contributor) / Sandra Day O'Connor College of Law (Contributor)

Created2022-05

Recovery Methodology for Athletes: The Physiological Effects on the Body From Cold and Heat Exposures

ContributorsHouse, Grant (Author) / Levinson, Simin (Thesis director) / Behm, Herbert (Committee member) / Vezina, Jesse (Committee member) / Barrett, The Honors College (Contributor) / College of Health Solutions (Contributor)

Created2022-05

Recovery Methodology for Athletes: PowerPoint

ContributorsHouse, Grant (Author) / Levinson, Simin (Thesis director) / Behm, Herbert (Committee member) / Vezina, Jesse (Committee member) / Barrett, The Honors College (Contributor) / College of Health Solutions (Contributor)

Created2022-05