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- All Subjects: Marketing
- Creators: School of International Letters and Cultures
1. Spirituality and faith are increasingly recognized as important aspects in a personʼs life. National research shows that 66% of people feel counseling should include spirituality. Research with ASU students found that students reflect this statistic, as they feel spirituality is an important part of counseling. Students also feel spirituality is appropriate to include as part of counseling services offered by centers referred to by ASU.
2. There is a need for counseling at ASU. Nationally,approximately1,100 college students commit suicide each year. At ASU, almost one-third of students reported feeling so depressed that it is difficult to function, and 0.9% report having attempted suicide within the past year.
3. Surveys of ASU students indicate that students who describe themselves as being religious are more desirous that counseling include a spiritual dimension. Surveys of campus pastors indicate that over 80% believe there is a need for faith-based counseling and would refer students to a local center.
4. Price is an issue. Indeed, a survey of campus pastors indicated that they believed cost of counseling to be one of the primary deterrents to students seeking help. One way to control costs is to use a mixture of residents and licensed counselors. As in medicine, students must complete coursework along with a period of residency or internship to obtain licensing. Both religious and secular masters programs in counseling exist in the greater Phoenix area. Thus, there is a potential supply of students who could work as residents, permitting RLCC to offer counseling services at reasonable prices.
Over the last few decades the number of international students in the U.S. has increased considerably. According to Student and Exchange Visitor Information System (SEVIS) statistics, the number of international students reached 1.18 million as of May 2017 (Smith, 2017). Whereas both first year international and domestic students experience difficulties associated with their status as university students, international students appear to be more vulnerable to experience psychological distress, as compared to their domestic peers (Edmond, 1997). Research has shown, that international students report higher levels of stress related to social difficulty as opposed to domestic students (Edmond, 1997). Given these patterns, it is not surprising that international students entering U.S. universities may be more likely to seek and receive counseling services than before. A study conducted with students, both international and domestic, compared trends from 2004 to 2006 of students utilizing counseling services; results revealed a 10 percent increase in international students' utilization of counseling services. (Cheng, Mallinckrodt, Soet, & Sevig, 2010). Such increase in the number of international students seeking counseling services appears to necessitate current and future practitioners to be well-equipped to work with this unique and diverse client population of international students. The goal of this study is to explore the experience of two current day American counselors working with international students using grounded theory of analysis to analyze the transcriptions of semi-structured interviews and to ultimately inform current and future practice in the treatment of international students undergoing counseling
First, the environment in which the company was operating in during its first quarter of business is examined, along with the strategies that were in place at that time. Included in this first section is also a comprehensive competitive analysis that examines how Rille & Co. fits into the competitive market. Next, the success of the initial strategy for Rille & Co. is analyzed through a SWOT analysis of the company’s standing as of Fall 2015. Finally, the third section of analysis contains key recommendations and alterations to the original strategy in order for the company to experience continual growth and success.
In all, if Rille & Co. implements the strategies outlined in this marketing plan, it should be able to continue business for years to come. The most important aspects of operation for the business are its internal organization, finding clients with the correct fit, and boosting its website’s SEO to better implement inbound marketing techniques. For an agency, it tends to be difficult to focus on these internal problems when clients’ needs come first. In this case, Rille & Co. must prioritize its own operations to better meet the needs of clients.
As Rille & Co’s first year of business is coming to a close, it is extremely important to note how far the company has come, despite any obstacles that made for an exciting first year. The agency is well on its way to achieving the standards of success it set for itself, but the agency’s success is also measured in its resilience and adaptability – necessary traits for any agency (or company, for that matter). With huge changes on the horizon, now is the time for Rille & Co. to demonstrate its resilience and adaptability again – coping with the loss of an integral employee and adapting to the needs of clients who may not be financially sound. The team should be proud of the work accomplished, and although it is the “end of an era,” Rille & Co. should prepare itself for the adventures that have yet to unfold.