Matching Items (26)
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- All Subjects: Marketing
- Creators: School of International Letters and Cultures
- Member of: Theses and Dissertations
- Status: Published
Description
The main goal of this project is to discuss the evolution of women in medicine by focusing on their history and where they are today. Women have gone through a lot of obstacles to be able to work in competitive fields today. They have done tremendously and they have also broken several barriers to prove to world that it is possible to be a successful working female in the work field. The focus on Muslim female physicians is placed because many Muslim women are judged by their religion prior to getting to know who they truly are. Many of those Muslim women are very successful physicians who have set the bar high. Throughout this paper one on one interviews with Muslim females in medicine were conducted to show the outside world that Muslim women are just like any other working individual. They all have similar passions and the goal to heal. The mentality of women being the only caretaker and housewife has shifted over the years, in 2017, women are working in very competitive fields such as medicine, engineering, mathematics, science, research and more. This project also included an online survey which indicated how women in the medical field feel towards certain conditions. The results indicated that many women do in fact feel inferior to their male colleagues and they also felt that they had to work harder to prove their abilities. This is because there has always been the idea that no matter what a woman will not be as successful as a man and our history shows that people did believe that. However, on the bright side the interviews and survey conducted revealed that women will not let the discouragement of others put them down, instead they have worked hard and proved that they are fully capable of performing their duties as medical doctors.
ContributorsTohaibeche, Raneem (Author) / Ali, Souad T. (Thesis director) / Mousa, Neimeh (Committee member) / School of Molecular Sciences (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
In this study, the packaging and labeling of milk and coffee was compared between Walmart and Sprouts. The pricing, the sourcing, the certifications and the overall shelf presence of the items was taken under consideration. After studying the packaging of both, a new design incorporating the applicable labels, customer appeal and appropriate green marketing was created for both the commodities.
ContributorsBhatt, Rashi Hitesh (Author) / Collins, Shari (Thesis director) / Keahey, Jennifer (Committee member) / School of International Letters and Cultures (Contributor) / School of Earth and Space Exploration (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
ASU's international student population has been growing exponentially in the last few years. Specifically, the fastest growing group has been international students from China. However, many of these students are arriving with inaccurate expectations of life at an American university. Furthermore, prospective students in China that have a desire to attend school in the U.S. are struggling to find a university that is affordable and respected. There is a huge opportunity for ASU to reach this market of students and increase their enrollment of international Chinese students. Our project aimed to create advertisements of ASU that target international Chinese students and their parents. The purpose of our project is to provide inspiration that ASU can utilize to create a professional marketing campaign to target this population of potential students.
ContributorsKagiyama, Kristen (Co-author) / Le, Alethea (Co-author) / Chien, Hsui Fen (Thesis director) / Chau, Angie (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / School of International Letters and Cultures (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their own online store. With this project, I attempted to examine the effects of four different marketing techniques on sales in an online store. I opened a shop on Etsy and tracked sales in connection with promotion through social media, selling products in-person at a convention, holding a holiday tie-in sale, and using price anchoring. Social media accounts were opened on Facebook, Tumblr, and Instagram to promote the shop over the course of the project period, and Etsy's web analytics were used to track which sites directed the most traffic to the shop. I attended a convention in mid-January 2016 where I sold my products and distributed business cards with a discount code to track sales resulting from being at the convention. A holiday sale was held in conjunction with Valentine's Day to look at whether holidays influenced purchases. Lastly, a significantly more expensive product was temporarily put in the shop to see whether it produced a price anchoring effect \u2014 that is, encouraged sales of the less expensive products by making them seem affordable in comparison. While the volume of sales data was too small to draw statistically significant conclusions, the project was a highly instructive experience in the process of opening a small online store. The decision-making steps outlined may be helpful to other students looking to open their own online shop.
ContributorsChen, Candice Elizabeth (Author) / Moore, James (Thesis director) / Sanford, Adriana (Committee member) / Harrington Bioengineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
What is known about the lives, and especially the private lives, of English women in the early modern era is not at all satisfactory in terms of sources, scope, or understanding. Because the act of writing and reading was already exclusive to the upper classes, what sources do survive are not representative of the majority of the female population, leading to more speculation on behalf of historians. The sources which do survive, by and large focus on the role of religion and spirituality in a woman's life, since it was the most acceptable reason for an early modern woman to be writing about. However, I hoped to prove how women were interested in more than just self-improvement through religious devotion, thereby demonstrating that early modern English women were as complex and rich in personality and interests as a modern woman might consider herself to be. After a brief introduction and explanation of the research process, this project then begins to individually analyze the three women who were chosen for study based on their mutual practice of keeping a diary during their lives in early modern England. These women were Elizabeth Freke, Lady Sarah Cowper, and Mary, Countess Cowper, all of whom operated within the feminine social hierarchy during this period, but each of whom demonstrated a particular interest beyond that of marriage and family, including economics, religion, and politics. I believe that each woman analyzed proved how unique and varied the lives of early modern English women were through their writings.
ContributorsVetterl, Victoria Lee (Author) / Warnicke, Retha (Thesis director) / Looser, Devoney (Committee member) / Department of English (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor) / School of Politics and Global Studies (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This study examines the differences in presence and perception of the Samsung and Apple brands in Spain compared to the United States. Primary research was collected on-site in Spain and comparatively analyzed to experiences in the United States from the perspective of an American citizen. Qualitative data in the form of observations and interviews was collected as well as extensive secondary research. The study will conclude international implications of these two brands in Spain.
ContributorsNeerhof, Samantha Noel (Author) / Gray, Nancy (Thesis director) / Giard, Jacques (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The purpose of this cross-sectional questionnaire is to explore women’s awareness about the lactation support amendments under the Affordable Care Act (ACA) and the support they received from their insurance companies and employers based on the act. Using convenience sampling and snowball sampling, participants were recruited to participate in a survey through social media and flyers. The goals of this research are to examine the number of women who were 1) aware of the lactation support provisions under the ACA, 2) received breastfeeding support from insurance their health insurance with no cost sharing 3) received reasonable break time and a private space to express milk from their employers, and 4) if there were any challenges in receiving the support mandated under the ACA from their insurers and employers or lactation support in general. The results show that many women who responded to the survey were aware of the amendments under the ACA and many of those women did receive the benefits of the provisions. There were many common reasons for why women did not receive the support they desired. These underlying reasons prevent women from accessing lactation support and provide a challenging environment for women to continue breastfeeding their children.
ContributorsBaker, Michelle Jane (Author) / Bever, Jennie (Thesis director) / Kelly, Lesly (Committee member) / Edson College of Nursing and Health Innovation (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Japanese animated film director Hayao Miyazaki is famous for his numerous film featuring female protagonists. These protagonists have been examined for their conformance and deviance with regard to widespread stereotypes of masculine and feminine traits. Miyazaki's female characters tend to exhibit nuanced and varied traits, with a balance of traditionally masculine and feminine characteristics. They also tend to demonstrate and moralize on larger social issues such as environmentalism and gender equality, advancing ideals for both Japanese and Western feminism. The status of these female protagonists as cultural icons is contrary to wider film trends that exclude women from the spotlight except when they conform to rigid gender roles.
ContributorsNevitt, Stephanie Nicole (Author) / Facinelli, Diane (Thesis director) / Creamer, John (Committee member) / Whitesman, Linda (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / School of Politics and Global Studies (Contributor)
Created2013-05
Description
Women. War. What is the relationship between women and war? As evidenced by movies, popular memoirs and journals, there is a definite relationship between men and war. However, this definite relationship has created a problematic and a complex relationship between women and war. The two historical events that are considered as the ‘turning points’ for women are the French Revolution and World War I are compared in this thesis. The popular perception of women’s legacy of the French Revolution is that the Revolution cultivated the ideas of Republican Motherhood and the Cult of Domesticity while World War I catapulted women to the public sphere. These two contrasting legacies are compared to see if French women’s lived experiences, memories, and writings verify these popular perceptions. Or, do the writings of the French women present a different argument? The thesis compares the writings and the lived experiences of the French women through three different themes: the argument for political rights, victimization and agency, and gendered connections (the development of sisterhood for the Revolution) or gendered divides (women’s role on the home and war front). In addition, these three themes come together to show how it is difficult to come up with a collective, public memory.
ContributorsYu, Heajin (Author) / Thompson, Victoria (Thesis director) / Hopkins, Richard (Committee member) / Fuchs, Rachel (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor)
Created2014-05
Description
The purpose of this honors thesis is to explain the varying levels of sexual violence against women across time, location and conflicts. Violence against civilians is utilized as an independent variable to measure if the level of violence of a pre-conflict environment widens the space for the exploitation of sexual violence. Women's status is used as an additional independent variable in order to measure if a pre-conflict environment that promotes gender equality moderates the presence of sexual violence as it discourages unequal power dynamics. GDP per capita and population will be used as control variables in order to include consideration of state capacity. Sexual violence will be the dependent variable. In order to statistically measure and depict the relationships between these variables, bivariate correlations and multivariate linear regressions will be utilized. The bivariate correlations showed that as civilian violence increased, sexual violence increased as well, but as women's status increased, sexual violence decreased. The linear regression models found that state actors and rebel groups yielded differing results. For state actors, the increase in women's status failed to moderate the level of sexual violence as an increase in civilian violence and women's status resulted in an increase in sexual violence. However, for rebel groups, an increase in civilian violence and women's status led to a decrease in sexual violence, thereby depicting women's status as a moderating factor. This creates a problem in identifying one or a few factors that predominately lead to an increase in sexual violence; such identification is key for the development of preventative policy.
ContributorsWinans, Sierra Brooke (Author) / Wright, Thorin (Thesis director) / Wood, Reed (Committee member) / School of International Letters and Cultures (Contributor) / School of Politics and Global Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12