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• An Executive Summary
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• Market Analysis Summary
• Sales and Marketing Strategy
• Company Management Summary
• Funding Plan
• Financial Projections
• Appendix if Necessary
By the time I defend, the ECO-Wax (Working Title) business will be ready to launch.
Workplace managers have adapted to many new trends and activities over the years. There has been the invention of the laptop, mobile phone devices, telecommuting, etc. These managers, people who lead and handle the different workstyles of the workplace, need to be individuals that are ready for new changes that will occur in the workplace. This includes new trends that comprise technological advances and new applications of current technology. However, Generation Z is continually impacted by current technology. Generation Z is defined as anyone born from the mid-1990s to the early 2010s (Strauss and Howe, 1991). These are the first true ‘smart’ technology natives to our world, as originally noted by Marc Prensky (2010). He describes Generation Z as “Digital natives are today’s young people who were born into the digital era and are growing up exposed to the continuous flow of digital information. Digital natives are a generation or population growing up in the environment surrounded by digital technologies and for whom computers and the Internet are natural components of their lives. They do not need to familiarize themselves with the technology by comparing it to something else” (Prensky 2010). The way they communicate amongst themselves, each other, and the entire world has become faster, more accessible, and has made the world a smaller place. This has impacted the manner of how they communicate and the standards of what they expect when they are communicating with each other. There is a concern in the workplace: How will this heightened use of communication tools in Generation Z affect their workplace habits? This is what I have explored and will be discussing in this paper. An in depth look at how technology has impacted Generation Z’s communication habits and skills, whether this will help or hurt them in the workplace, and what managers of the workplace can do to help themselves and their peers interact with this new generation.
This thesis research aims to define, identify, and promote community theatre as a “third space” for disadvantaged youth. A third space is defined by the Oxford dictionary as “...the in-between, or hybrid, spaces, where the first and second spaces work together to generate a new third space. First and second spaces are two different, and possibly conflicting, spatial groupings where people interact physically and socially: such as home (everyday knowledge) and school (academic knowledge)” (Oxford Dictionary, 2021). For disadvantaged youth, the creation of a third space in the theatre can give them a safe environment away from issues they may have at home or at school, it can further their learning about themselves and others, and it can also help those youth feel a sense of belonging to a community larger than themselves. Because of these benefits, it is clear that performing arts programs can offer a great impact on disadvantaged youth; however, many theatre companies struggle to market their programming to said communities. This may be in part, due to low marketing budgets, no specificity in labor resources dedicated to youth programming, or ineffective marketing strategies and tactics. This research aims to provide tangible recommendations for youth programmers to better involve their target audience.